Which Social Media Platforms Are Right for Your Business?
With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your business. You can’t exhaust your efforts and money and try them all, and every business is different so there’s no universal answer. Our team at Presentation Multimedia has some tips about how to choose the best social media marketing platforms for your business:
As of March 2017, there are nearly two billion active monthly Facebook users. At those numbers, this is no longer a social media outlet you can ignore. For businesses like yours, Facebook is great for your reaching your target demographic. Of course, your desired audience changes from business to business, but predominantly you’d like to hit the adult ranges where there is a bit more money. Adults between the ages of 25 and 54 make up over half of Facebook users. With 44% of users checking Facebook multiple times a day, you have excellent odds of connecting with potential customers by utilizing this social media marketing monster (Source).
Regardless of the slightly lower age range of Instagram users, this platform has a growing popularity that should be taken advantage of. Instagram’s algorithm ensures that the first posts users see are those most relevant to that individual, so people that search for businesses in your location via mobile are likely to see yours pop up. And with consistent branding opportunities on this platform, you can create a substantial following and subsequent reach.
Twitter can be tricky for businesses, but when handled correctly, it can be a great brand-builder and communicator. This platform can be very helpful as a form of communication, generating a back-and-forth that answers questions and demonstrates the personality of your company. It provides a space where potential customers can ask insightful questions and make suggestions to your business, and by making quick, caring, personable responses, you can market your company as accessible and friendly.
We’d love to hear from you!
Does your business use these or other social media marketing outlets? We love to talk shop about strategy and success, so let us know what works for you! For more information or to schedule a consultation with our social media experts, don’t hesitate to contact our team at Presentation Multimedia today!