It’s no surprise that having a modern and mobile-friendly site design is more important now than ever. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site is one of the simplest things you can do to make that happen.
Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term “user-friendly”. The user experience on mobile sites is vital to your business’ success. If you are looking to take your business to the next level, Presentation Multimedia is here to help you do just that.
Did you know?
Close to 85% of consumers are using mobile devices according to a 2017 comScore report.
According to Google, a website should offer the same user experience regardless of the device used by the viewer. Features that make a website not mobile friendly use software like Flash and feature font that is too small or too large and are difficult to navigate. Your company may provide the exact service, the consumer is looking for but if it is not easy to navigate, the user will bounce and opt for a more mobile and user friendly website instead.
According to an article on The Next Web, “For a young business to thrive, it must leverage technology—sometimes using technology to lessen the need for technology.”
Mobile Voice Search
Mobile voice recognition search gives users the ability to search Google by speaking their request in a conversational manner. For those that are not keen to the keyboards on mobile devices, you may be one of them or know a few, use this feature and are just another benefit of going mobile friendly and appearing on search engines. Google hosts the largest informational dataset in the world, and providing the correct answer to any question is integral to their success as a search engine. (Source)
How to Design a Mobile-Friendly Website?
Here are some essential steps to ensure your website offers an optimal experience for mobile users:
Responsive Design: This is the gold standard for mobile-friendliness. A responsive design uses code that automatically adjusts the layout of your website to fit the size of the screen, whether it’s a phone, tablet, or desktop computer.
Prioritize Speed: Mobile users often have limited data plans or spotty connections. Therefore, it’s essential to optimize images, minimize HTTP requests, and utilize a content delivery network (CDN) to ensure your website loads quickly.
Focus on Finger-Friendly Navigation: Buttons and links should be large enough to tap easily on a touchscreen. Avoid using complex dropdown menus that are difficult to navigate on a small screen.
Keep it Simple: Mobile users are typically looking for quick and easy access to information. Avoid cluttering your website with too much text or overwhelming visuals.
Optimize Images: Large image files can slow down your website’s loading speed. Resize and compress images for the web while maintaining good quality.
Test on Different Devices: Don’t just assume your website looks good on mobile. Use browser developer tools or test on real devices to ensure a seamless experience across various screen sizes and operating systems.
Additional Tips for a Mobile-Friendly Website Design
1. Use large, readable fonts.
2. Make sure your contact information is easy to find.
3. Consider adding a click-to-call button.
4. Include a mobile-specific navigation menu.
5. Optimize your website for local search if you have a brick-and-mortar location.
By following these tips, you can create a mobile-friendly website, ensuring a positive user experience and boosting your business in today’s mobile-first world.
At Presentation Multimedia, we strive to maintain open channels of communication and cooperation between our team and our valued clients. Suppose you’re experiencing anything less from your current marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros. Let’s talk. In that case, our team at Presentation Multimedia, a Westchester, NY, web design agency, is ready to work. Let’s talk.
Our team at Presentation Multimedia is made up of experts in media marketing. At Presentation Multimedia, we serve businesses in a variety of industries in Westchester County, NY, NYC, Peekskill, NY, and the Hudson Valley, NY. If you have any questions pertaining to website design, mobile-friendly website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your business, contact our team at Presentation Multimedia at 914-236-1522