Quick Tip: The Big Question to Ask Before You Post [with video]
When it comes to social media marketing, don’t be selfish. Before you hit that “post” button, ask the big question: “What’s in it For Me?”. Not “me” the poster – “me” the customer. In the video below, President of Presentation Multimedia, Dean Steinman, explains the idea behind W.I.I.F.M. and why you need to consider the customer before you post. Take a look!
Is Your Content Care-able?
If no one is going to care about the content you are posting, then why post? You have to appeal to your audience by creating content they will enjoy. Develop a balance between sales-oriented posts and fun, friendly, informative posts. No one wants to see sales pitches in every post, but people also need to know your business is trust-worthy. Before you post, make sure your audience is going to care.
Is Your Content Shareable?
If you’ve established your business social media content is care-able, now you can make sure it’s shareable. The way you craft your post should be intriguing enough to entice viewers to not only enjoy the content, but also to share it with their friends. You’ll guarantee greater reach and engagement numbers with easily shared posts, like videos, photos, and blogs.
What Do You Think?
Have you posted successful content with the W.I.I.F.M. perspective? We love to talk shop with business owners, so don’t be afraid to comment on this post, and visit our YouTube Channel for more videos. For more social media marketing tips, or to schedule your initial consultation, don’t hesitate to contact our team at Presentation Multimedia today!
Our team at Presentation Multimedia are the experts in social media marketing. At Presentation Multimedia, we serve businesses in a variety of industries on the international level. We also love doing local work in Westchester County, NY, NYC, Long Island, NY, and the Hudson Valley, NY. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your business, contact our team at Presentation Multimedia at: 914-788-1555