RETARGETING
With reoccurring distractions along the internet search process, it’s easy to be forgotten. Our retargeting services ensure consumers find their way back to you, increasing clicks and closing sales.
WHAT IS RETARGETING?
If you have a smartphone or internet connection, there’s a good chance you’ve done some online shopping this holiday season. The best part of browsing online for what you want is comparing discounts and hunting down deals from competing websites. But during this process, did you notice ads for the item you just searched appear on different sites? Did that product find you on Facebook? Well, don’t worry it’s not a coincidence or a conspiracy. This form of advertising is actually referred to as retargeting. Many of us see it and don’t know what it’s called, but it is a powerful marketing tool utilized by the internet.
DOES RETARGETING WORK?
Without retargeting, 92% of potential customers who find your site will leave without returning. 72% of new visitors will abandon your website. That doesn’t necessarily mean they didn’t find what they wanted, they just weren’t ready to purchase. Retargeting is your key to reach that high percentage that did not convert on their first visit. Businesses can shy away from this technique because they do not want to be viewed as SPAM. What you have to remember, is that you aren’t sending ads to people who have never heard of you or aren’t interested in your services; you are sending reminder ads to only potential customers that were already on your site! Naturally, this makes retargeting ideal for conversion optimization and a smarter way to spend your ad dollars.
WHAT MAKES RETARGETING SO POWERFUL?
- TURNS WINDOW-SHOPPERS INTO BUYERS – REMINDS CUSTOMERS OF THE PRODUCTS YOU OFFER.
- Increases brand awareness – potential customers will see your brand name on other websites.
- More cost effective advertising – paying to advertise to people that already showed interest in your product.