5 Reasons Your Business NEEDS Facebook Ads (with Infographic)

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We know you've got a lot going on, so our team at Presentation Multimedia, Inc. built you an infographic to explain why your business needs to start using Facebook ads to gain new clients. Give it a look, and feel free to keep reading for the extended version with even more juicy details on the wonder that is Facebook ad marketing.

 

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Just to clarify, this is not the same as updating your business’ status on Facebook. This is a brilliant way of gaining new leads at an unbelievably rapid rate. We’ll show you exactly why you need to take advantage of this growing opportunity, and yes, we’ll do all the work for you. 

1. People use social media A LOT

 

This needs to be emphasized: social media is what dominates the marketing world today. Every minute, Facebook users “Like” over 4 billion posts. The average person spends almost 2 hours on social media everyday, a huge chunk of that dedicated exclusively to Facebook. That’s a lot of time to not be showing your business off to potential customers, if you ask us. 

2. Facebook organic reach is basically dead

 

Unfortunately, it’s true. You can be updating your business page with mind-blowing, engaging content, which is awesome. But what you probably don’t realize is that, on average, less than .5 percent of your followers will actually see that information—and don’t even think about getting new leads this way because if no one is seeing, no one is sharing. 

 

Super frustrating, we know. The truth is, you need Facebook ads in order to help your content be seen by not only your followers, but brand new consumers, as well. The good news is it won’t hurt your wallet like you might think. And the results you’ll see justify any expense. 

3. Facebook ads have highly adaptable audience targeting

 

The amount of functions and tools available to reach various target demographics for your ads is vast. You can be super vague or extremely picky, whatever makes sense for your business (and we’ll know exactly what makes sense for you). 

 

We can tap into recent purchase behavior to customize audiences, create “lookalike audiences” (targeting people based on similar interests of current customers), and even get really creative with life-event targeting. So if you have an event-planning business, we can directly target people who recently got engaged! This is an amazing way to both expand the kinds of customers you want to target, as well is hit that very niche demographic you’re business is fueled by.

 

4. You can actually measure your reach

 

You don’t want to be putting time and money into advertising if you can’t really tell what’s working and what’s not. Our savvy analysts can gauge your Facebook ads, measure your data, and physically show you how well you’re performing (and if we have anything to do with it, you’ll have good numbers). Then, if necessary, we can adjust accordingly, targeting new audiences you haven’t quite hit yet. 

 

Plus, these ads will actually help your organic reach, too. How, you ask? Well, the more people see your ads, the better. And when those people see your ads, they share them (people do, in fact, do this). The clicks and engagements generated from those shares and likes become new organic traffic, which looks great for your business.

 

5. Retargeting is very powerful.

 

This is probably our favorite part because retargeting is one of the most effective ways to grow your business. What we mean by this is not letting potential customers forget about you after they’ve visited your page or website, clicked on your ads, signed up for your email list, etc. Have you ever noticed how any time you browse products online, all of a sudden there are ads everywhere you look for those products? That’s no coincidence—that’s retargeting, Facebook can be used to do that. 

 

Strategic social retargeting through Facebook ads has the potential to triple your engagement rate and double your conversions. This is a social media marketing tool that has proven its value, and you need to take advantage of it before your competition does.

 

To sum up…

You need to hop on the Facebook ads bandwagon if you want to see your business grow, and you need to do it quickly. We’ll work with you on the whole process and take care of all the technical bits, and all you have to do is watch the stream of traffic convert to new leads. Don’t hesitate to help your business reach its potential. Contact Presentation Multimedia, Inc. today to get started on your Facebook ads campaign.


The team at Presentation Multimedia, Inc. are the experts in media marketing. Presentation Multimedia, Inc. serves businesses in a variety of industries on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your business, contact Presentation Multimedia, Inc. at: 914-788-1555