Do URLs Matter and How Do You Craft a Good One?

SEO Westchester NY

Don’t groan and yawn. This may sound like a really boring topic of digital marketing, but URLs are super important for SEO and web traffic. Yes, page URLs do matter, and yes, our team at Presentation Multimedia can teach you how to craft good ones. Check it out:

The Formula

At Presentation Multimedia, our SEO writing team has an educated formula for crafting the perfect URLs. We’re happy to pass this knowledge onto you. Here’s the formula you should stick to:

www.nameofyourwebsite.com/search-keyword-fake-town-state-abbreviation

To see it in action, here’s an example (or just look at the URL for this blog post):

www.presentationmultimedia.com/SEO-westchester-ny

Keywords are “Key” for a Reason

Google values URLs that are relevant. The best way to be relevant is to craft a URL is with the search term directly in it. This matters a lot as far as SEO is concerned. To clarify, we’re talking about pages within your website, not your homepage or contact page, but content like blogs, landing pages, and service pages. So, if you’re writing a blog with the keyword “auto repair” you would make sure that the URL looks something like:

www.fakeautorepairshop.com/auto-repair

Location, Location, Location

The other half of the URL that is equally crucial is the location. Most of the time, people don’t search for services anywhere –  they search within their town or towns near them. So, going by the example above, your url will ideally look like this:

www.fakeautorepairshop.com/auto-repair-fake-town-state-abbreviation

Stop with the Stop Words

While not a major issue, stop words can be hindering factors for the success of URLs (bad for SEO). Stop words are the small, sort of unnecessary words like “a”, “the”, “for”, “to”, etc. Generally, searchers won’t type “auto repair shop in fake town”. They’ll search “auto repair fake town”. The stop words make it harder for Google to match your URL to the search term.

Short, Sweet, and to the Point

Say you’re writing a blog entitled “The Best European Cars of 2017 and How You Can Find Them Cheaply”. Most blogs will auto-generate a URL based on the title, which in this case, will be painstakingly long. Use our formula above, which should keep your URL around 60 characters. This makes it easier for Google to sift through your page and decide if the page is relevant as a search result.

Want More SEO Suggestions?

Our SEO team is always ready to give advice and analyze your business. If you want more tips about URLs, SEO, or marketing your business, you know who to call. The team at Presentation Multimedia is ready when you are.


Our team at Presentation Multimedia are the experts in SEO. At Presentation Multimedia, we serve businesses in a variety of industries on the international level. We also love doing local work in Westchester County, NY, NYC, Peekskill, NY, and the Hudson Valley, NY. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your business, contact our team at Presentation Multimedia at: 914-788-1555