Do you recall the last time you saw or heard a message that motivated you enough to sign up for a free trial or download an eBook? That is called an effective call to action, also known as a CTA.
Great CTAs are bread and butter in the marketing world. They can attract more audiences to view your content, watch your videos, generate sales, and increase new leads and conversion rates.
Call-to-Actions Continue the Conversation Through Action
We use a call to action as a way to entice social media audiences to focus their attention on the next action that we want them to take. It encourages users to engage more with us to help achieve our goals. That is why we use them and consider them a necessity in our social media marketing.
Outline Your Goals and Making Meaningful Offers
Before getting ahead of yourself, outline your goals while taking into consideration who your prospects are. When you’ve identified your audience and know a little bit about them, make them an offer that they want. Think about what they are looking for and keep it simple, align it with your goals and make sure it is enjoyable. Offers vary amongst business and where prospects in the sales process are. Also, consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations to name a few. This helps to build trust.
And Now For the Best Part
Just as we mentioned above, we are including a short infographic to help you better understand using calls-to-action on social media. Click on the image to enlarge!
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Our team at Presentation Multimedia are experts in marketing solutions. We are here to answer any questions you may have involving social media marketing, online advertising, Facebook advertising, Facebook campaigns, and brand authority. Contact Presentation Multimedia to find out more information today. Call now (914) 236-1522.