SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
If you are looking to improve your web traffic there is one easy, but effective SEO tip you can use to get more people to visit your web site, and to get a boost on the rankings at Google.
Google only cares about certain things in your content inasmuch as it answers the user’s search request. Search results are not a collection of “worthy” content, they are a ranked list of content that best satisfies what the user is looking for.
A normal process most Search Engine Optimization writers follow when they create content include:
- Conducting a keyword research to discover what people are searching for relative to your niche.
- Pick a series of high-volume, low-competition phrases.
- Build content around these phrases and topics.
- Launch and market the page. Build some links.
In our opinion Google's Key Word Planner, is the preferred and best available keyword tool, it is famous for not sprouting most of the long tail keywords.
Here’s the tip: Moz, a great search optimization company most web marketing firms refer to, advises to optimize for how users are actually using the page — as opposed to how you optimized the page ahead of time — and you’ll see significantly better traffic.
If you are a small business owner who is looking to optimize your organic Google searches, you should consult with a marketing company that specializes in SEO strategies. At Presentation Multimedia, we offer services that make sure you land on the first page of Google to help drive more traffic to your website. Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. Contact us today so we can start building an online marketing plan that helps turn web traffic into new business! Give us a call at (914)-788-1555.