Presentation Multimedia Best SEO Tip

 

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. 

If you are looking to improve your web traffic there is one easy, but effective SEO tip you can use to get more people to visit your web site, and to get a boost on the rankings at Google

Google only cares about certain things in your content inasmuch as it answers the user’s search request. Search results are not a collection of “worthy” content, they are a ranked list of content that best satisfies what the user is looking for. 

A normal process most Search Engine Optimization writers follow when they create content include: 

  • Conducting a keyword research to discover what people are searching for relative to your niche. 
  • Pick a series of high-volume, low-competition phrases. 
  • Build content around these phrases and topics. 
  • Launch and market the page. Build some links. 

In our opinion Google's Key Word Planner, is the preferred and best available keyword tool, it is famous for not sprouting most of the long tail keywords.

Here’s the tip: Moz, a great search optimization company most web marketing firms refer to, advises to optimize for how users are actually using the page — as opposed to how you optimized the page ahead of time — and you’ll see significantly better traffic. 

If you are a small business owner who is looking to optimize your organic Google searches, you should consult with a marketing company that specializes in SEO strategies. At Presentation Multimedia, we offer services that make sure you land on the first page of Google to help drive more traffic to your website. Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. Contact us today so we can start building an online marketing plan that helps turn web traffic into new business! Give us a call at (914)-788-1555. 

 

 

As a small business owner, you should strive for the highest degree of online visibility for your business. SEO or Search Engine Optimization, is used to rank your website higher on the results page of popular search engines such as Google. SEO has become an extremely important part of increasing your online presence and marketing potential. 

Check out this great infographic from Result Driven SEO for basic SEO tactics to drive your small business below.

If you are a small business owner who it looking to optimize your organic Google searches, you should consult with a marketing company that specializes in SEO strategies. The experts at Presentation Multimedia offer services that make sure you land on the first page of Google to help drive more traffic to your website. Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. Contact us today so we can start building an online marketing plan that helps turn web traffic into new business! Give us a call at 914-788-1555.

Plain and simple, SEO is essential for online visibility and marketing. Nearly every consumer will Google a business before ever actually using that business. Most consumers will look at all the businesses that can be found on the first page of Google, and decide from there. If your business populates on the second, third, fourth page on Google, you are not being seen. You can lose an untold number of customers by not being seen on Google, and your business will surely suffer. A recent study found that out of 20,000 United States small businesses 19% of all leads were generated by SEO and those sites ranking higher on Google. This is a very significant figure. 1 in 5 leads are generated by good SEO so that could also mean you are missing out on many more potential leads by lacking a SEO plan.

Online marketers are often asked of creating an SEO plan before anything else. SEO is such a primary concern because it can be so influential on building business more customers.


For more information on creating successful online marketing plans, please contact Presentation Multimedia. Contact us through our website or call us at (914)788-1555.

You’ve got a lot to handle now that you’ve started your own business. Whether it’s a new and hip restaurant or a popular orthodontist office, you’re faced with the reality that you have to market your business in a professional manner or no one will come through the door.

The thought of expanding your business can be daunting- but it doesn’t have to be! There are many ways you can grow your customer base and still focus on what you do best and that’s run your quality establishment

Here are the necessary steps to grow your business

1.)  1.) Know Your Numbers.

It doesn’t matter if you run an e-commerce site or a local dog walking company- you’ve got to know your numbers and where you stand online. Did you know that 90% of people don’t even scroll past the first page of their search when trying to find a new business? If you aren’t on that first page of Google- your business could be in trouble. Make sure to get quality SEO for your company in order for your businesses to stay on top.

2.)  2.) Get Your Twitter Handled.

 It’s one thing to have a twitter profile with a swanky picture and cover photo. But if you’ve got no one following you, then what’s the point? You are just wasting your time and practically tweeting into thin air if no one is following you. You need to have a social media expert on your team to help you grow your following and engage with your followers at the appropriate time. 

3.)  3.) Have a Facebook Page that people “Like:”

 This goes along with the same idea of having a solid twitter. If you have a Facebook page that no one is managing or you’re only updating every 8 days, you’re dead in the water. Potential customers are going to dig deep to decide if they want to go with your business, and Facebook is so easily accessible that you have to have an attractive page that a fair amount of people have liked.  Would you visit a business that only has 4 likes and bad ratings? No, so have a social media manager on your Facebook game and make an attractive page.

4.) 4.)  Optimize Your Posts With Links and Pictures.

Did you know that posts with pictures or links are shared and viewed more frequently than just a normal status update? Adding media to your posts help keep your audience engaged and simply get your point across in a more effective way.

5.)  5.) Know Your Audience.

      More money in your pocket with cash flowing into your business isn’t a bad thing, right?

When you know exactly who your audience/customer base is, you save loads of time and effort when trying to target your audience with ads. There  are experts  available that can consult you on how to find your audience and directly target to them, saving your time and money.

6.)  6.) Design a Professional Website.

Potential customers are going to come from all over and they tend to do their research. You could have the best business around, but if a potential customer sees your website and it looks as if a sixth grader clicked and dragged his favorite drawings onto your homepage, you’re going to lose customers. When designing a website, always go with a professional that will write engaging copy and turn those potential customers into regular business for your company.

7.)  7.) Manage Your Reputation.

Your business’s reputation is everything, especially if you want to keep the doors open for longer than 3 months. Having a bad review on Yelp or any review based website could turn many potential customers away.

Luckily, there are teams of experts available that handle all of your reputation needs. Whether it’s sorting out a bad review, or simply advertising properly to get stellar reviews all across the board.

8.)  8.) Update Your Content Regularly.

This doesn’t just mean changing your profile picture or sending out an incredibly generic tweet. This means finding or creating content that is relevant to your customers. Your best bet is to create original content, that way you can put your own business information at the end of each article.

9.)  9.) Be in Touch With Your Customers.

Did you know that businesses that stay in touch with their customers increase their companies’ revenue exponentially? This can be done through newsletters, social media, and addressing customer reviews. 

10.)  Create Your Own Custom Logo That Stands Out.

Your brand is everything, so why would you put your companies’ name out to the world with a crummy logo that you paid pennies for? Your brand needs to stand out, so always go to a professional graphic designer when creating your businesses’ logo.

 

All these necessary steps to expand your business may sound like a lot of work. Here’s the great news- it isn’t! Because Presentation Multimedia is ready to consult you on how to grow your business and keep customers coming through your door!

 

 

You’ve worked hard to open your business. Let us work hard to make it grow.

 

Contact Us today to find out more about our services and receive a free business consultation!

Facebook has continued to grow over the years and has transformed into a strong avenue to market your business on. However, as time goes on and new advancements are made to this social media platform, people are being forced to change the way they advertise and reach their specific target audience. With the vast amounts of businesses that use this account, there are millions of business pages that are in competition with you! With limited space on each person's news feed, this makes it that much harder to stand out. In order to help increase reach, Facebook has also installed new updates that make you pay money for your Facebook ads to make sure your posts appear to your target. It is important to stay on top of all the ways to grow your reach in order to use Facebook to your full marketing advantage. Check out this great infographic from QuickSprout to see how to improve your Facebook's organic reach.

 If you are a business struggling how to gain engagement and improve your reach on Facebook, you should contact a marketing professional like the experts at Presentation Multimedia. We understand the influence of social media avenues such as Facebook, and know how to utilize Facebook Marketing to grow your business and attract the customers you want. At Presentation Multimedia we can build your accounts from the ground up! If you already have an account, we can work with you to rebuild and revamp your social media accounts to make sure they are working for you! Running a business can be difficult. Let us help you by taking over your social media marketing and build your online presence for you. Give us a call at (914) 788-1555!

Over the years, Twitter has become a widely used social media platform for businesses to build their image and brand. Social media marketing should be used as a source for businesses to gain exposure and take advantage of engaging with their potential customers. If used right, Twitter marketing can help to convert your followers into loyal, returning customers. With over 300 million active users on twitter, the amount of people you can reach seems endless. With tools such as hashtags, Twitter has made it simple to find new leads and interact with prospects. You can also take advantage of the fact that your competition is most likely on Twitter and you can conveniently follow their strategies. Twitter opens a door to many possibilities for growing your business and driving more traffic to your website. To go into more detail about how to use Twitter to increase your reach and engagement check out this great blog written by Elena Lockett from http://www.jeffbullas.com/2015/10/27/use-twitter-increase-reach-engagement/.

It would absolutely be in your best interest to set up a strong online presence to your marketing plan. This can easily be accomplished by taking advantage of social media platforms, especially Twitter marketing. No matter what type of business you are, the positive influence Twitter can have on your business is tremendous. Presentation Multimedia is a marketing company that fully understand the power and influence of social media avenues. We know what it takes to get you the followers and convert them into customers. If you struggle to use all that social media offers to grow your business, contact us and we can help! (914) 788-1555.

With all of the updates Google makes to their algorithm over the years, it's no surprise if you struggle to keep up with the changes. It is important to remember that Google continues to track activity and will update their standards for where you will rank on the search engine. So if you don't stay on top of it and adjust accordingly, there are potential threats of your website vanishing from the results page and that could do a lot of damage to your businesses reputation. You can avoid falling behind by staying on top of your search engine optimization strategies. Google algorithm continues to change in order to see which content is most useful. By keeping this in mind, it will serve as a reminder to help you keep your website updated and follow through on formulating a strong marketing strategy.

This great infographic from OnCrawl will showcase every major Google algorithm updates from 2003 to 2015. You can use this guide to see why your business either stayed on top or maybe struggled at a point in time.


If you have any questions about planning a strong marketing strategy that will help your business stay ahead, we are here to help! Presentation Multimedia is a marketing company that can help you develop strong SEO tactics that will ensure your small business will be found on search engines. Give us a call today, (914)788-1555!

As a marketing company, we stress over and over the importance of having a strong online presence for your small business. In this digital market you have to be known and easily found through all different platforms on the web. No matter what type of business you are, having a website is crucial. Your website is the center of the universe, and everything else surrounds it. Keeping this in mind will help you to form a strong marketing strategy to reach your goal, which ultimately should be to gain more traffic to your website and turn those prospects into loyal, paying customers. Below are a few key areas to keep in mind when building a strong online presence.

1. Website Design
So yes first things first, you must make sure your website design is both clean and inviting. People want an easy viewer experience and don't tend to stay on your page longer than a minute! Seriously, they skim through the main page to see if they can find what they are looking for and if they have to put in more effort than that, they'll leave your page and continue their search elsewhere. So to avoid people leaving your page, intrigue them and make them want to click around the different links and tabs your website offers.

2. SEO
This leads to the next topic, search engine optimization. Having a website for your business is one thing, making sure your website shows up on the first page of search engines is key. Unfortunately people don't just search your products or services and boom, you show up! Of course not, I mean think about it. You have competitors all around you trying to sell their business and gain the same target audience as you. Not to mention people don't typically search past page one. So there are specific strategies your business must take to make sure your landing on search engines such as Google. Making sure your website contains the right amount of high quality content and provides keywords people would search to find your business is how you can rank higher on Google.

3. Social Media
It is important to understand the power and influence of Social Media avenues. Some people are convinced their type of company doesn't need to take advantage of these online platforms; they need to drop that theory ASAP! Creating accounts on the different platforms such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram can help set up a strong brand, it's a great way to promote any specials or events you have coming up, and it gives you that extra flare to make you stand out among your competition. Did we mention not being active on social media will hurt your search engine rankings? This is another great way to boost your SEO strategies and build your business. Still not convinced? What if I told you 91% of online adults use social media and 70% of those adults shop online? Now would you risk missing out on that potential business?

4. Reputation Management
One of the last key ingredients is making sure your business is represented as it should be by managing your online reputation. What are people saying about your business? Are people leaving you reviews? Are they mainly good or mostly bad? Online reviews can either drive business TO your door or AWAY from it! When choosing between businesses, potential customers will trust the opinions of those who have already experienced what you have to offer. 90% of consumers say that positive online reviews influence their buying decisions while 74% of potential customers say they will NOT select a business with poor reputation. While a bad review can have the potential to damage your brand's reputation, it's all about how you handle it that can make all the difference. Reviews add legitimacy to your brand or business, and could be the deciding factor for a potential customer.

Managing every aspect of your business to ensure you have a strong online presence is a full time job, but we are here to help! Presentation Multimedia will discuss the goals you have for your company and how we can implement those goals into a custom, mobile ready website that will help your business stand out among competition. We offer the services that can land you on the first page of Google, we know what it takes to get a following on social media that will bring you more business, and we make it our goal to make sure your business is represented how it should be. Let us take your business to the next stop. Give us a call today! (914) 788-1555!


When you first start putting together a marketing plan for your small business one of they key factors to focus on are your SEO strategies. Search Engine Optimization simply shows where you rank on Google. In other words where your website will show up when someone searches keywords that relate to products or services you may offer. The goal is to land on the first page of Google because realistically people don't search past the second or third page, and the first page is more likely to encounter more engagement. Crafting together strong SEO strategies to get ahead of the competition and essentially give your company a spotlight on Google, or any search engines for that matter, is imperative. Since this goes hand in hand with having an online presence, using social media platforms to build your SEO efforts can show to be very beneficial. Discovering key words that work best to reach the goals you want to achieve will help towards making sure you are being found when people put in those searches. Check out this great blog written by Kristi Hines from http://www.socialmediaexaminer.com/how-to-optimize-your-social-profiles-for-search/ on how you can optimize your social accounts to boost your search engine rankings.


For more information and expert advice on having your small business land on the first page of Google, you should consult with experts who specialize in SEO strategies like Presentation Multimedia. We are a marketing company that offers services that make sure you land on the first page of Google to help drive more traffic to your website. Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. We offer a variety of SEO plans to match your needs. Contact us today so we can start building an online marketing plan that helps turn web traffic into new business! Give us a call at (914)788-1555.

Keeping up with the latest trends is always smart to do when you enter into the digital world. This is especially important to consider when looking at the overall design of your businesses website. There are many different factors to consider when evaluating if your website has the power to drive more traffic to your page and convert those viewers into returning, loyal, paying customers. Is your page loaded with text? Are there no graphics to grab the attention of a viewer? This is exactly what you need to remember; people don't have patience. If they can't visit your site and find what you can provide for them within 5 seconds of looking over the first page, they will leave your site and continue their search. Sounds unrealistic but it is true. They don't want to waste time scrolling through your page to read an obnoxious amount of text. They want everything to simply be laid out so they can find what they are looking for by putting in very little effort. This is exactly what you want to provide for them anyways, a good and simple viewer experience. No one likes when things appear to be too complicated.

Check out this great infographic from Udemy to see a visual timeline of how websites have evolved over the years.

If you are looking to build a website for your small business, or update an existing one you should speak to the experts at Presentation Multimedia. We will discuss the goals you have for your company and how we can implement those goals into a custom, mobile ready website that will help your business stand out among competition. Your website is the key ingredient in helping your business grow. Don't wait any longer and risk missing out on potential business. Call us today! (914) 788-1555

It is important to take the correct steps towards optimizing your website to help improve your conversion rate. The whole point of having a website is to display your businesses products or services. In doing so you hope to gain attention and support of potential customers by offering the best user experience. By having a strong online presence you can stand out among competition and turn prospects into loyal customers. Brian Massey from http://marketingland.com/5-steps-finding-hidden-website-optimization-gems-139064?utm_campaign=socialflow&utm_source=facebook&utm_medium=social wrote a great blog for "5 Steps To Finding Hidden Website Optimization Gems". Check it out to see the best approach to take when trying to optimize your website for your business.

If you would like further information on how to drive more traffic to your website and gain more business, reach out to the experts at Presentation Multimedia. We will discuss the goals you have for your business and how we can help to implement those goals into a fully responsive website to get you the results you want. Give us a call today at (914) 788-1555.

These days it is not enough to just have compelling information simply through text on your website. People will spend on average just a few seconds on your page and if they don't see anything that captures their needs, they will leave almost instantly. Visuals have become one of the best tactics to grab viewers attention and get them interested on the information you will provide with it. Integrating visual content marketing into your marketing plan will help to attract and engage more prospects especially when it comes to posting blogs and posting on social media platforms. Check out this informative blog written by Laura Tate from http://www.socialmediatoday.com/marketing/crackerjackscribe/2015-08-17/how-find-free-images-your-content-marketing to show where you can easily find free images to use for your content marketing needs.

Presentation Multimedia recognizes that even the best quality content needs a little something to make it spark. We can help your small business attract a fan base and keep them engaged through visual content marketing strategies on all digital outlets. For more information or help setting up a strong marketing plan, give us a call! (914) 788-1555

Retargeting is a digital advertising strategy that converts website viewers into buyers. This is accomplished by placing a simple code on your website so a "reminder ad" will be displayed to people who have shown interest in a product or service from your website. How it works is after a potential customer leaves your page and visits a new website, an anonymous browser cookie will drop the code and a banner ad will typically appear on the side of the page. This ad can redirect the viewer and remind them that you had interest in your company and they can simply click the ad and revisit your page. Retargeting is one of the many ways to help with your small businesses efforts towards conversation optimization. When potential customers receive a constant reminder about your business while visually searching the web, there is a higher chance that ad will drive them back to your website.

If it sounds confusing take a look at this image below to get more of a visual feel for how retargeting works for your business and how it can increase your website traffic.



Presentation Multimedia offers retargeting that markets your business specifically to potential clients and customers who have already shown interest in your services or products. For further information or help using retargeting for your business, give us a call at (914) 788-1555!

When creating a marketing plan for your small business, it is easy to get your thoughts lost in the cycle. It becomes a game of trial and error to see what efforts are attracting new customers and which aren't. Creativity is key when trying to implement new ideas to successfully gain new business when past ideas have failed. Coming up with cool new ways to get your brand or business noticed can be a little intimidating with the heavy competition that surrounds you in the digital market. If you find yourself struggling to think of new ways to have your company stand out, check out this infographic from Alive With Ideas to some ways to get your creative juices flowing!


Do you lack creativity and would like a helping hand to give you the motivation you need? Presentation Multimedia has been helping small businesses since 2002. If you would like assistance driving more traffic to your website, we provide services that can help build your company and turn prospects into future clients. Give us a call! (914) 788-1555!

It is one thing to have social media marketing for your business or brand, but it's another thing to actually get engagements with customers within each platform. By using certain content, like call-to-action, you are creating an opportunity for conversations to take place on posts that you put on social media. These help to attract visitors to your page and generate leads for potential business. Content marketing can strongly be used to your advantage when trying to increase engagement on social media if you are strategically posting ways for your audience to respond back. Check out this great blog written by Heidi Thompson from http://www.socialmediaexaminer.com/improve-engagement-with-social-media-content/ for some examples of what you should be posting on your social media accounts to gain more discussion and contribution to your posts.

For more information on how content marketing can help your small business or new ideas on how to increase engagement, reach out to Presentation Multimedia. We are a full service marketing agency that will market your business online using a variety of techniques. Give us a call at (914) 788-1555!

Social media marketing has ultimately changed the way people run their businesses. If you don't have an online presence for your business or brand, you are missing out on one of the largest opportunities to reach your target audience and gain those potential customers. As new trends arise, advancements continue to be made in the digital market. This calls for new updates to social media platforms such as Facebook. Over the years since Facebook has been created, it has become one of the best outlets to market your business on. They are constantly making changes to their websites to create a more business friendly atmosphere. Facebook has been helping small businesses bring more website traffic through its widely used social media marketing. It is important to stay on top of the new changes that are made to social media to ensure you are taking full advantage of the new tools and features they offer to help promote and build your business. Check out this informative blog written by Andrea Vahl from http://www.socialmediaexaminer.com/6-new-facebook-features-for-business/ for updates on what Facebook is newly introducing for marketers benefits.

Since social media marketing is continuously growing, it is in your best interest to stay knowledgeable of all that is being offered to help your small business be successful. For expert advice and more great information on using social media marketing, such as Facebook marketing, you should reach out to an expert like Presentation Multimedia. We understand the power and influence of social media avenues and can get results from your accounts that turns your followers into loyal customers. Call us today to get started on your social media marketing plan! (914) 788-1555.

If your website is not showing up in search results on sites such as Google, your business is missing out on potential customers. Understanding what it takes to get to the top of search results will help your small business to craft together strong SEO strategies to get you ahead of the competition. In order to achieve higher search engine rankings, start building an online plan that helps turn web traffic into new business. Check out this this great infographic from Express Writers to get a little insight on how content can help land you on the first page of search engines.

Search engine marketing has become increasingly competitive with millions of sites available for each keyword. Presentation Multimedia is a company that offers services that make sure your website is getting seen by prospects on the web and helps you to understand what it takes to get your business ahead. We will work with you to come up with a strategy to help you achieve your goals, and then we will implement that strategy! Give us a call today at (914) 788-1555!

Marketing for your business can be fairly difficult because success varies from company to company. In particular, social media marketing for business can be tricky if you are not too sure how to use it to your full advantage. Having an online presence is all about making sure that your business is being represented in a positive light. By using social media platforms, you can establish your name or brand to reach your target audience, and bring in more traffic to your website. The problem is, many people make mistakes when it comes to their social media marketing efforts and can lose sight of their overall goals. Check out this great blog written by Taylor Tomita from http://www.jeffbullas.com/2015/08/05/last-social-media-marketing-campaign-fail/ to see some social media marketing mistakes you may be making with your business and some useful tools you can use to give your marketing campaign the push it needs.

For more expert advice and loads of great information on using social media marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia. We have the tools necessary to set your small business up with a social media marketing plan that will help grow your business by gaining followers and converting them into customers! If you want to get your company up on different social media platforms or you would like further assistance driving more traffic to your page, give us a call at (914) 788-1555.

Online reviews add legitimacy to your brand or business. If you own or manage a local business, reviews are an important part of establishing your online presence. In such a digital market, it is no surprise that people do their homework before visiting a local business by researching review sites. Between Google and Yelp, potential clients will read reviews given by people who have previously experienced your business and make a prejudged decision based on what is being said. This shows the power of receiving reviews because it has the potential to bring in a majority of your new customers. Click on this link http://www.socialmediaexaminer.com/online-reviews-for-local-businesses-what-marketers-need-to-know/ to learn new insights from Michael Stelzner and Martin Shervington on how to get reviews for your business and how to respond to negative reviews.

At Presentation Multimedia, we understand the importance of online reputation management and it is our goal to make sure your business is represented as it should be. We will manage your online profile for local listing updates, increase positive reviews to bring in more business, and engage in interaction with potential customers to encourage communication with your company. For more information on how we can help, give us a call (914) 788-1555!

Having an online presence allows for your small business to stand out among competition and get the results you plan to achieve. Search Engine Optimization is the steps that are taken to get your website landed on the first page of Google. This is obviously crucial for your company because you want to be found when potential clients are searching for your services. There are different elements that can have a significant effect on your search result rankings, one being social media. Social media marketing is key when trying to give your company a strong online presence. Creating a strong online marketing campaign can drive more traffic to your website and turn prospects into new business. Check out this great blog written by A.A. Currey from http://www.socialmediatoday.com/social-business/aag/2015-07-29/6-quick-tips-using-social-media-boost-seo on how social media can improve SEO.

If you would like to start building an online marketing plan that helps turn web traffic into new business, you should consult with an expert like Presentation Multimedia. Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. We offer a variety of SEO plans to match your needs, including social media marketing, that will keep your small business ahead. Give us a call at (914) 788-1555!

Visual content is an important part to consider when planning out your marketing strategies. There is no denying that visual content is eye capturing and if done right, it has the ability to grow your business. Since many viewers have such a short attention span these days while searching through the web, visuals are more attractive and memorable compared to plain old text. They can have the power to increase views while having a low bounce rate, and drive more traffic to your page and potentially turn those leads into new business.

To get a better understanding of the importance of visual content, check out this great infographic from Column Five.

For help creating a strong marketing plan for your small business, you should reach out to a marketing expert like Presentation Multimedia. We focus on delivering the most advanced marketing solutions and help to keep your business above the rest. Give us a call today, (914) 788-1555!

As the age of digital marketing continues to grow, many changes will come along with it. This calls for new challenges as well as new opportunities that may arise in the workplace. Analyzing these statistics will help to develop and plan strong digital marketing strategies to execute for your business.


Image credit: AdWeek

 As more and more consumers continue to base their purchase decisions online, it is no surprise that the digital market is continuing to expand. In 2014, on average companies are spending a total of 25% of their marketing budgets on digital. This percentage is expected to increase another 50% just within the next five years. Although these marketers are investing their money on online advertising, many of them may face challenges actually generating leads and getting the revenue that expect in return. "Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. But with their low click-through rate, display ads make sense only if they support other measures of digital success, such as brand awareness."


Here are a few digital marketing facts and statistics to consider:

1. 80% of consumers say they do “a lot of” online research before making significant purchase decisions. (Digital Marketing Philippines)

2. 46% of online users count on social media when making a purchase decision. (Marissa’s Picks)

3. 38% of companies will hire more digital marketing professionals in the coming year. But about half of those positions will be filled by temporary or contract help, not full-time employees. (MediaPost)

4. 2015 pay ranges for digital marketing positions:

– Chief digital officers: $148,000 – $280,000
– Chief marketing technologists: $140,000 – $241,000
– Chief marketing officer: $142,000 – $230,000
– Director of digital marketing: $128,000 – $190,000
– Director of eCommerce: $100,000 – $166,000
– UI/UX Architect: $103,000 – $155,000
– Web designer: $65,000 – $110,000 annually
– Creative services director: $75,000 – $170,000
– Interactive designer: $73,000 – $113,000
– Art director: $67,000 – $135,000
– Graphic designer: $60,000 – $90,000
– Content creation / social media digital content strategist: $80,000 – $125,000
– Content producer: $58,000 – $105,000
– Director of social media: 42,000 – $105,000

(MediaPost/Mondo)

5. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. (AdWeek)

6. 60% of all digital advertising goes toward direct response goals. (eMarketer)

7. 42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. (AdWeek)

8. Despite their low click-through rate, 59% of CMOs view online display ads as an effective marketing channel. 56% say the same for social media. (AdWeek)

9. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014. At the other end of the scale, 4% of companies spent more than $100 million. (MarketingProfs)

10. Less than one-third of customer service interactions took place online last year (social media, chat or email), but that volume is expected grow 53% in the coming year. (i-SCOOP)

11. Asked to name their number-one challenge, 15% of digital marketers said “meeting the expectations of the always-connected customer,” 14% chose “executing consistent campaigns that drive desired business outcomes” (i.e., leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. (B2B Marketing Insider)

12. Companies spent, on average, 10% of total revenue on marketing in 2014. 25% of total budgets were spent on digital marketing, with 51% of companies planning larger budgets for 2015. (Information Management)

13. U.S. spending on online display advertising will reach $23.6 billion in 2015. (MediaPost)

14. Roughly half of all employed online adults also said digital media has changed the way they work, including the number of people they have contact with (51% of respondents) and the number of hours they work (35%). (MediaPost)

Blog as seen on webbiquity.com

Building an online presence is an important part of establishing your business. Since the Internet is a main source for people to get their information, you want to make sure your name and brand are out there for prospects to come across. A website is not something you set up once and leave as is. It needs to be kept in great shape and constantly updated to give the best viewer experience. The layout of your website is the deciding factor between if a potential client stays on your page for 7 seconds or clicks around different links to explore further information. Which would you prefer? People want convenience and if they can't find the information they are looking for in a quick glance don't be surprised if they click right out of your page and continue their search. You want to make sure the page is not only easy on the eyes, but easy to navigate around and lays out all the important information about your business first. A new website can be very influential in developing a new brand identity for your business and can reflect the ideals or concepts important to your company as well. Check out this great blog written by Jason Perry from https://www.linkedin.com/pulse/5-simple-ways-improve-your-websites-user-experience-jason-perry for a few tips to keep in mind when creating a website.

If you are looking to set up a website for your business or update an already existing site, you should reach out to an expert like Presentation Multimedia. We will discuss the goals you have for your company and how we can implement those goals into a custom, mobile ready website that will help your business stand out among competition. Give us a call, (914) 788-1555!

If you are looking to bring in more customers to your small business, social media marketing is an easy and effective way to reach a large target audience. Social networking platforms such as Twitter is a great place to take advantage of building your business. Twitter is a social site that allows for 140-characters to be written as a post for Twitter users to see. If you can understand how to take advantage of this, it has the potential to be a strong marketing tool. By managing a Twitter presence you can grow a follower base, find leads, increase engagements with prospects that can lead to website conversions, and ultimately future clients. If you are wondering how you can turn your Twitter page into a place to drive more business to your company then check out this great blog written by Kristi Hines from http://www.socialmediaexaminer.com/ for some Twitter marketing ideas.

For further expert information consult with a social media marketing expert like Presentation Multimedia. We can help to set your company up with a Twitter page and show you the different ways you can use the tools on Twitter to your advantage to optimize your small business! Give us a call at (914)788-1555.

Did the "mobilegeddon" that was set in motion back in April get the best of your small business? The results don't appear to be as damaging as many had predicted. However, your company should still keep in mind that similar SEO scares may come your way down the road. Google is strategically staying on top of monitoring their site to ensure the highest search results are being presented in a mobile­-friendly manner.

What is the "mobilegeddon"?

On April 21, 2015 Google made changes to their algorithm stressing the importance of "mobile-friendliness." What does this mean? It's simple. Google wants to make sure pertinent results appear on your mobile SERP. If your website was considered to be a good fit on a mobile site, you were put above others in the search rankings. On the other hand there was a raised concerned from companies that they will no longer show up on the results page. Either you weren't effected by these changes because your site was already mobile ready or you had to make the necessary changes to put yourself back on the board.

What qualifies your website to be mobile friendly?

1. Avoid flash-­based content and software that is not common on mobile devices.
2. Make sure your text is readable without needing to zoom in.
3. Content should be fit to screen and easily viewable by only scrolling up and down NOT horizontally.
4. Links are properly placed away from one another so there is no confusion when selecting one.

If you are unsure if you're in good standings with your optimized mobile website, Google has a simple tool to test it for you. Just visit https://www.google.com/webmasters/tools/mobile­friendly/. If your site does not meet Google's criteria, they will list out where you need to make improvements.

 


As more and more people continue to use their mobile devices for searches, Google will take these new standards and apply them to their algorithm. With that being said, it is crucial to try and stay ahead so threats of your website vanishing from the results page won't destroy your business reputation. What you can do to avoid falling behind is to stay on top of your SEO strategies. Continue to post quality content to your website but remember, you can't trick Google. Meaning no keyword stuffing or overloading your content with links. This is the type of activity they pick up on and will change their algorithm once again which could ultimately drop your ranking. If you see declines in your traffic just make sure to keep updating your website and keep a look out for new updates Google may put out.

Since a wide range of demographics use smartphones to consistently access the web throughout the day, it is only wise of you to make sure you company is mobile set up anyways. The whole purpose of making changes to the algorithm in the first place is to see which content is most useful. So stay on top of updating your website and it will only help you in the long run.

If you have any questions or need help building your responsive mobile website, we are here to help you! Presentation Multimedia is a marketing company who work to assist both small and large businesses. We hope to see the success in all facets of your company and would love to help keep you ahead of the marketing curve. Give us a call at (914­) 788­-1555!

Setting up a strong social media marketing plan will help you to attract new customers and expand your small business. Instagram is a social media platform that has been tremendously growing since 2010 with currently over 300 million active users. Instagram marketing allows for high engagement with customers and helps to build a strong online presence. Instagram has always been an outlet for people to post pictures to their feed for their followers to see and interact. However, it is becoming more than just a photo app. For marketers, it is a place to build and promote their business. If you need some advice on how Instagram marketing can drive traffic and leads back to your website, check out this great blog written by Cindy King from http://www.socialmediaexaminer.com/13-instagram-marketing-tips-from-the-experts/ for some great tips.

For more expert advice and loads of great information on using social media marketing and specifically Instagram Marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia. We provide services that can set you up with a strong Social Media Marketing campaign that will help your small business get the results you are looking for.

If you want to get your company up on Instagram and learn how Instagram marketing can help you, give us a call at (914)788-1555.

In order to start a new business, there is a lot of planning that goes behind the scenes to make sure it grows and reaches the potential you are hoping for. You first must establish your overall goals for the company that you would like to achieve and from there create a strong Marketing Plan to execute those goals. Are you about to launch a new business in Westchester County and wondering what steps you should be taking in order to be successful? Check out this great infographic from Merchant Resources for some great tips on how to ensure your small business will get the results you expect.


It would be in your best interest to reach out to a marketing expert such as Presentation Multimedia to help create marketing strategies that will get your small business on the right track. We are a web design, SEO and social media based company that focuses on delivering the most advanced marketing solutions through our fully staffed marketing firm. We will work with you to discuss your small business needs and guide you to set up your business for success. For more information, give us a call at 914-788-1555.

 

Social media marketing is a valuable tool for small businesses to help grow and expand. Having an online presence is very important for staying connected to clients and prospects and it gives you the competitive advantage that you need. Since more and more customers are on the web, your target audience is already out there searching for your business, all you have to do is make yourself available on as many platforms as you possibly can. Social media is a continuous growing market that is both a simple and free outlet that should be taken advantage of to help your small business get ahead. From getting likes on Facebook, to followers and mentions on Twitter, to connecting with people on Linkedin, the interaction that can take place through the web has the ability to drive more traffic to your website and turn potential clients into loyal customers. Not to mention setting yourself up on social media will help with your SEO strategies as search engines have integrated social media into their algorithms for what will show up on the results page with different keywords that are searched. There are a number of reasons why social media marketing will benefit your small business. If you are one of the few who do not have a social media marketing plan set up for your company, don't wait any longer. You can be missing out on an opportunity to grow your business and miss out on all of the potential customers. If you need a little help getting started, check out this great blog written by Dan Steiner from http://www.socialmediatoday.com/social-networks/dsteiner/2015-07-16/8-ways-you-can-become-more-social-media-savvy-today for some great tips on how you can become more social media savvy. Don't let social media intimidate you. Outshine your competition and make yourself known.

 

(Picture taken from: http://lightspandigital.com)

For more expert advice and loads of great information on using social media marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia. We have the tools necessary to set your small business up with a social media marketing plan that will help grow your business by gaining followers and converting them into customers! If you want to get your company up on different social media platforms or you would like further assistance driving more traffic to your page, give us a call at (914)788-1555.

(Image taken from: http://beepageone.com)

Let's say you are looking to go to a new restaurant you would like to try for dinner. What is your deciding factor on which restaurant you choose? You put in a search for it on Google and the first thing you see are big stars symbolizing the fate of the restaurants business for a new potential customer. Reviews can make or break your business, but only if you choose to let it. Not everyone can be pleased with your business so it is to be expected that you may encounter a bad review or two. Even if they are mixed in with a ton of great reviews, it is important to not overlook them. Managing your online reputation will ensure that your business is being viewed positively in the public eye. Your business should look at negative reviews as an opportunity not a downfall.

If you receive a bad review don't let it discourage you, but let it motivate you. Make sure to use it to your advantage. You don't want to ignore it or have it taken down. Letting a bad review sit on your page with no response from your company shows very little responsibility. Use this bad review as a way to show your business cares about customer satisfaction and will acknowledge if someone has a bad experience. You want to make sure you are responding to your customer with an apology and communicate how you plan on fixing it. This shows that you recognize there was a problem and that you are taking action to avoid similar issues in the future. This gains a sense of trust and can turn an unsatisfied customer into a returning one.

Reviews add legitimacy to your brand or business, and could be the deciding factor for a potential customer. Negative reviews, comments, and posts about your business can damage your brand's reputation, which can directly relate to a loss in new business, and ultimately loss in revenue.You don't want to wait to start managing your online reputation. It would be in your best interest to consult with an expert like Presentation Multimedia for help with making sure your brand or business is getting the recognition it deserves.

It's our goal to make sure your business is represented as it should be. Contact us today at (914) 788-1555 to get started!

Blogging for your small business is a great marketing effort to drive traffic, raise personal brand awareness and gain potential new clients. In order to accomplish this success for your company you want to make sure your blogs are generating results that bring you subscriptions, leads or sales, and social shares and mentions on the web. It is important to create a successful content marketing plan to know what you are gearing your blogs towards. What information you want to put out, an idea of how many clients you are trying to reach and what target audience, and how often you want to publish new blogs are some things to keep in mind when creating a content marketing plan for producing consistent blogs. Building content on these blogs help to establish your online brand identity especially when you market them after they are written on your social media pages. Creating links for you blogs to be shared by your customers is a great way to connect and get your business to expand. If you want to take your blogging to the next level, click on this link from http://www.socialmediaexaminer.com/blogging-resource/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New written by Lisa D. Jenkins for some great tips.

If your small business needs help with developing your content marketing strategy you should speak to an expert like Presentation Multimedia. Our team of experts will help you establish a strong marketing plan that will help you achieve your goals.

For more information on developing your content marketing strategy to build your blogs, give us a call at (914)788-1555.

 


If you are looking for new ways for your company to stand out, Google+ Marketing can bring you the results you are looking for. For small and large businesses, Google+ is a platform that allows you to stay connected with people and gain a strong social network. Setting up a Google+ account and using Google+ Marketing might be in your best interest to help expand on your social media marketing efforts. By creating a Google+ page, you are opening a door to new business opportunities and benefits for your company. Not to mention it will help with search engine optimization, bringing you closer to the top on Google searches. Check out this blog written by Ben Fisher from the Social Media Examiner on Google+ Marketing that might help your small business reach your social media marketing goals.

 

 

For more expert advice and loads of great information on using social media marketing and specifically Google+ Marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia.

If you want to get your company up on Google+ and learn how Google+ Marketing can help you, give us a call at (914)788-1555.

 (Image taken from: https://qeryz.com)

An important aspect to focus on when trying to build a landing page that evokes action is Conversion Rate Optimization (CRO). Sure you may have a website set up for your small business, but are potential customers actually taking the time to search through your page or do they just visit for a brief moment and leave? You must create a plan to improve your website or landing page to give a better viewer experience to eliminate the risk of having a high bounce rate. Not to mention if your bounce rate is over 50%, Google will penalize you in your search rankings. You must know your goals, identify potential problems, and then plan to see what will get your website the most attention. Check out this great blog written by Brian Lenney from http://blog.hubspot.com/marketing/conversion-rate-optimization-tips-unbounce for some great tips on how to create an atmosphere on your website or landing page that attracts viewers.

If you are concerned that your website has potential barriers to converting your visitors into engaging customers, it might be in your best interest to speak to experts like Presentation Multimedia. Our team of experts can give you the advice and help you need to reduce your bounce rate and gain the opportunities to reach potential clients. Give us a call, (914) 788-1555!

Building a strong website is a very important part of advertising who your company is and what you stand for. It must be filled with constant content and represent the image you want your small business to be seen as. The whole point of having a website is to sell yourself and your company. What better way to do this than through the About Page on your website? This page allows you to express your individuality and what will set you apart from your competition. The best way to accomplish this is not by writing the straight facts about your small business but by writing content that helps to build a relationship. Engagement should be one of your top priorities when wanting to gain potential clients. Check out this great blog written by Amy Porterfield and Melissa Cassera from http://www.amyporterfield.com/2015/07/about-page-melissa-cassera/ to learn some great ideas on the best ways to sell yourself and how to make your About Page stand out.

If you need help or advice with building your small businesses website, you should contact an expert like Presentation Multimedia. Our team can help you build custom, mobile ready websites that will help your small business stand out among competition. Give us a call, (914) 788-1555!

 (Image from: http://socialmediastrategiessummit.com)

Today, it is hard to pass by someone who doesn't have a smart phone glued to their hand. This can be used to your advantage to market your small business directly to a customer. Email marketing is still a great constant opportunity to connect with a subscriber by reaching them even when they are on the go. The vast majority of consumers who check their email continually throughout the day are no longer just accessing it on their desktop computers but at the convenience of their mobile device as well. Read this great blog written by Jason Warnock from http://marketingland.com/maintain-email-customer-engagement-increasingly-mobile-marketplace-133214 for great tips on how to maintain email engagement in the mobile marketplace.

 

(Photo from: http://www.socialmediamonitors.com.au)

 

For further expert information consult with a email marketing expert like Presentation Multimedia. As the shift towards going mobile continues to increase with consumers it is import to make sure your small business is set up with a mobile marketing plan in order to make use of this outstanding email marketing opportunities. We have the tools you need to make sure you are implementing the best marketing strategies to help your company reach it's highest potential!

For more great information and to discuss possible opportunities for implementing new mobile email capturing strategies, give us a call at (914)788-1555.

Content marketing goes a long way in building your online brand identity. People have been able to market their small businesses through both their company website and the social media outlets that they take advantage of. Content marketing is able to accomplish many things for helping your business grow by reaching your target audience and forming new customer relationships that can turn into potential clients and referrals. In order for this to work you need to have strategies that create a strong content marketing plan. The key to success is to make sure you are consistently generating more and more content. What is important to keep in mind is just like the Internet and social media trends continue to change, so does the content you need to provide. Read this great blog written by Andy Preisler from http://www.jeffbullas.com/2015/07/08/7-smoking-hot-changes-coming-to-content-marketing/ for new changes that are coming to content marketing and tips on how to stay ahead of them.

For more information and assistance with creating a better content marketing campaign, contact Presentation Multimedia today at (914)788-1555. Our team of professionals will help you build your business and create an online marketing plan to bring your small business to the next level.

Social Media Marketing is a promising way to bring small businesses the results they are looking for when trying to grow their business. Twitter is a social media platform that has been an outlet for small businesses to use the tools they offer to drive more traffic to their page and gain potential clients. As Twitter continues to grow, so do their efforts to give different ways to help promote your small business and easily engage with the Twitter audience.

Twitter has officially launched their mobile ad management feature called the Twitter Ads Companion as a new tool for mobile campaign management. This allows you to easily manage any campaigns your small business is currently hosting directly from your mobile device. With this new mobile-friendly edit to the app, users can quickly and easily make any edits to a campaign while on the go. By having access to review both the account summary and the campaign summary, you can get a full overview of impressions, engagements, costs, and budgets. By taking on a similar approach as the Facebook ad management, Twitter has enabled a simple way to monitor multiple campaigns in an instant.

This graphic from the Twitter Ads Companion page showcases how the campaign summary will appear on your mobile device.

 To access this feature just click on the graph icon located at the top of your Twitter profile for iPhone and Android users. After you set up your campaign(s) monitor, adjust, and respond to notifications at your convenience.

For further expert information consult with a social media marketing expert like Presentation Multimedia.

We can help to set your company up with a Twitter page and show you the different ways you can use the tools on Twitter to your advantage to optimize your small business! Give us a call at (914)788-1555.

Social media marketing is one of the strongest ways to help promote and build your small business. With over 1.19 billion monthly active users on Facebook since 2004, this is a great platform to efficiently reach a large target audience of people. Facebook has been helping small businesses to bring in more website traffic through its widely used social media marketing. If you haven't already, setting up a Facebook page for you business would be a great way to continue the success of your business and give you the results you are looking for. Check out this blog by Kristi Hines from SocialMediaExaminer.com to get some Facebook marketing tips that can help your small business exceed your social media marketing expectations.

(Image: http://www.aboutmarketing.tk/2015/06/facebook-marketing-tips-for-success.html)

For more expert advice and loads of great information on using social media marketing and specifically Facebook Marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia.

We have the tools necessary to set your small business up with a social media marketing plan that will help grow your business by gaining followers and converting them into customers! If you want to get your company up on Facebook or you would like further assistance driving more traffic to your page, give us a call at (914)788-1555.

Whether you are trying to establish your company or just looking for new ways to get more customers, social media marketing is great way to help grow your business. For small businesses, LinkedIn provides you with the tools you need to get the results you are looking for. Currently LinkedIn marketing is helping over 360 million active users bring in traffic to their businesses. Although it may seem overwhelming to find your light in this platform, setting up a LinkedIn account and using LinkedIn marketing can help you to expand your social media marketing efforts. There are many ways to stand out and attract new customers and gain connections through LinkedIn marketing. LinkedIn can help build customer relationships and opens many doors to connect with new potential clients. Check out this great blog written by Reid Robinson from http://blog.hootsuite.com/how-to-be-found-on-linkedin/ to get a few LinkedIn marketing tips that can help your small business reach it's social media marketing potential.

For more expert advice and to gain more knowledge on using social media marketing for your small business, you should consult with a social media expert like Presentation Multimedia.

Not only will we help you set up a highly optimized Company Page through your personal LinkedIn profile, but we will work to help you stand out among your competition. If you want to get your company set up on LinkedIn and learn how LinkedIn marketing can benefit you, give us a call at (914)788-1555.

 

Having a website for your company is crucial, but it is only half the battle. Making sure that website shows up on the first page of Google when customers search keywords is the goal we try to help you succeed. With millions of sites available on the web, search engine marketing has become extremely competitive between both small and large businesses. If your website is not showing up in search results on Google, Yahoo!, and Bing, your business could be missing out on potential customers. It is in your best interest to focus on SEO strategies that will not only generate more traffic to your website, but get you on page one for the keywords your customers are searching for! Check out this great blog written by Becky Livingston from LinkedIn to get a few SEO tips that might help your small business reach top search engine rankings.

 

(Image from: http://www.seofuelmarketing.com)

For more information and expert advice on having your small business land on the first page of Google, you should consult with experts who specialize in SEO strategies like Presentation Multimedia.

Not only will we help increase your rankings in search engines, but we will help you to understand what it takes to get to the top of search results. We offer a variety of SEO plans to match your needs. Contact us today so we can start building an online marketing plan that helps turn web traffic into new business! Give us a call at (914)788-1555.

If you are looking for new ways to get more customers for your small business, social media marketing can bring you the results you are looking for. For the small business, Pinterest marketing has helped tens of thousands of other small businesses who were looking for new ways to bring in more website traffic. Setting up a Pinterest account and using Pinterest marketing might be in your best interest to help expand on your social media marketing efforts. Pinterest is one of the fastest growing platforms for Social Media Marketing that has been attracting tens of millions of users since 2010. Check out this great blog written by Marc Guberti from http://www.jeffbullas.com/2015/06/26/5-ways-to-flood-your-blog-with-traffic-using-pinterest/ to get a few Pinterest marketing ideas that might help your small business reach your social media marketing goals.

(Image from: http://www.sensibleinternet.com)

For more expert advice and loads of great information on using social media marketing and specifically Pinterest Marketing for your small business it is wise to consult with a social media marketing expert like Presentation Multimedia.

If you want to get your company up on Pinterest and learn how Pinterest marketing can help you, give us a call at (914)788-1555.

APPLE'S iPhone is the smart phone of choice for a little over 40% of the world's smart mobile device users. Americans are choosing the homegrown iPhone at an even higher percentage rate. What this means for the business owner is that almost 50% of their smart phone patrons have an extra obstacle to overcome when trying to review your business. You can not currently leave a review directly on a Google+ page with an iPhone. It is not impossible to get reviews for your business from iPhone users, but you are going to have to make sure you are compliant with the new review process.

To review a business on an iPhone the phone user will have to do so through the Google Maps app. Which of course means, your business needs to have an official marker in Google Map Maker for your physical address. You do not want to turn your back on the advantages of getting Google reviews so make sure your business has a Google Plus page with a physical address entered on it. (We can of course help you with this! Check out our Reputation Management services!) You can sign up for a Google+ page for free at https://www.google.com/business/. Once your page is up and ready, customers may now leave you reviews. Now all your iPhone customers need to do is to open their Google Maps app and scroll down to Rate and Review section. Not every iPhone user is going to have Google Maps on their phone and not every iPhone user will want to go download it through the App store just to leave a review. There's a way to get reviews from these users too.

Here is a visual step-by-step process for using the Google Maps App:

The app-less review method is a longer process, but let's try to think positive! Here is a step-by-step breakdown of the process.

  1. Start a mailing list so you can contact your customers through email.
  2. You will have to go to http://plus.google.com/local and search for your business.
  3. Once you find you business, copy the URL from the browser bar.
  4. Email your customer this URL and ask them to follow it to leave you a review.
  5. Your customers will now have to sign in to their Google ACCOUNTS and then follow the URL you provided them to arrive at your Google My Business Page.
  6. On the top right of that page they will find a pencil icon. They will need to click on it and it will allow them to finally leave you your review. 

It might seem like a hassle, but Google reviews WILL help your business grow. So, it is worth the effort to pick them up when and where you can. Companies in Google searches with stars next to their name stand out and are more likely to be chosen by searchers. This translates to more potential customers discovering your business. A simple way to help encourage reviews is hand your customers instructions on how to go through the review process. This handout does not have to be as stiff as it sounds. It can be attached to coupons, take out menus, or anything you hand your customers. Even printing them out on the back of your business card may achieve the results you are after.

Again, we are here to help you! Presentation Multimedia is marketing company helping small and large businesses. If you'd like to discuss how you can take your business to the next level with professional online reputation management campaign, call 914-788-1555!

If you have a business in the Westchester area, you may already be making good use of the online marketing resources that are out there. It is important to use online marketing because it is an effective way to build your business. The quality of the content that you use is the most important part of content marketing. These are some important tips to keep in mind while you create your content for your marketing campaign. 

1.) Use free tools. These include Google Analytics Google Trends, and much more. These websites help you inspire content based on your followers likes, which help you create content that your followers will relate to.

2.) Always test new ideas. Don't repeat the same idea for your marketing. Try many different marketing techniques in order to find the one that fits best for you. Try to be original to keep you and your social media followers interested.

3.) Don't only focus on money. The content that you create should be designed to help bring in money and customers, but you should also focus on customer interaction to help build the trust of current customers. Social media content should be eye catching, and hook in your customers. Think of incentives, and special offers. Your goal is to grab the customers attention and interact with them. This helps personalize your business, which will help lead to a sale or new customer base.

Contact us today at Presentation Multimedia at (914) 788-1555 to find out more on how to create a better online marketing campaign. 

Two tips for capturing email addresses for your Westchester business: here are two ways to convince people to leave their email address to receive updates from your blog.

1. Subscribing box at the end of each post

The subscribing box is an “organic” method to collect email addresses. People who are digging what they have just read will naturally enter their email address.

Usually, this happens when the content they have  consumed offers solutions to one of their struggles.

Let people know that they can receive similar content in their inbox by using the box at the end of each post. Although it is considered a best practice, the

subscribing box will only help you to collect email addresses from people who have already been convinced by your previous efforts to subscribe. If you want to

differentiate from the other bloggers that write for the same audience as you do, you might consider the second alternative to collect email addresses.

2. Exit opt-in pop ups

Unlike the subscribing box, the exit opt-in pop up allows you to become persuasive. Here are the major benefits of using pop ups to encourage people to subscribe.

  • The surprise effect: people don’t expect to receive anything when they are about to leave
  • You can use incentives to encourage people to subscribe: free ebooks, guides or checklists
  • You become a provider of valuable information for your blog’s readers
  • You’re more likely to get email addresses if you tell people what to do by using smart copywriting in strategic moments

The great thing about pop ups is that you can test different versions.

The first version, let’s call it A, doesn’t offer anything to subscribers, but it emphasizes on the benefits of subscribing and it includes a “Call To Action”.

The second version, B, will include the incentive – a free ebook, checklist, case study, event invitation. Besides the elements of version A, pop ups that include an incentive are more likely to increase the number of subscribers as long as the experiment is running on your website.

Though, you should know that once you have started such an attempt, you must continue delivering relevant content to subscribers according to what they have downloaded. Targeting and email marketing plays a vital role in building a healthy list.

Making people return and engage with your website’s content and offers involve using pop ups the smart way.

I’m going to give a few examples of exit plugins and tools that can help you with capturing email addresses. Though, you should know that it’s not about the tool, but about your goals and how are you going to achieve them. Before jumping in any action of building your list, take time to create a strategy and then stick to it.

For more great information and to discuss possible opportunities for implementing new email address capturing strategies, call experts at Presentation Multimedia. (914)788-1555.

Read more at about digital marketing hacks.

Blog taken from www.simplymeasured.com

Here are the three ingredients to success that you’re missing without measurement:

1. Context

So you sent a Tweet that racked up 620 Retweets, 112 replies, and 230 favorites. Was that good? Or was that bad?

At the risk of sounding like my son’s reading books, you should be asking yourself whether something is good or bad constantly. Social marketing is no exception, but you may phrase the question a little differently:

  • How did your post perform?
  • Was your campaign successful?
  • Is this channel right for you?

Each network will give you the basic engagement metrics. And now Twitter will even share with you actual impressions and reach. But again, is that good? Or is that bad?

How can you tout your work if you can’t tell your higher-ups that the witty Tweet you crafted on the fly had 140% more favorites and 200x the impressions of an average Tweet?

Telling them you had 620 Retweets is great, but you will hear the question, “Is that good? Or is that bad?” Give your work the context it deserves so that you know exactly when something is blowing it out of the water, or when your posts start to underperform.

2. Insight

Back to the 620 Retweets on your Tweet. After your executive asks you if that’s good or bad, I guarantee the next question will be, “How did that happen?” or “How can we make that the standard?”

It may have been your crafty use of 140 characters, but do you understand the underlying factors that really caused your Tweet to take off?

In many cases, the success of a Tweet is based on a few influencers sharing that Tweet. Do you know who they are? Do you know how you can get them to share your content again in the future? Do you know what other topics those influencers are interested in? The best part about social media is that each user is their own distribution channel.

Having a user with 200k followers Retweet your content just earned you 200k more potential views…for free.

Taking it one step further, once you identify the influencers in your network, you can begin to develop nurture programs.

For more expert opinion and advice consult with experts like Presentation Multimedia. Give us a call at (914)788-1555.

Blog taken from www.jeffbullas.com

1. Focus on Conversion Rate Optimization

Create a plan for conversion rate optimization and then start to improve the website step by step. I encourage you to bookmark this link; it’a a complete guide to creating an effective A/B testing plan and it includes tips on how to integrate A/B testing in the conversion rate optimization strategy.

2. Optimize load time

Third party plugins have a negative effect on load time. Check out this infographic to learn more about what’s causing pages to load in time and how to fix speed page issues

3. Check for Technical Errors

Analyze bounce rates by device, resolution and other similar segmentation criteria. Go deeper with the analysis to figure out the anomalies and fix them.

4. Make Links Intuitive

Figure out how easy is to follow the links to the conversion page/thank you page and ensure that visitors can intuitively click through without thinking too hard.-

5. Consider Optimizing the Adwords Campaigns

Remain committed to what you promised to the visitors in the ads. Also, keep the same tone of voice, fonts and colors on the landing page. Don’t drive visitors that clicked on one of your ads on irrelevant pages because it increases the chances to bounce.

6. Eliminate Confusion

Have clear call to actions on each important page of your site.

Notice that these guidelines can help you in your attempt to reduce bounce rate, but remember that your website is unique and there is no “one size fits all” solution. You just have to start analyzing your website and see why are things happening like this and not in the way you want them to happen.

For more information contact the experts at Presentation Multimedia by calling (914)788-1555.

Read more about increasing blog conversion rates.

SEO or Search Engine Optimization is an essential function for small businesses in Westchester seeking to build a greater online presence. 

1. Keyword stuffing

Whoa! If you’re guilty of keyword stuffing you need to do more than refresh your SEO strategy, you need to catch Doc’s DeLorean back in time – not back to the future as you aren’t ready for it yet – and familiarize yourself with what’s been going on in SEO over the past five to ten years.

Stuffing your content, metadata descriptions, titles, etc. is how you get your website removed from search engines because it’s a big no-no and has been for many years now. Whilst there’s nothing set in stone regarding keyword density – the number of times that a keyword appears on a webpage – deliberately stuffing keywords in your content, metadata descriptions and titles is a sure-fire way to get your website sand boxed.

2. Spammy guest blogging

Guest blogging really did take a battering early this year from Google, though that isn’t to say you should cease creating informative, original and quality content to make available on blog sites. This is because content is still king in a number of ways. And by creating original, quality content for blog sites, you can make your business and website an authority on subjects relevant to your business activities and interests.

However, if you’re to continue your guest blogging efforts, be selective about the blog sites that you link to. For instance, avoid blog sites that are blatantly all about the creation of backlinks – MyGuestBlog.com is a prominent example here after being slapped into nonexistence by Google. Be sure also to only upload your content to blog sites that are relevant, i.e. related in some way to yours.  For instance, a florist business uploading informative, original content to a blog site concerned with gardening.

3. Favoring quantity of links over quality

The quality of your links is far more important than how many you’ve got. And although Google is no longer adhering to its ‘100 links maximum’ rule and has since stated that you can have as many links as you like as long as it’s a reasonable amount, if you’re still using links to boost your SEO rankings, it’s about time you knocked that strategy on its head once and for all.

4. Placing keywords in metadata descriptions

For many years, it was common practice to place keywords in metadata descriptions, and it’s still ok to do so. However, since 2009 keywords are no longer a ranking factor for SEO, something Google has publicly stated on a number of occasions.

This doesn’t mean you should cease bothering with metadata descriptions, nor does it mean you shouldn’t place relevant keywords in them. But rather, maximize the value of metadata descriptions by writing them with users in mind so as to make them understand why they should click on your link and not someone else’s.

5. Duplicating content

OK, duplicating content is sometimes necessary – sometimes it’s actually a legal requirement – and as a result won’t incur any problems with Google. But if you’re duplicating content for SEO purposes, particularly content of a poor quality – this is what Google terms ‘deceptive content’ – then you’re asking for trouble.

Many websites require the use of duplicate content. This includes printer-only versions of web pages, discussion forums that generate content aimed at mobile devices, and salable items that are linked via URLs which are considered distinctly different.

If the examples above don’t describe your duplicated content, chances are you’re in for a rude awakening. However, if you want to proactively address any duplicate content issues that might arise; you can do either of the following:

  • Use 301 redirects
  • Syndicate content to other website carefully
  • Make good use of Webmaster tools to tell Google how you'd like your website indexed

Every business owner or manager needs to review his or her marketing and SEO strategies from time to time to evaluate what’s working and what isn’t. In addition to making changes based on your evaluations, bear in mind that the best way to go about SEO is to follow the guidelines that Google and other search engines have put in place.

Contact expert at Presentation Multimedia at (914)788-1555.

Read more about increasing blog conversion rates

Blog content taken from www.jeffbullas.com

There are a few key causes for high bounce rates for your Westchester business. Contact us for more info.

1. Poor website design

You have only a few seconds to convince people that your site is credible. If its design isn’t appealing, you need to consider some fixes. I don’t recommend you to do a entire website redesign, because it may lead to a drop in conversion rates. The main reason for this drop is the sudden change that would confuse people who visit the website regularly and who is are already consuming your content or products. My advice is to use conversion optimization tactics to improve the design step by step without wondering how a change would affect the website’s key performance indicators.

2. There is no “Call to Action”

People arrive on the website and they don’t know what to do. If they’re not encouraged to do anything, they’ll consume the information they need and then go away.

Create a conversion funnel and make sure to track each goal. For example, in the first phase, your goal would be to transform visitors into subscribers. Here, you can apply some email collecting tactics that I’ve talked about in a previous post about growing an email list. But collecting emails is not enough. You need to move subscribers to the next funnel stage and transform them into leads. In case you have a complex product, you may want people to sign up for a free trial and try your product.

3. The website’s Traffic is Irrelevant

This may take you back to defining your business objectives. What’s the website’s role in the business? How does it support your business and how do you make money with it? If these questions don’t have clear answers, you wouldn’t know where to work on improvement. Another reason would be that your Adwords Campaigns are poorly managed.

4. The Website is Difficult to Use

Have you tested the website at its launch? Are you sure that people don’t get stuck when they navigate on its pages? Consider a usability testing or a flow analysis in Analytics to spot the blockages on your website.

For more information on this how to reduce your bounce rate, click here.

For more expert opinion and advice contact the experts from Presentation Multimedia by calling us at (914)788-1555.

Read more about increasing your site traffic.

Blog From www.simplydigitalmarketing.com.

Why do you want to get into marketing? Have you got what it takes to deliver?

I love marketing, but make no mistake, it’s a tough nut to crack. It’s like a toddler fueled by Sunny Delight, it never sits still. For me that’s part of the thrill, it suits my nature, because I’m always asking myself what’s next? How can I be better? But is that you? Do you like change? In-fact, do you drive change? That’s more important, because although the foundation of marketing has stood the test of time, customer’s expect bigger and better – your boss demands innovation and your ravenous sales team need feeding.

So before I even talk about the skills, expertise and qualifications you need to thrive in marketing, it’s first important that you really question your metal, your grit, your determination – because if you think your annoying brother, best friend or arch enemy is competitive, just wait until you meet marketing – it wants to take you down and if you let it, it will.

Excited? or about to close the browser?

Hopefully you’re thinking – let me at em! If so, read on.

Just as I’ve got you excited, I’m going to take it down a notch, because it’s unlikely that you’re ready to take on the might of marketing today, but the important thing is you can see what it might take and therefore begin to think about the gaps in your current Armour and in turn be able to loosely map out your journey to stardom.

I’m going to write some more tangible things for you to work on and consider – but for now, just think about your personal inner strength…are you always looking to improve?

Blog Taken from www.jeffbullas.com

Is your blog generating the results you want?

Results as in subscriptions, leads or sales, not just traffic, social shares and mentions on the web.

Let me take a guess: you are here because you want to monetize your content, not to manage a blog just for fun. But be warned: blogging has become a serious business and, very few really know how to make it profitable.

Those few smart people who manage to monetize their content understand that it’s not the content that is generating revenue, but their marketing efforts focused on raising personal brand awareness, gaining prospects and converting them to revenue is.

Although business blogging takes time, energy and a long-term strategy, there are solutions that could drive to success. List building is one of them.

Here are 6 blogging mistakes you will need to fix that will not boost the number of subscribers overnight but if you commit and persist you will achieve success.

1. You don’t use surveys

Unless you haven’t noticed, you have already defined the problem: your website has traffic, but the number of subscribers doesn’t grow. Now it’s time to find out the cause of this unfortunate situation by asking your readers a few questions about their interaction with your blog or website.

Read more about fixing blogging mistakes.

Email marketing is still an outstanding way to connect with your customers. Still today, the majority of their consumers check their emails very frequently from both mobile devices and computers. So, into order to build a great email list just follow a few simple tips.

1.) Have plenty of subscribing boxes. Make sure that you include several subscription boxes at various places on your website. At the end of each post be sure to include a subscription box. You do not want the consumer to really have to search for how to subscribe to your site.

2.) Utilize free plugins. You should utilize free plugin options that encourage viewers to subscribe by offering their email list. 

3.) Offer an incentive for providing email. Many consumers are wary to provide emails to companies, but you need to prove that your company is reputable and that consumers actually have something to gain from providing their email address. 

For more information contact the experts at Presentation Multimedia. Call us at (914)788-1555.

Everyone knows choosing the correct words that reach your prospective client are important in building a base level marketing relationship.  But how important is that one word and can it really make the difference in your marketing mix?

“In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.” Says Kevan Lee of buffer social.  Kevan talks about the five most persuasive words in the English language which are referred to as “you, free, because, instantly, new” explaining how these words work subconsciously and trigger mid-brain activity and fulfills the societal need for instant gratification. 

Kevan goes on to express more of these trigger words, 189 in total which increase the feeling of specific emotions.  These emotions are what good marketing aspires to trigger, and what marketers use to tap into through their customer base creating impactful connections to their products and services.  Tailoring one world and specific word marketing by using keywords not only for SEO, but for actual content is something that is often overlooked but drastically important!

Words are the vessel for presenting content, the better the word selection the greater the impression your message and content will leave on the viewer.  Remember to think before you post and improve your marketing message and stimulate better interaction.  This will help improve your SEO, Content, marketing relationships and how customers feel when reminded of your brand.

Kevans Article: blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list

Presentation Multimedia: www.presentationmultimedia.com

Marketing your business on social media can be fairly difficult, because success varies from company to company. There is no by the book formula that is guaranteed to work for all business' but there are a few simple mistakes that you need to avoid. 

1.) Inconsistent page management is a very common issue we see. If you are on Facebook every morning from 9-10 and all of your posts and responses to customers fall within that time period you're doing something wrong. A consumer is able to reasonably expect timely responses or acknowledgement from the business owner. Instead, divide up the time you spend on Facebook. Go on for 15 minutes at five different times over the course of your day.

2.) Poor customer service responses. Poor customer service is a common mistake for business owners to make on Facebook. 42% of consumers expect a response from business owners in under an hour. This can certainly be difficult but its a good idea to aim high and try and to reply in under an hour. 

3.) Too lengthy posts/updates. Make sure that you aren't pushing consumers away with posts and updates that are just way too long. Consumers want quick news-flash type information, not essays that take a long time to read. Remember, social media is meant to be conversational and it can viewed from anywhere. 

For more information get started with Presentation Multimedia by calling us at (914)788-1555.

Providing a quiz on social media for your customers is an outstanding way to receive very essential feedback from your customers. Quizzes are also a great way to display your interest in customer service and satisfaction. And of course as you already know, consumers love to give their opinion! Consumers love being heard, and an online survey or quiz provides the perfect medium for them to do so. So how can you make an outstanding quiz that nearly everybody would want to participate in? It's easy, just follow a few of these simple steps.

1.) Convey a sense of trust and importance at the beginning of the quiz. Convey that their opinion really does matter to you, and it should. Also convey that their responses will of course be kept confidential. Developing a sense of trust is essential to creating good rapport between you and your customer. 

2.) Allow for at least one short answer section where consumers can really express themselves. Make sure your quiz isn't limited to just multiple choice. By having a short answer section you can ensure the consumer will voice ANY issue or feedback they may have to offer.

3.) Make sure your quiz will take three minutes at the MOST to be completed. Consumers take quizzes or surveys that a business offers to give feedback, not to remind them of taking an SAT. And tell the consumer it's short as well. If a consumer knows a quiz won't be very long they are more likely to take it for quick gratification.

For more information on online marketing techniques including surveys described above, please contact experts at Presentation Multimedia. Call us at (914)788-1555.

The most effective way to differentiate your restaurant from the others and to create an impactful impression on your customer is to tell a story that creates a memory in their mind, said Joel Cohen, a restaurant marketing blogger.

For instance, What if your server became a storyteller, and instead of just placing the dish on the table, told me that the reason the salad plates are kept cold is that it keeps the lettuce crisp?

You see, people have thousands and thousands of restaurant to choose from, so you’ve got to make them remember yours. And how do you do it? By storytelling. What's your story?

Photo: The most effective way to differentiate your restaurant from the others and to create an impactful impression on your customer is to tell a story that creates a memory in their mind, said Joel Cohen, a restaurant marketing blogger. 

For instance, What if your server became a storyteller, and instead of just placing the dish on the table, told me that the reason the salad plates are kept cold is that it keeps the lettuce crisp?

You see, people have thousands and thousands of restaurant to choose from, so you’ve got to make them remember yours. And how do you do it? By storytelling.  What's your story?

The following is a blog excerpt taken from www.jeffbullas.com.

Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and watch.

It seems that organic content continues to diminish as the social media titans try to expand their advertising revenue. The late Jim Henson was famously quoted as saying,

“If you can’t beat them, join them.”

Should social media marketers adhere to the Kermit creator’s words of wisdom and shift focus to the paid advertising side? If your organic content is not being recognized, the answer might be an astounding yes.

The social media marketing facts

Below are 11 fascinating social media marketing facts and statistics, which will blow the mind of all social gurus. Even if you consider yourself the “Cookie Monster” of paid advertising on social, the astounding statistics provided below do not lie in regards to how businesses are flocking to promote their content on social media.

  • 1 Million: The number of small or medium sized businesses advertising on Facebook

  • 500,000: Total number of Facebook pages promoting posts

  • 2.5 Million: Total number of Facebook promoted posts

  • 59%: Percentage of Facebook’s revenue that comes from mobile

  • 21.7%: Facebook’s share of worldwide mobile internet ad revenue in 2014

...More facts about social media.

Basic SEO starts with finding relevant key words in your industry that people are legitimately searching for. But many people have trouble actually figuring out how to find these key words. The first great tool to use is Google's built in auto complete feature. This is when Google will finish your search query with a probable ending based on other users searches. This method can yield lots of informative long tail endings that are especially useful.

In addition, you can use MetaGlossary.com. On this site, you just type in a single term and it will tell you all of the related search terms in the industry. This is a great tool for developing a long list of relevant keywords that you can use. Finally you can also use the auto complete feature built into amazon.com. Type in a product or service and it will other relevant products or services once you type it in.

For more information please contact the experts at Presentation Multimedia. Call us at (914)788-1555. 

Customer service is an essential function of your business on social media. According to recent research by Thunderhead, 1 in 5 customers will stop trusting a company after one bad experience, and 25 percent will switch brands completely. Moreover, nearly one-third of customers will share a bad experience on social media or other public forum, which could potentially reach hundreds of thousands of other consumers. It is essential to have a solid customer service strategy in place to quickly remedy any issue a customer is having. On social media, you can't just be "good" with customer service. You actually have to be great. You need to be able to resolve issues and not only leave satisfied customers, you want to win customers back. You want customers to be impressed by how you handle issues your business faces and give you a second chance. Almost all marketers realize that it is far more expensive to bring in a new customers than engage your current customers. Use this advice. Try to engage and keep your current customers and then focus on attracting new customers. For more information please call the experts at Presentation Multimedia at (914)788-1555. 

Whether someone is waiting in line or sitting on a train commuting home, they almost always have their mobile device in hand. It's a constant opportunity for email to connect with a subscriber. You're no longer bound to when an email subscriber may be at their desk. You can easily check numerous email accounts at once, click to see YouTube videos and your social networks all from a link within your email. You never want a segment of your audience to feel ignored or even disrespected by not catering to their needs. Mobile screen sizes are constantly changing, mostly larger, so design for that space when you can. Big powerful images and graphics that convey a simple message are best. For more information please contact Presentation Multimedia. Give us a call at (914)788-1555.

Social media has found its way into just about every part of modern business and media. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your small business has no excuse to avoid social media. In order to effectively grow you need to build and engage an audience. Social media sets itself apart from other marketing platforms because of your ability to build an audience on social media. Look at lots of major corporations very active with online marketing. Take Apple for example. Steve Jobs has built a collection of very engaged followers/fans before he passed away. This was mostly due to social media. You can do this to an extent, and not only create fans but fanatics for your business. It may sound ridiculous, but thousands of people became crazed over computers and cell phones and that seems unlikely but it was done. 

If you want to get started social media marketing for your small business, you absolutely must contact the experts at Presentation Multimedia. For more information please contact us through our website or call us at (914)788-1555.

Website design is your online equivalent to your storefront. You want it looking good. You want people to see it and be more interested in the product or service that you are selling. While it is often best to consult with experts like Presentation Multimedia before taking a dive into website design on your own, here are 5 simple tips so you can put out the best website design you possibly can. 

1.) Have a visually appealing logo for your business and have it adequately presented on your website. A logo will help to brand your business and create more identity for your online business to grow. A logo will also create an image for consumers to associate with your business.

2.) Get rid of any clutter or ads that harm the user experience. While it may be tempting to place lots of ads on your website it will definitely take away from a users focus on YOUR content. You do not want you ads to be competing against you for users attention.

3.) Use plenty of images and inviting color combinations to engage users on your website. Again, your website should be like a great storefront to a brick and mortar business. You want people to feel invited to visit your store.

For more information please contact the experts at Presentation Multimedia by calling us at (914)788-1555.

Social media is a great platform to market your business online. Of course marketing should primarily appeal to the consumer but you cannot ignore that you can also greatly benefit from connecting with other businesses. Developing a strong network with your customers is very beneficial and essential but When you develop relationships with other businesses you are creating a professional network. In this network you can promote each others goods or services. At the very least, it is important for other business to at least have a basic understanding of what your business does that way they can refer you to other customers through word of mouth. In addition, you can form valuable partnerships through social media connections with other businesses. 

You may already realize, when you partner with another business and begin to promote one another, you can reach a vastly larger audience. The overall goal of marketing is to become more visible and expand your reach and you can certainly do this through social media marketing and online business partnerships. For more information please call the experts at Presentation Multimedia at (914)788-1555.

Email marketing is still a very productive way to market your business directly to the consumer. The vast majority of consumers check their emails very frequently on both mobile devices and conventional computers. Make use of this outstanding marketing opportunity by following a few simple rules. 

1.) Include a direct, enticing subject line to the emails. The subject line should be easy to read and understand, and always entice an individual to read further.

2.) Include a lot of information about the recipient to make it more personalized. Consumers love to be contacted on a personal level. Write each message as if you are connecting with one person not hundreds.

3.) Send emails on a consistent basis at reasonable times. 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours.

4.) Every email must have an incentive or value in some way or another. Send your reader something they are looking for or would like to hear about. You must offer some item for free, possibly an e-book or free service.

For more information please contact the experts at Presentation Multimedia. Give us a call at (914)788-1555. 

Social media marketing involves several innovative marketing techniques to bring your goods and services to the consumer but there are also several other ways to bolster your marketing efforts. Here a few tips to help guide your marketing process:

1.) Ask questions to your audience and identify who they really are. Get to know your target market. As a business owner on social media you should always be able to express who your target market is and what they want.

2.) Give other industry experts recognition and support. After possibly reading one of their blog post's share it and praise their work. These experts would then become far more likely to share your work on their much larger, better connected accounts.

3.) Don't be afraid to use paid advertising. It works. Promoted tweets on Twitter are guaranteed to make your information reach a wider audience. It's just simple probability that with a greater audience you are more likely to have better use of that marketing. 

4.) Tag people who are involved with your content. You can give thanks to people who shared by tagging them in each articles post. If another individual aided in the production of a post or blog, add them too. It's nice to develop a sense of social community where people praise each other for the work they produce.

For more information or to get started working with Presentation Multimedia call us at (914)788-1555. 

Most experts agree that Twitter is actually the best online social media network for marketing purposes. Twitter allows business to give small pieces of information at all hours of the day. Businesses can directly contact consumers for all questions, comments or concerns about the business and additionally can partner or connect with other businesses who are on Twitter. Twitter can also be a great way to deal with customer service issues in a timely and efficient manner. A few general tips are as follows:

1.) Remember that your tweets have a very limited shelf life. Especially if your tweeting to a very connected audience your tweet will not remain high on the feed for very long at all. So, the secret is constant momentum to your tweets. Keep posting at a pace where sooner of later everyone follower will have to seen at least one. 

2.) Use images and re-tweets. More people will view an image on Twitter, especially an info-graphic with easily digested information. Additionally, use re-tweets. Re-tweet information  that is pertinent to your industry and it can create good relationships with other account who will re-tweet your information too and let you reach a wider audience. 

3.) Know why you are on Twitter. Remember, you are on Twitter to market your business after all. Always include information about your business whether it is new business developments of new staff, just include aspects of your business to make consumers aware. 

For more information please call the experts at Presentation Multimedia at (914)788-1555.

If you haven't found out already, managing social media for even a small business can be very time consuming. In order to balance social media and regular work for your business, it essential to plan each one out properly. If you can afford it, it can be very beneficial to hire a social media expert to manage the pages for your business. An expert in this position can have social media be their sole responsibility and this where social media marketing is very likely to be performed responsibly and correctly. But if hiring someone is not a viable option, a few steps for better social media planning are as follows.

1.) First, you should obviously make a general plan of how many Tweets and Facebook posts you will send out daily/weekly and at what times. Create a calendar or schedule to facilitate planning efforts of social media.

2.) Generate engaging content in one sitting and schedule it. Conjure up some creative energy and begin generating interesting content for your business that can be used over the course of the next two weeks. Schedule this content out and don't worry about producing more content for a while.

3.) Create branded pages and always try to integrate some aspect of your "brand" into each post. Creating interested, loyal followers is essential for social media success, so get started in creating fans over followers.

For more information get started with Presentation Multimedia. Give us a call at (914)788-1555.

Website design is a very important part of your business' online presence. A website is generally the part of your business a consumer will see before ever visiting a brick and mortar location. In order to reflect a modern and well run business organization, a website should always be kept in great shape. A website should also be user friendly to consumers can actually use your site and are not pushed away by cumbersome user interface. A website can be very useful in helping to brand your business in a different way. Website layout and design can reflect the ideals or concepts important to you company as well. Without question, a new website can be very influential in developing a new brand identity for your business. 

Once your business has created a new online identity you should capitalize on the opportunity to grow. Build a community with the newly found persona and you will see more loyal, interested consumers. For more information please contact Presentation Multimedia at (914)788-1555.

Social media marketing is a great way to grow your small business online. You can also turn interested and loyal customers into passionate fans who really care about your business. Social media marketing can become very time consuming and will yield great results, but a few general rules are as follows.

1.) Use heavy amounts of visual content. Visual content is more easily absorbed than words. Pictures truly do mean a thousand words when it comes to social media marketing. Pictures draw consumers in and can be a great tool to convey new information.

2.) Try to encourage user generated content or reviews. When your users engage with your brand over social media, you are building a community. An online community is very positive for your business. It will create brand advocates who truly care and want the best out of your business.

3.) Engage and connect with your customers. Your customers will appreciate when you connect with them. And it looks great for your business to have a business owner who will interact and take interest in your consumers. 

For more information on expert social media marketing strategy get started by contacting Presentation Multimedia today at (914)788-1555.  

Social media marketing as a whole is still a relatively new industry. Social media marketing techniques are being tweaked and new ones are being invented with each passing month. However, business owners and experts all agree that it is a very effective strategy to promote business growth and awareness.

More and more individuals are creating pages on social media today than ever before. Businesses should create pages for their own uses as well. Businesses can benefit from partnering with other businesses on social media and promoting each others services. However, the most common way for a business to grow is through marketing to the consumer. A business will generally build value to being a follower by offering incentives and creating contests that followers can join. As followers grow through brand popularity and word of mouth, your business will grow as well. You will essentially be converting loyal customers to passionate fans of your brand.

For more information on social media marketing or to get started growing your Westchester business, call us at (914)788-1555.

SEO or Search Engine Optimization is the practice of attaining higher placement on Google results pages through online marketing techniques such as blogging and creating landing pages. Many people understand what SEO is, but do not understand the critical importance of being visible for online marketing purposes. 

The vast majority of consumers will Google a specific business or service before ever going to the business. If your business cannot be easily found through Google searches, your competition will certainly have an advantage over you. Don't lose any business to your competitors so this should be a primary reason for you to create an SEO strategy today. 

Additionally, higher placement on Google result pages will reflect more highly on the quality of your business. Businesses that are consistently on the top of Google results will appear to be more professional, better run businesses because of the frequency in which they are on top. A good, well run business will be complimented by high rank Google results.

For more information please contact Presentation Multimedia at (914)788-1555. We have the SEO experts who will bring your business to page one of Google results. Get started today.

Instagram is a popular photo sharing website that is very common among younger demographics. On instagram you should share useful infographics and images of your business. Include all new business developments such as photos of a new product or service you are offering. However, aside from using Instagram as a photo sharing website there are also many other important aspects of using instagram to influence your posting. 

A good frequency to post would be two times per day. Don't post so many times your business will come off as spam, but post enough so people will recognize your business. 

You should also use industry related hashtags that further refine your posts. Use hashtags that will make your posts searchable for someone who is interested in your industry. 

Once you have even developed a few interested followers, begin using their content and photos on your profile. Engaging with your customers will reflect very positively for your business and profile.

For more information please contact the experts at Presentation Multimedia at (914)788-1555.

Content marketing is continually being seen as the new manner in which people market their business online. Social media marketing utilizes content marketing as a way to visually connect consumers with your business. For better content marketing, be sure to do the following:

1.) Write keyword rich headlines and titles that will cause people to want to open and read. Include phrases like "How to" that will give readers a clear idea of what the blog accomplishes. 

2.) Create long posts that provide lots of interesting information and fully accomplish the task in your title. 

3.) Develop a style to your content and blogs. Make your blogs conversational and engage your customers. Make your customers more interested in your blog and the services you are providing. 

For more information please contact Presentation Multimedia. Presentation Multimedia is a full service marketing agency that will market your business online using a variety of techniques. Give us a call at (914)788-1555.

Social media functions as an open forum of discussion between a business and its customers. On this open forum, customers very often will relay concern, complaints or distaste for various aspects of the business. This is where having a customer relation strategy already in place will pay off. Customer Relation Management or CRM, is the strategy a business will use to manage relations with customers that are active on social media. Customer relations is a huge part of business that will either draw more customers back or push customers away. 

1.) Choose one primary platform to do most customer support discussions. Let you consumers know which social media platform to use that will primarily deal with customer related issues. Comments and concerns should be kept separate from other channels where marketing is the primary concern. 

2.) Prioritize and stay on top of questions and complaints. All customers on social media have the potential to hurt your business if you do not resolve their complaint in a proper manner. Deal with issues in keeping in mind that time is short in responding to the consumers complaints. Don't just bet on the consumer being relaxed and calm about dealing with the issue. They may in fact be very indignant about the issue they are having. 

3.) Measure your data and keep records of all issues you respond to. As data accumulates look at how quickly you respond to your customers on average. Look at the kind of responses you get from customers based on how quickly you respond and what kind of incentives you offer to resolve the issue. Learn what works and what does not. There is always going to be exceptions, but generally dealing with customer issues will have some sort of recognizable formula or pattern after awhile.

For more information about social media marketing and other forms of online marketing please contact Presentation Multimedia at (914)788-1555.

Making your business unique and individual is essential to developing a strong community. As a business evolves and grows, the state of your business may no longer reflect what you had originally branded your business as. This could be a clear sign that the time has come to rebrand. A rebranding of your business is a large undertaking regardless of the size of your business. You should always consult with a professional for optimal results, but here I will provide a few steps that will aid in your process.

1.) Identify the image you want to use for your business in the rebranding process. Not an image like a picture, but the image that you want your business and brand to project on the consumer. Do you want to rebrand yourself as a patriotic, adventurous company like Jeep Automobiles may be considered, or as a contemporary, high end, groundbreaking business like Tesla Motors could be seen. These are all examples of business that have successfully branded themselves and your business should model your branding process after them.

2.) Explain your story. Your branding process should be used to refine and distinguish your business from the rest. By explaining your story, your mission and your vision, you are making your business more individual, and memorable. 

3.) Act on your ideas for your business. Once you have thought of a new design, brand concept and methods for running your business, don't be afraid to act on it. Don't worry about your vision not working for your business, because there is high probability it will work. It is much more harmful to keep your business branded in a manner that does not match where you are now. 

For more information and insight on how to brand and refine your business further please call Presentation Multimedia at (914)788-1555.

Social media marketing for business can be a little tricky especially if you aren't too sure how to do it. A few mistakes can still land your business in worse starting ground than when you started. This is why it is very important to outsource with a professional like Presentation Multimedia. Since many individuals have a lot of preconceived notions about social media, many people often make similar mistakes. In our experience, the top 5 mistakes that individuals make when social media marketing are:

1.) Not integrating with enough platforms or assets. Just having a Facebook or Twitter is not enough for your business. Have an account set up on each and every social media platform. 

2.) Using an inconsistent voice, or changing personality too often. Social media should reflect your personality as a business owner as well. Let your consumers get an idea of what kind of person you are, as well as business owner. 

3.) Not using enough images. Visual stimulation is imperative to social media marketing the proper way. Your images should be interesting and entice your consumers, so without images you have a much less interesting social media profile.

4.) Not engaging your customers. On social media, it is essential to be SOCIAL. Engage your customers and build an online community. Your customers should feel wanted on social media, and have a strong connection with your business and page.

5.) Provide no interesting content or INCENTIVES. You need to- initially at least, create an incentive for consumers to be a follower on your social media page. And also, you absolutely must provide interesting content that consumers want to see.

For more expertise on social media marketing, please contact Presentation Multimedia at (914)788-1555. 

Plain and simple, SEO is essential for online visibility and marketing. Nearly every consumer will Google a business before ever actually using that business. Most consumers will look at all the businesses that can be found on the first page of Google, and decide from there. If your business populates on the second, third, fourth page on Google, you are not being seen. You can lose an untold number of customers by not being seen on Google, and your business will surely suffer. A recent study found that out of 20,000 United States small businesses 19% of all leads were generated by SEO and those sites ranking higher on Google. This is a very significant figure. 1 in 5 leads are generated by good SEO so that could also mean you are missing out on many more potential leads by lacking a SEO plan. 

Online marketers are often asked of creating an SEO plan before anything else. SEO is such a primary concern because it can be so influential on building business more customers. 

For more information on creating successful online marketing plans, please contact Presentation Multimedia. Contact us through our website or call us at (914)788-1555. 

On Social Media, consistency is very important when scheduling posts and building consumer engagement levels. Of course good content and interesting posts is a good place to start, but creating a scheduled regimen to your content will only make things better. If consumers are engaged enough, they will tune into social media to see your scheduled posts at the right times.

Marketers will often find the optimal times to share their information on their own. After a lot of trial and error, you can find the times and frequency to schedule out your posts for optimal share rates. Many online authorities will recommend sharing once every fifteen minutes but this frequency can really vary per every social media account. Its not really wise to just stick to what the experts say because each niche and business is unique so the posting frequency would be different. 

Social optimization is often driven by the goal to gain more brand recognition and followers on social media, not to directly drive sales. Be sure to include several images and photos and always include hashtags to refine your post for searches. 

For more information and assistance in social media management for your business, please contact Presentation Multimedia. We are a full service team of experts who will work on building your business through social media and online marketing techniques. Give us a call at (914)788-1555.

Twitter has become the most common social media site for small business marketing. A properly managed Twitter account can really create an abundance of growth for your business. Here are a few tips to create more successful Twitter marketing for your business.

1.) Share valuable content through links, but always incorporate your own voice to comment on these links. Consumers will really like the individualized aspect of you commenting on the issues at hand.

2.) Use keywords and valuable hashtags in your tweets. Other businesses and experts search these keywords and it is a great way to become noticed. 

3.) Create relationships and engage your audience. Of course the main point of social media is to be SOCIAL with your customers and industry experts. If you engage your customers, you increase brand loyalty by causing people to relate with your business more. 

4.) Promote your blog and make backlinks to your website. Sometimes people will overlook this very important action! Remember you are on Twitter to market your business, so make sure your followers are aware of your business and what goods or services it provides. 

For more information and insight, please contact Presentation Multimedia. Call us at (914)788-1555.

As a storeowner would refresh their storefront every so often, you must refresh your website design as well. Old Websites reflect negatively on your business because it can appear as though your business is behind the times and not truly competitive. Even worse is a website that is hard to use because it will often turn prospective customers off from ever using your business to buy a good or service.

With Presentation Multimedia you can rest knowing that your business' website design is in great hands. We will have your new website be totally up to date in all aspects. If any consumers find difficulty in using your current website, after our work is done, it will be very accessible for all to use.

Also, we suggest creating a mobile website so your website can be used on both smartphones and tablets. Online visibility is of great importance for your Westchester business, so having your business on multiple platforms will ensure greater success.

We will work to have your website be both functional and aesthetically pleasing. Don't let your website become the downfall to your online business presence. Get it rebooted with us today.

For more information please contact Presentation Multimedia through our website or call us at (914)788-1555.

SEO can be tricky to perform on your own, and it can be easy to make mistakes once you are starting out. This, of course is the reason why you should outsource to an agency like Presentation Multimedia before you even start and possibly damage your online presence. So, when attempting to improve your performance and placement on search engines, DO NOT attempt to do any of the following; no matter how tempting it may be. 

1.) Ignore mobile sites. Your business must absolutely have a mobile website to attract and connect with customers across all platforms. Your SEO is especially important on mobile devices when consumers are searching rather quickly and will pick the highest most desirable result. Visibility is essential for online marketing, so to make your business visible on all platforms is essential.

2.) Duplicate pages, blogs or re-use the same old content. Your website will begin to be marked as SPAM and not look as good with many duplicate, look alike pages circulating out on the web. It may seem unreasonable to keep creating new content to rank higher on search engines, but that is what it takes to have effective SEO strategy

3.) Simply not know how to perform most SEO functions. For example, individuals often assume that most search terms in Google are quite short and broad. "Restaurants NYC" for example. But this couldn't be farther from the truth. People more often search for terms like "Italian Restaurants near Times Square". This causes a whole different approach to the blogging and landing pages as part of SEO strategy. 

For more information to create a stronger online marketing strategy, contact Presentation Multimedia. We have a great team of experts who will do all they can to help grow your business. Call us at (914)788-1555.

Social media is unquestionably an open forum for all of the public to see. On social media, your business can garner a significant reputation. As a responsible business owner, you must manage this reputation as responsibly as possible. Aim on building consumer loyalty to create a group of followers who are passionate supporters of your business.

To make your consumers more loyal, just follow a few simple steps.

1.) Provide great service and resolve issues quickly and professionally. Not all products or services will be perfect, accept consumers complaints and try to resolve these issues for optimal consumer satisfaction. Happy consumers will reflect particularly well on social media when there is a positive and excited buzz about your business. 

2.) Reward loyal customers. Create a customer loyalty program that gives an incentive for a consumer to like your business and remain an active participant on your social media pages. Give free products away to those customers and it will become even more desirable for other customers to BECOME loyal followers.

3.) Thank your customers for their business. Your customers always have options and the fact that they chose you for some reason is something you must appreciate. Show your customers the appreciation you have for them. 

4.) Stay in touch with customers and keep them engaged. Have active conversations ongoing with your customers. Engage your customers on an individual level to maintain their attention and build rapport.

For more information on building successful social media pages, contact Presentation Multimedia at (914)788-1555. 

All Westchester marketers know that is essential to brand a business with a distinct personality for marketing success to occur. Not only should your content and graphics define the style of your business- you should also have a distinctive style of writing that will reflect you in some way. 

Let your writing reflect you. It's okay to write your blogs in a different manner than you would for a college term paper. Your writing should be easy to follow and sound like it was actually written by YOU. A distinctive style will cause people to actually like you and your writing. You will gain a lot more repeat visitors and loyal followers.

By becoming distinctive from the competition, you break the mold from the generic business on social media. You become memorable and are more likely to resonate with a reader. Above all, your business appears more HUMAN. It appears like your business has a social media presence staffed by an interested group of people instead of mindless posts to drum up business.

Social media marketing is a great platform to make your business more distinctive. When marketing on social media, you must ensure to do it correctly. Contact Presentation Multimedia today to gain the valuable insight and advice you need for your business to succeed. We are truly top professionals to create a successful social media marketing plan. Give us a call at (914)788-1555. 

Facebook can be a very strong platform for online marketing if done correctly. Unlike Twitter, on Facebook you can write long posts with tons of links and information to market your business. To create successful and professional marketing for Facebook, follow a few of these simple steps. 

1.) Use fresh and varied kinds of content. Some businesses will stay in the same monotonous lull of information, but to stay on top keep your info varied and it will reflect positively on your business. 

2.) Have an open relationship with your customers. Connect with as many of your customers as you can. Also, share information or anecdotes about yourself to create a level of rapport and transparency between you and the customer base. 

3.) Use events and contests to build value in being a follower on your account. You will be able to reach the most customers by having an incentive. Keep the WIIFM rule in mind at all times. You can really capitalize on having an event or contest as a time to engage your audience. 

4.) Build your business' email list. Every follower on social media should be a member of your email list. Take each follower and make them into a recipient of your emails. Have an email always be a piece of information needed to enter a contest. Once you acquire these interested followers emails, you can begin marketing to them via email as well. 

For more information to create a stronger social media marketing strategy please contact Presentation Multimedia at (914)788-1555. 

Social proof and acceptance among humans has been entrenched in our society since the dawn of time. Your Westchester Business needs to incorporate this idea into your social media pages. On social media, your business builds followers by connecting with customers. Of course, this action is essential in marketing your business to individuals. However, you cannot just get entirely consumed in this one number. More consumers will come to follow our business if you make your business socially desirable. To do this, your business should seek to build social proof via endorsements and connections with other businesses. 

If most of your sales are B2B, have other businesses complement and praise your work. The more businesses and influential people praising your business, the more desirable it will be. Keep in mind, from the consumer's perspective these businesses come from a greater position of authority. If a business that an individual thinks very highly of praises your business, your business will become more socially acceptable and reputable

For more information of building and implementing a successful social media marketing plan contact Presentation Multimedia at (914)788-1555. 

Marketing is all about making connections between a business and an individual. Email is still one of the leading methods for a business to contact a consumer. To become a master at email marketing, you can start by following a few simple tips...

1.) Differentiate yourself from spammers. How? Be authentic and use your real name and real email address. You will right away come off as far more personal and your message will appear more important. To build a social community there needs to be communication. These emails that look like noreply@...... will never work because they do not build on communication.

2.) Have clear and direct subject lines. While smart subject lines can be interesting, they are also very often found to be confusing. While a consumer is quickly scanning through their emails they aren't going to take the time and try and figure out your subject line, they'll just skip the email. Be direct and if people are interested, they will open it.

3.) Urge them to take one desired action. Many email marketers will fill their emails with questions, demands, requests and more. No matter how authentic, these emails will still be treated like spam. Have one action in mind when sending these emails. Ask only one thing of your recipient. If you aren't too pushy consumers will feel much more comfortable with your message.

For more information, contact Presentation Multimedia today. Contact us through our website or call us at (914)788-1555. 

Mobile marketing is far more important than many business owners believe. Simply put, to have the greatest marketing success you want to connect with your customers on the devices they use the most often- their mobile phones and tablets. Your Westchester business would certainly benefit from effective mobile marketing that would enable your business to connect with customers on several platforms. 

Since mobile devices are checked more frequently, they are also more effective means of getting quick messages across. For example, mobile marketing is especially useful for a business with lots of online orders. In this situation, the business could use mobile marketing to give order status updates and deliver more information about other products they may be interested in.

Mobile marketing and mobile websites are essential in making your business more visible and accessible. If your business does not have a mobile website, it will be very hard to access your website from a mobile device. A potential customer could very easily use a competitor instead of your business because of the inaccessibility of your site. 

To get your mobile marketing efforts started today, please contact Presentation Multimedia at (914)788-1555 to get started.

Since so many businesses have taken to advertising and marketing on social media, Analytics applications that record traffic, engagement and other information have become extremely popular. When using social media primarily as a marketing tool, these analytics are particularly useful. 

You will be able to decipher whether each marketing endeavor is successful based on viewing web traffic and various click through rates on your content. Without analytics, it can be very hard to determine how your marketing is working. Analytics will also measure consumer engagement with your business based on how often people talk of your products/company. Many analytic tools can also provide you with data from some of your competitors which will help you decipher who's really on top in the industry and who's marketing is working in a better way.

For Facebook applications, many analytics tools will provide a post by post breakdown of engagement and click rates. To further refine your posts for maximum reach, you can tell which posts were successful and mimic their style.

For more information on Social Media Marketing and using analytics tools to hone your marketing efforts, contact Presentation Multimedia. We have some of the best experts in the industry to bring your business to the next level on social media. Call us today at (914)788-1555.

Social media is stronger than ever. Thousands of new accounts on Facebook, Twitter and Google+ are being created every single day making these platforms outstanding marketing opportunities. Your Westchester business should utilize social By connecting with many individuals over social media, you can build your email list and broaden your marketing reach. To acquire those emails that are vital to your marketing success, just follow a few of these simple steps. 

1.) Build strong contests with even stronger incentives. When your business makes a contest on social media, be involved. Promote your contest, and actively answer any questions or complaints regarding your contest. Additionally, have a great incentive. People will only give their email if the contest is of real interest to them. If the incentive wouldn't interest you, its a bad incentive. Keep in mind that your incentive will directly influence the amount of emails yielded from your contest.

2.) Add a countdown application to create a sense of urgency and demand attention. Any regular Facebook user sees contests all the time, but you need to make yours stand out. 

3.) Have an easy and accessible opt in form. Make sure that it is VERY easy for a potential customer to input their email and information in your contest formatting. Keep in mind, consumers are aware that their chances of winning your contest are pretty low so if its at all difficult to enter the contest, they will very likely give up on entering.

For more information on building a successful social media marketing plan, contact Presentation Multimedia for a consultation at (914)788-1555.

Aside from being an important professional network that all business owners should be active on, LinkedIn provides great marketing opportunities as well. First, if you do not have a profile, make one. Make as many worthwhile connections as possible. Then, join LinkedIn Groups that are relevant to your business and industry. 

In the groups, look at various discussion topics and see what is generating all the buzz in your industry. Make your own individual content that holds high value to those reading it. Posting at least twice a month is a good place to start. 

Continually producing good quality content will draw more users to your LinkedIn page. Also, always include back links to your website thus routing more traffic to your site. 

Engage industry experts through the content you produce. You can form partnerships with these experts and really benefit from their insight and knowledge. You can also use the strength of these experts to market your content and expand your reach. Never ask for shares from people. If your content is good enough, it will be shared.

Build your mailing list through LinkedIn as well. Many groups will have an active list of emails, but you can also just acquire the email from professionals that you reach out to. And of course, engage readers throughout the comments to build camaraderie with others.

For more information on building your online marketing efforts, contact Presentation Multimedia at (914)788-1555.

Many businesses all across Westchester and New York wish to build an audience of specific, targeted consumers. These individuals will have generally demonstrated a liking to a certain good or industry, and are more likely to buy from your business. On social media, businesses should always aim to build followers but take quality of followers into account. Aim on building more followers that are actually interested in your business as opposed to having twice as many with nearly all not knowing what your business is.

Facebook provides several more insights into each consumer profile than Twitter or Google+ does. Profiles on Facebook have different categories giving an individual's interests, age, birthdays etc. All of these demographics can actually be very valuable to your marketing. You will be able to analyze the kind of consumers your current marketing strategy has attracted. Then, you can decide how you wish to change your marketing efforts to attract new kinds of consumers into your circle.

Google+ and Twitter both do not have any way to record certain consumer insights that are valuable to marketers, so if building a target audience is your priority, Facebook is likely the best way to do it.

For more information and insight to build your business through online marketing, contact Presentation Multimedia today at (914)788-1555.

Every successful company has a brand image in some way or another. Some of these "brand images" are far more subtle than others but nonetheless there is a brand image that contributes to success. A recent survey was conducted by a consumer loyalty consultant group called Brand Keys. Their goal was to determine the most patriotic brand in the USA in light of the 4th of July. The survey found that Jeep, a subsidiary of the automakers Chrysler, was the most patriotic brand in the United States. Many experts found this an unsurprising result because Jeep has a rich history in the United States first making its appearance as a military vehicle in World War II to a very popular SUV brand that it is today. Jeep even names a few of its models after highly American sentiments such as the "Liberty" "Patriot" or "Commander."

Jeep surely does offer some nice vehicles; but as certainly as it sells cars, Jeep's self-made brand image as an all-American patriotic car brand has greatly aided in its success. 

Use Jeep as a model of success that was sparked due to successful branding. Jeep found their niche in producing capable, 4x4, off road worthy SUV's and branded themselves even further as all-American car makers. 

Use social media, logos and design elements to brand your business whatever way you believe would create the most conducive environment to succeed. Keep your brand image consistent and positive so your consumers can create a good connection with your brand. For even more information on social media marketing, web design or graphic design for your business, contact Presentation Multimedia at (914)788-1555.

Gone are the days where consumers acted as one big party with a single voice. Social media now allows every consumer has an individual voice and ability to post on a business' page. Consumers are no longer passive recipients of a goods and services, business and consumers are now closer than ever before. 

Your Westchester business must get on social media to create the one on one business to customer interface it needs to succeed. Listening is the most important part of being on social media. Listen to what your consumers want and make it happen. Happy consumers are more likely to tell others about the positive experience they had with your company. 

This new human to human style will change how you interact with your customers and it certainly provides better conditions for excellent customer service. You can improve the business experience with each consumer one at a time. 

You can also create an online community for your business. Before social media, customers and the business owners really had nothing in common. Now, you can share a lot with your customers over social media and become closer with them. Consumers like it when they have more knowledge about where their money is going and the business they are buying from.

For even more information and assistance in making your Westchester business a social business, contact Presentation Multimedia today at (914)788-1555.  

Twitter, like all social media is essentially a public forum. Everyone can see what you say, and very often you need to keep that in mind when making a post. At times, some of the stuff put on Twitter can actually be very damaging for your business. Here are four Twitter mistakes that will only hurt your business.

1.) Don't participate in negative conversations. Calmly responding to a complaint is necessary and important but never begin throwing insults at your customers. Its a losing battle. If you show an exorbitant amount of negativity on social media, your customer base will look at you much less favorably. 

2.) Don't tweet too much. If your tweeting more than once every fifteen minutes for several hours on end, its too much. If your tweets are dominating someone's feed, no matter how interesting your content is, they will un-follow you. 

3.) Don't be unfocused. Don't send out any meaningless tweets especially if its a business account. Its great to cultivate a rounded Twitter account but not having any focus can make you appear unfocused. It also hinders your ability to brand yourself as an expert in the field because true experts don't talk about meaningless daily tasks.

4.) Over hash-tagging. Just hashtag relevant concepts to that tweet. You don't need to reuse every hash tag relevant to your industry, just use the ones that pertain to your specific tweet. Make sure that you always use intelligent hash tags as well. Have your hashtags be relevant and worthwhile not just funny quips about a topic.

For more information and insight in building your social media marketing campaign, contact Presentation Multimedia today at (914)788-1555.

Social media provides a unique interface for businesses to interact with customers on a very direct basis. All good businesses should try to capitalize on this ability by engaging their consumers directly. So, how do you gain new customers over social media?

1.) Reach out to existing customers directly, and turn them into brand advocates. Find certain individuals who appear particularly active or interested on your social media page. Contact these individuals and transform them into a mobile sales force. Once a customer has noticed you reaching out to them, they will greatly appreciate the customer service and likely share their experience with others. 

2.) Publicly address specific concerns from unhappy or dissatisfied customers. When other customers see that you are being a proactive business owner and addressing your clients specific concerns or problems they will think more highly of your business and services. Show your social media followers that you truly care about the overall experience with your business. 

3.) Prepare strong content to draw consumers to your social media page. If you have something consumers are eager to read, they will come. Its just an example of simple probability, the more people who visit your social media pages will result in more people knowing about and ultimately purchasing goods or services from your business.

For more information on bringing your business to the next level through social media marketing, contact Presentation Multimedia today at (914)788-1555. 

Facebook, Twitter, Pinterest, Google+ all great places to start for your business on social media. However, having lots of accounts can be hard to manage and keep up with. Here is a short list of a few Daily Tasks you must perform to keep up with your accounts.

1.) Reply to any messages, comments or concerns voiced over social media from any of your customers. When people are putting in the effort to tell you about something, good or bad, you should still respond to them. Be timely about your responses as well, it can mean the difference between retaining a customer and losing one. 

2.) Post fresh content that will be of interest to your followers. Fresh, daily content is a great way to build engagement from followers on your social media pages.

3.) Connect with current followers, gain new ones. Aim to at least attain 2 new followers everyday and connect with your current followers to keep them loyal and interested with your business.

4.) Check your account management tools to view your statistics on traffic to your account. You can often use these statistics to see if your marketing is working for you. You should monitor your statistics pretty often so can record when they rise and fall based on your marketing actions.

For insight and information on bringing your business to the next level via social media marketing, contact Presentation Multimedia today at (914)788-1555. 

Content marketing is unquestionably a contemporary idea being thrown around by a ton of businesses today. Experts are always saying that content marketing is essential in building an online brand identity via company website or social media. However, not many people talk about how to make content marketing work.

First, you must have a plan to create successful content marketing. Have a strong strategy or plan for success. Have an idea of how many new clients per month that you want your blog to generate for you. Have a precise number of scheduled blogs that you will produce per week. Be consistent with what you are producing. Keep track on your conversion rates based off of the blogs you are creating.

Learn what your clients like and want out of your blog posts. You may think that your blog is really interesting, well written and informative but what YOU think does not matter. You are making the blogs for your clients after all. Always have a comment section and send surveys for feedback every once in a while to hear back from consumers about the quality of your blog.

Market your blogs. Once you post, the marketing begins. How do you market your blogs? Your social media pages now become a crucial part of your marketing. Create links for your blogs on social media and connect with your customers about your blogs.

For more information on developing your content marketing strategy contact Presentation Multimedia today at (914)788-1555. 

Nearly every American has a mobile device that they use very, very frequently. Your Westchester, NY Business must adapt all marketing techniques to modern day trends. SMS Marketing or Text Message Marketing is highly effective for short term marketing. What does short term marketing mean?

Keep it short in both length of the text message, and time frame of the text message. Do not send a text about something that will occur in several weeks time. In other words, keep it short and relevant. 

Your texts should connect with your email marketing. The vast majority of people have their phone on them at all times, so very often you should send a text message teaser to increase email open rates. 

You should also send out text messages that simply update customers on a personalized level about some product or service they ordered. Send a message confirming a purchase or confirming that it has shipped for example. 

Send out reminders of appointments or scheduled events as well, to ensure that your customer base is fully aware of all transactions and events.

SMS text messaging is undoubtedly a great way to connect with customers about quick, yet important information. For more information contact Presentation Multimedia at (914)788-1555. 

Like it or not, social media is a public forum. Although it is essential for your Westchester business to be on social media, there can sometimes be some unintended negative consequences. Since social media is a live and ongoing forum, consumers will comment on various crisis' within your business as they pan out. As a diligent business owner who truly cares about your customers, you begin attempting to right any wrongs over social media. However, there is a proper method to follow.

1.) Timing & Speed Are Key. Be on top of a crisis BEFORE a customer can even begin complaining about it over social media. If you address an issue your business is having immediately, your customers will appreciate that you actually care enough to tell them about any disruption before they find out about it themselves. You are proving to customers that you are a present, and dedicated individual. 

2.) Have power in the conversation. Use phrases like "standby for more information" indicating you are in control. Never let it appear that you are uncertain or nervous, keep calm and it will reflect upon your customers as well.  

3.) As hard as it may be, never lash out or insult your customers. After all, they are the reason you are in business. Do not publicly insult any customers no matter how rude they are being to you. Nothing will ruin your business' reputation faster than degrading your own customers via social media.

Online Crisis & Reputation Management can be very hard to do on your own, without some external insight and guidance. For more insight and information, contact Presentation Multimedia at (914)788-1555.

Social media marketing is an effective tool in promoting your business. But what exactly should you tweet or share on your social media account? It can't just be an endless barrage of advertisements, or no one will follow you. Here are some tips on what to post on your social media platform.

1.) Share news related to your company or industry. For example, if you run an automotive supply store, you could share industry related information such as news about a new type of bio-diesel or share that your store is about to start carrying a new type of oil. Make sure that your posts always pertain to your industry, or else it will appear you are posting just whatever is of interest to you.

2.) Share videos/podcasts of you and your business. Create interesting and informative videos that demonstrate you truly care for your business, the industry, and most of all, your customers.

3.) Graphs/Infographics. Share interesting charts or graphs that display information your consumers would truly care about. 

4.) Share YOU! Make sure you integrate a little bit of humor and personal anecdotes into your posts. Add some humorous cartoons or pictures about your industry, and your customers will enjoy it. 

For more information to build your social media pages into marketing gold, contact Presentation Multimedia today at (914)788-1555.

1.) Use images very frequently: while much of SEO is based on text that search engines can process, visual content is much more appealing for human readers. Audiences are naturally wired to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual. A survey of marketers from MarketingSherpa found that images were the easiest form of content to produce. Create infographics with the research that's already being done for content, or outsource creation to include on a blog. Keep visitors engaged and scrolling by adding still images or animated GIFs to written content.

2.) Use videos: another easy way to create consistently high-quality content is to create videos. Seventy-eight percent of people say they watch online video every week, and 55 percent say they watch every day. Starting a video blog isn't expensive or time-consuming. Short videos are the easiest to digest, and simple to shoot with a personal webcam. Video blogs require minimal editing, if at all, and can be posted immediately to YouTube.

3.) Experiment with content techniques: find out what works for your business by testing a variety of marketing techniques. Try all different permutations of marketing schemes and eventually, you will find one that suits your business perfectly. Once you have found a formula that is really working, stick with it. 

For more information and assistance with creating a better content marketing campaign, contact Presentation Multimedia today at (914)788-1555. Our team of professionals will help you build your business and create an online marketing plan to bring your Westchester business to the next level.

No matter how interesting your blog is to you, it is essential that you create user engagement with your readers. 

1. Create valuable content

Your customers are evaluating your brand through your website every minute. Reward them with high value content for visiting you.

Gone are the days when simply having a presence online was king. Today, great content rules the online world.

2. Ask for feedback.

If you're clueless about your audience's likes and dislikes, why not ask them? You can do it by organizing online polls and surveys for free.

Even if you do know your audience inside-out, running regular surveys will help you keep a tab on the latest in terms of what interests them right now.

3. Ask smart questions.

The human brain works in fascinating ways. When someone asks you a question, your brain will try its best to answer, even if it has no clue what the answer might be. We love filling gaps and unanswered questions make us feel restless.

4. Accept negative criticism.

Don't be afraid to publish negative comments. If a comment is negative or written in disagreement, read through it first. Identify whether it is a well-reasoned, objective comment. Don't just delete it because not every reader is a troll (although you need to separate the wheat from the chaff).

You may be getting a lot of negative comments or emails (perhaps you're publishing a lot of controversial posts?). Embrace them, take time to reply to each one and respectfully disagree. Be sure to thank criticism of the constructive kind, and NEVER respond negatively.

Remember, you cannot please everyone, but you’re still making waves with your content. You're still keeping them engaged and curious about what's next.

For more information to build a great blog, contact Presentation Multimedia at (914)788-1555.

If you haven't, then you need to take action for your company’s SEO program. Don’t worry, there is always hope to grow your Company’s online social media presence!

Here are some tips.

1. Know what SEO Success Looks Like

Google has hundreds of algorithms that it uses to sort the mountains of noise and data that blasts across cyberspace every day. If you take the time to view what appears on the first page of a search you will generally find there will be the top social networking platforms in the results such as LinkedIn and YouTube and others and maybe even Twitter (displayed as “Realtime Results” on Google).

Some basic rules that you need to know

  • Google likes to add fresh and up to date data over old news
  • Google likes well known social media websites with lots of traffic such as Facebook, Twitter, LinkedIn, YouTube, Slideshare and Flickr
  • Google likes Blogs because they have the promise of  fresh up to date data that continues to make Google relevant
  • Google now likes “RealTime” data  and Twitter is in this frame now

Knowing these rules means that you now have the basics to start the process of displaying and presenting your online assets with some control and optimization.

2. Stay On Top of It

Don’t allow your personal or corporate brand to be determined by some else’s post or article on a website or blog that you don’t own, go out and put your articles, videos and presentations out there and tell other people about it.

Being proactive means we are now taking advantage of the rules of the game as determined by Google and other search engines and posting continual fresh data on the major social networks and on your own online social media channels, blogs and websites.

You need to open these social media accounts as a minimum if you are serious about your online brand being an asset you are proud of

  • Start a Twitter account
  • Open a Facebook Account ( A page is better as it is more open to Google’s crawlers)
  • Register a LinkedIn account and make it public

I would also highly recommend that you also have a blog (and post at least once a week), and maybe also create a channel on YouTube and make your presence felt on Slideshare and Flickr by opening an account (All are free!).

For more information contact Presentation Multimedia to help boost your online marketing efforts. Contact us today at (914)788-1555.

Hopefully, your Westchester Business is already making good use of online marketing efforts. Online content marketing is an important and effective way to build your business online. The key to content marketing is of course, the quality of CONTENT you use. It can be hard to generate interesting and worthwhile content that will actually draw consumers to your site. However, make sure you keep these few important tips in mind when creating content for your content marketing campaign. 

1.) Use as many free tools as you can. Google Analytics, Google Trends and Hashtagscout.com are a few examples of good, useful websites to help inspire content based on what your followers like. Facebook Insights also has a graph search feature to see topics that your followers are interested in. 

2.) Keep testing new ideas. Don't rely on the same formula for your marketing. Try a plethora of marketing techniques until you find what works the best for you. Varying your marketing approach will be more interesting for both you and your social media followers. Try to create content that is unlike anything you have ever created before, and most importantly make sure it works.

3.) Don't solely focus on dollar signs and conversion rates. Most, but not all of the content you create should be designed to bring on a sale. Most social media content should be to ease your customers towards the sale but not directly cause the sale. Your utmost goal should be customer attention and interaction. You want customers to actually look at your content marketing, and take the next step by interacting with it. 

At Presentation Multimedia our team of marketing professionals will maximize the potential out of your content marketing. For more information on creating a better online marketing campaign, contact Presentation Multimedia at (914)788-1555.

As a Westchester business owner, you should strive for the highest degree of online visibility for your business. SEO or Search Engine Optimization, is used to rank your website higher on the results page of popular search engines such as Google. SEO has become an extremely important part of increasing your online presence and marketing potential. Here are a few tips to help increase your online audience through SEO.

1.) Create Google Authorship. Google Authorship is a free service where you can link content from your website or blog to a Google+ account. The benefits include providing images from your website as thumbnails for the content within the google search. Added images will boost SEO. 

2.) Make sure your website is coded in an SEO friendly style. Generally you may need to hire a professional to change any coding on your website in order to maximize SEO.

3.) Know the keywords of your industry. Use keyword driven phrases in your content that would rank your website higher on search engines. If you don't know the keywords just search what is trending in your industry and very likely you will find a lot of information about current developments. 

4.) Monitor your website analytics. Monitor how your web traffic changes as you try and improve SEO. You will be able to decipher whether or not your efforts are actually working.

For more information on improving online visibility through SEO contact Presentation Multimedia at (914)788-1555 today!

Want the best for your Westchester Business? There is no question that social media is becoming one of the most important and fastest growing forms of marketing. Simply put, it is essential for your business to have social media pages to boost growth. Many business owners already have experience with social media through personal accounts, but very often when using social media for business, you are better off outsourcing your efforts

Many business owners do not realize how time consuming it is to run several social media pages for your business. Maintaining an active presence on those pages will unquestionably eat into the time you would be spending working at your business. Through outsourcing your social media marketing needs to a reputable company, you don't have to worry about doing a ton of time consuming work, except for supplying pictures every few days. 

In addition, when you begin working with a social media marketing agency, you are building your team of marketing professionals. You will gain much more from a social media marketing agency than a few well run social media pages. You have an active group of professionals in your corner now helping make your business the best it can be.

Finally and most importantly, hiring a social media marketing agency will yield very valuable knowledge and expertise. The agency you work with will offer loads of valuable marketing tips and expertise in managing your social media accounts, online marketing efforts and overall marketing for your business.

For more insight on bringing your business to the next level through social media, contact Presentation Multimedia today at (914)788-1555. 

Online polls through external survey websites or through social media are becoming more popular business tools by the day. In order to ask important questions to your customer base, your Westchester business should make use of an online survey. Facebook already has the ability for Page Admins to create a survey, and you could also use one of the many other sites out there and send the survey through your email list. So why make a survey? Here are 3 important reasons why a survey could become an invaluable service to gauge customer interest and support. 

1.) Generates web traffic. Consumers like giving their opinion, especially when it is about a business they are interested in. As long as you keep your polls relatively short, interesting and convenient for consumers to use, then your polls will be used often and many consumers will participate. You will have more traffic to your website, and more consumers will get a better look at the products or services you offer.

2.) A survey builds your relationship with customers. By offering a survey, you are showing that you truly do care what your loyal customers have to say. In turn, your customers appreciate that you are interested in hearing what they have to say. Consumers will be very pleased with the two way communication. 

3.) Free feedback. The most important part of an online poll is the free and honest feedback you will receive. Learn what's working for your business, and more importantly- what's not working. Learn what consumers want, and you can make changes accordingly to please your customers to the best of your ability.

For more information on how to create a perfect online survey and restore your online presence, contact Presentation Multimedia today at (914)788-1555.

Are you concerned that too few people are spending time on your website? Your Westchester business' website is your online "home base" and it is essential to draw consumers to your website just as it is essential to draw customers into your store. To increase web traffic on your site, here are a three tips to help you reach your goal:

1.) Use social media to shuttle traffic to your website. On your business' social media pages, you should have several links to your main website as well as several landing pages. Landing pages or sales pages should be links to direct services from either a blog or social media post. Landing pages are a good way to bring a customer directly to the point of sale without even having them navigate through your website.

2.) Allow consumers to subscribe to your website. In order to increase the number of conversions, you must make the easiest pathway between the consumer and the desired action you wish them to take on your website. If consumers subscribe, then they no longer even need to search for your website. Instead, you will essentially be delivering your website directly to the consumer through email or social media. Eliminating steps is key to conversion.

3.)  Draw traffic from other websites. Your business should try to connect with other business' websites and both parties can create complementary marketing. Both business' will benefit from the other by in a sense, sharing web traffic.

For more information on how to increase web traffic and develop your online presence, contact Presentation Multimedia at (914)788-1555.

 

Online visibility is an important step in boosting your Westchester business' marketing efforts. Online marketing allows your business to be reached by consumers that would never find your business otherwise. In order to build that strong customer base many businesses are longing for, many businesses will try to start an online marketing campaign. In order to increase your online visibility remember the three following tips:

1.) Spread your message across all social media. Use a variety of platforms like Facebook, Twitter and Google+ to advertise and build your business online. Don't just focus on one social media platform, instead use as many as you can to reach as many possible consumers.

2.) Blogging. Create a blog through your website to generate more traffic onto your webpage and ultimately, acquire more customers. Keep in mind that successful blogs are interesting and posted often. Successful blogs will show that you are an expert in your field and very passionate about what you do. Consumers will feel more comfortable with a company that shows true dedication to the industry as opposed to one that does not.

3.) Do your research before each social media post or blog. Find out the important keywords that will make your blog searchable. What is trending in the industry's news? Remember, the goal is to be easily found through search engines like Google so consumers can find you.

Don't get left behind relying on old online marketing strategies. Start your online marketing campaign today to give your business the competitive edge it needs! For more information on how to improve your online marketing strategy, contact Presentation Multimedia at (914)788-1555. 

No amount of words will command greater attention from a consumer than a single image. All successful social media pages for a business will have pictures of your storefront, staff and products but having customer's add their own images will set your business apart from the rest. Does your business' page have any pictures from customers?

An image of a customer interacting with your product in the real world creates a link between that customer and other prospective customers. These images will almost always encourage other consumers to inquire about or purchase your product. Consumer generated content also creates a new avenue for social media marketing opportunities such as a fan photo contest. Many automotive companies are great exemplars of this technique.

Through encouraging your customers to post photos on your social media pages your customers are marketing your product for you, but more importantly you are also building a sense of community. After all, SOCIAL media is intended on being a community based network. 

Does your Westchester business need help in creating a successful social media network? If so, contact Presentation Multimedia today at (914)788-1555.

Social media is essentially the online face of your business. As such, your business' presence on social media should project the same images and ideals as you do in-store. Many businesses treat social media as a separate entity from their current marketing channels. While some businesses believe they have the right strategy, they could not be farther from the truth. If this strategy sounds like your business, you are surely just confusing your consumers and looking unprofessional with an unclear brand identity. If your brick and mortar location is very colorful, fun, and youth friendly, your social media pages should therefore reflect the same atmosphere.

When customers are in your store, all services, actions and behavior are customer oriented. Your social media pages should remain that way as well. Don't have social media pages that flip flop from an engaging customer service forum to a campaign for worldwide social justice. Keep the objectives consistent, but more importantly keep the customers engaged.   

To learn more about integrating your brand and business within your social media pages, contact Presentation Multimedia at (914)788-1555.

Most small businesses in Westchester County, NY have online mailing lists to either attract new consumers or engage current customers. The key to understanding your email list, is how those emails were acquired in the first place. An effective email list, will always acquire emails through consumers permission. If your business bought your email list or borrowed the list from another business, those prospective clients never gave permission to be emailed. Those prospective customers never showed any interest in your business or product. When consumers receive unwanted email the most common responses are to ignore or delete the email, unsubscribe from the mailing list or mark the email as spam. In short, your email that was sent to prospective customers is essentially rendered useless. 

How old is your email list? Is your business still sending emails to the same people as it was four years ago when you opened? According to a recent study, the average mailing list degrades by 22.5% yearly. You should aim on updating your email list just about every year to maximize the utility out of each email sent.

Finally, most bad email lists have a high bounce rate. Most mailing list software will allow you to see the percentage of your messages that were delivered, and those that were not are considered to be "bounced." If your software shows a lot of bounced emails, the list of emails you are using will likely have either a high number of invalid email addresses and/or a lot of internet providers are flagging your emails as spam thus never even delivering it to the consumer's inbox.

For more information on how to create a mailing list that will actually engage and attract consumers contact Presentation Multimedia at (914)788-1555.

Every business owner tries to ensure that their business is run in the optimal manner, with all operations moving smoothly and professionally. An old, dysfunctional and outdated website will only hinder your business' performance. Today, more consumers are visiting a business' website today than they were ever before. And, as the world of technology rapidly changes, many business' websites are becoming outdated very quickly. Keep your website up to date on the newest developments in web design, and get rid of your old and outdated web platform.

At Presentation Multimedia, our experts improve your website with fresh content, up-to-date information and easy to use customer interface. Contact Presentation Multimedia located in Westchester County, NY today at (914)788-1555 to give your business the new web design that will improve online commerce and marketing.  

Recently, tech news site Re/code leaked information that Twitter is planning on adding a "Buy button" allowing users to buy products from a business' page. Twitter is still in the developmental stages of adding this button, but if it does become a reality, the method businesses interact with social media will soon dramatically change. Presently, social media is being primarily used for PR, customer service and marketing. If the Buy button is introduced, the entire face of social media marketing will see significant change. There are both positives and negatives if a buy button were added, and this has become a major topic of discussion among pundits in the field.

Many experts believe that with the addition of a Buy button, social media would acquire a new focus to simply generate sales. If there is an option to buy a good on Twitter or Facebook, it would likely become the main focus of the marketing on that business' page. There would be a lesser focus on improving the customer service experience through social media, which is presently the predominant role of social media in business. An individual's purchase of a specific good will be visible on their Twitter feed, which may prompt others to purchase that good. In addition, consumers will likely appreciate the added convenience of being able to purchase a good through social media, cutting out any intermediary service they once used. 

Finally, don't be mistaken, customer service and PR will still be an integral part of successful e-commerce through social media. Ophir Zardok, CEO of Evento stated that, "The key to monetization is to build a credible relationship with customers and prove to them that the value proposition that your company provides," Even if a prospective company offers a good deal through social media, it still boils down to the credibility and integrity of the relationship between that company and the consumer.

Contact Presentation Multimedia in Westchester County, NY to improve your social media marketing and e-commerce website.

Strategies for marketing your brand on Facebook are changing constantly, but its important to stay up to date on the best social media marketing practices in order to ensure that your business' social media marketing strategy is relevant, effective, and driving valuable traffic to your brand.

The right Facebook marketing practices can make a HUGE difference for your brand!

Check out this article explaining the "dos" and "don'ts" of Facebook social media marketing and re-invent your brand's 2014 Facebook social media strategy today! 

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs. 

YouTube can be a great source for your brand's social media marketing strategy.

Check out this article on how to implement YouTube into your brand's social media marketing strategy, how to reach more viewers, and how drive more traffic (and subsequently more profit and customers!) to your business!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs. 

If your brand has a Twitter account, the last thing you ever want to do is be one of those users that drives people CRAZY. 

Here are some tips to help your brand avoid being "the worst" on Twitter and keeping your fan-base happily engaged and interested in your content -- instead of annoyed! 

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Does your brand have a blog? Would you like to make it easier for people to discover your blog content and promote that content more effectively to attract new customers?

Check out this article that explains Five Ways To Attract More readers to Your Blog and turn your brand's blog into a valuable promotion tool for your business today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

According to a new study by Georgia Tech, Instagram photos that include faces are 32% more likely to get comments and 38% more likely to get likes!

Check out this article and learn more about the kind of content your brand should be posting on Instagram in order to maximize engagement with your fans!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Twitter announced on March 26th, 2014, that Twitter mobile users now have the option to upload 4 photos at a time and can tag up to 10 people! 

Check out these 13 Creative Uses of Twitter Photo Collages and get inspired! 

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Facebook recently re-designed the appearance of Facebook Pages; check out this article explaining everything you need to know about the new changes and what this means for your brand's Facebook page!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

You may have heard various tips and tricks for boosting your brand's social media engagement, but the truth is that there really isn't ONE secret to engaging your existing followers and gaining new ones. 

Check out this article that busts the myths of Social Media Engagement and find out what's fact, and what's fiction, in social media marketing!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

With so much content flooding social media platforms daily, it can be difficult for your brand's content to stand out. Knowing what to post, and when, is crucial for any business' 2014 social media marketing strategy.

Check out the "12 Most Crucial Rules for Content Sharing" and get your business posting the best content, all the time, every time!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Social Media is crucial for any business owner these days; it allows you to reach your audience, promote your brand, and gain new customers, all from the comfort of your office! 

Here are 7 Ways to Be More Productive on Social Media! Let your social media presence grow your business today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

The world of social media seems to be growing larger and larger. With tons of platforms to choose from (there are over 300 social networking sites these days!) it can be difficult to determine which social media marketing platforms are the best fit for your brand.

Check out this article highlighting the advantages and disadvantages of some popular social media platforms and find the perfect fit for your business' 2014 social media marketing strategy!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Big brands put plenty of money and time into their social media marketing strategy. While this often produces amazing results, it is difficult for small businesses to keep  up with the social media buzz of the big brands.

Check out this article highlighting some of the best social media marketing strategies used by big brands to engage and build their fan base.

Implement these big brand ideas into your small business' social media strategy and your small business will be reaping the rewards in no time!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Pinterest is a fantastic platform to implement into your brand's social media strategy, but it is important to know what KIND of content to put on Pinterest to keep your existing fans engaged and to recruit new ones!

Check out these Tips for Creating Pinnable Content and get your business booming on Pinterest today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Yahoo's CEO, Marissa Meyer, said earlier this week that "The average post on Tumblr gets reblogged about 14 times. The average sponsored post on Tumblr gets reblogged 10,000 times."

Just how big is Tumblr's reach in the world of social media marketing? Check out this infographic and find out!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Twitter announced earlier this week that it was considering eliminating its @-replies and hashtags. However, Twitter has followed up that announcement by clarifying that it will NOT be eliminating anything, but instead is going to be "making Twitter a better Twitter."

What's in store for the new and improved Twitter?

Read more here: http://mashable.com/2014/03/20/twitter-eliminating-at-replies-hashtags/

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

If your business has a Facebook, then you already know the importance of status updates for keeping your fans engaged; but what happens when your status updates are lacking inspiration and not receiving much attention from your audience?

Check out these 26 brands that use Facebook status updates in creative ways to engage their fans and inspire your brand's Facebook marketing strategy today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

If you are a business with a social media presence, it is important to engage your fans in order to keep promoting your brand!

The more fans you engage through your social media platforms, the more people you reach, and the more profit your business sees.

Read up on how certain brands are engaging their fans in cool ways and see how your business could benefit from getting in touch with your customers!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

If you manage your brand's social media, it is important to pay attention to new trends and strategies in order to keep your social media marketing strategy relevant and updated! It can be tough to manage the ever-changing world of social media! Let the experts at Presentation Multimedia help!

Check out these New Social Media Research Findings that could change the way you handle your brand's social media strategies!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

What is the best social media marketing tool for your small business?

You may think that your company's Facebook, Twitter, LinkedIn, Pinterest, or Instagram, accounts are your brand's most valuable social media marketing assets. But in reality, your EMPLOYEES are the most important social media marketing tool for small businesses.

Find out how your employees impact your social media marketing strategy.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Ever miss a tweet on Twitter that you wish you had seen? Tweets become buried under the content of all the people you follow and it's easy to miss a tweet from a user you really care about.

Twitter has decided to test a new feature called "Fave people" that allows you to group your favorite users together in one section and on a separate timeline than the rest of your followers.

Learn more about this new feature and organize your Twitter timeline today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

That Pinterest gives you recommendations of boards to follow depending on your gender indication at sign-up?

Therefore, men and women are each given a different set of "board recommendations" upon signing into Pinterest.

Learn the kind of difference this gender-specific targeting could mean for your brand's Pinterest marketing strategy!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Twitter has quickly become one of the most powerful social media platforms in the past couple of years and while its users may be familiar with "tweeting" "re-tweeting" and "favoriting", it is important to consider what KIND of content you "tweet" "re-tweet" and "fave" - especially if it is a Twitter account for your business!

Check out "The 17 Types of Twitter Fave: Ranked from Worst to Best" and stop yourself from committing any of these Twitter "fave" crimes. :)

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

According to the latest news from Facebook, 15 second video ads will soon be appearing on your news feed.

This new marketing strategy will allow Facebook to sell and monitor the ads "in a way that's similar to how advertisers already buy and measure ads on TV."

Find out what these new video ads mean for your news feed and social marketing strategy!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Brands are now using Pinterest more and more to promote their business. Specifically, Pinterest "place pins" have become an increasingly valuable method for advertising your business and products to Pinterest users!

Find out "6 Ways to Promote Your Business with Pinterest Places" and grow your brand's audience, visibility, and profits today.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Are you a small business owner trying to handle social media marketing on your own? Social media marketing is difficult, let the experts at Presentation Multimedia help!

To see if your small business is missing the mark with your social marketing strategy, check out - 11 Signs your Small Business Social Media Strategy Isn't Working!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

Tweets that include photos or videos are retweeted more than tweets with just text?

Tweets with photos are retweeted 35% more than other tweets
Tweets with videos were retweeted 28% more.

Read more on how photo and video content on Twitter could help grow your brand's audience:

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Reddit has become one of the most interesting and influential platforms for social media in today's world.

Those who are new to Reddit may not fully understand the lingo, community, or content of the site - but no fear - you can learn!

Check out - Reddit: A Beginner's Guide and get started on #Reddit today!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Facebook re-designed its new feed once again last week, and on Monday, Facebook announced it will also be updating the look of Facebook Pages.

The changes will affect both page administrators and page visitors and will give Facebook a more "streamlined" appearance.

Learn more about what these changes mean for your brand's Facebook page!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

More than 60% of people use at least two devices daily & more than 40% report using at least three devices regularly?

Learn more about the importance of being able to reach your customers across all devices and the facts behind "device-switching," read this aptly titled article from Mashable.com: If You Start Reading This Story on a Phone, You'll Probably Finish on a Laptop

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Mashable and Capital One have gone on a mission to find "America's Most Social Small Business"!

They're now down to the top 8; these small businesses have successfully utilized social media marketing to connect with and grow their fan base - see what they can teach your small business about #socialmedia!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Should every business have a blog?

That question is raised quite a bit in today's world of #socialmedia marketing. Blogging allows you to build your customer base and engage your existing fans. But, how do you know if blogging is right for your brand?


Learn more about blogging to help you decide if blogging is the best option for you!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

Pinterest users are just as likely as other #socialmedia users to shop online, but spend about 50% more than users of other social media platforms?

Learn more about how Pinterest is engaging its users and becoming a major source of traffic (and profit!) for #Pinterest friendly brands

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

 Should companies allow their employees to use social media at work?

Experts are saying YES.

Find out how using social media at work can actually benefit your business with this article highlighting the 5 Reasons You Should Let Your Employees Use Social Media at Work!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Sharing is, by far, the most important aspect of social media.

It is what allows you to pass along your brand's message to your audience; but it definitely takes some work to perfect the art of social media sharing.

Check out these 14 Powerful Social Media Sharing strategies and optimize your brand's social media approach:

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

When you think of the brands topping the social media marketing charts, the first company that comes to mind probably isn't Taco Bell.

Taco Bell actually has one of the strongest social media presences in the game and even earned a "Marketer of the Year" Award in 2013.

taco bell social media

Check out the 5 reasons Taco Bell is winning at #socialmedia:

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

The #Twitter world reached new heights during this year's Oscars. 

Check out this infographic from the folks over at The Media Octopushighlighting the most tweeted moments of the 2014 Oscars!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Marketing is always growing more complicated and tactics that may have worked before, may not work even a few years later.

Check out these five trends in social media marketing that are on the rise in 2014 and update your brand's social media marketing strategy!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Every minute, 100 hours of video are uploaded to YouTube - which means that, 250 days of video every hour, 16.4 years of video every day, and six millenniums of video are uploaded every year! 

YouTube can grow your blogging and social media efforts and integrate them into your marketing mix!

Check out these #5facts about YouTube and learn more about the world's biggest collection of moving images!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

that Facebook has changed its New Feed algorithm and the results are that brands will have a greater reach to their audiences and demographics than ever before?

Learn more about these Facebook changes and what they mean for your brand.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketingneeds.

The 2014 Winter Olympics marked some big achievements in the sports world and in the world of social media.

Check out Facebook and Twitter's most-tweeted and most-mentioned moments of the #Sochi Winter Olympics!

> http://ow.ly/u4XtP

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Some popular Social Media Networking and Social Media Marketing advice may seem like valuable knowledge, but the truth is that some of the most popular pieces of advice are NOT good advice. So how do you know for sure?

Start by checking out this article highlighting the popular (but bad) social networking advice that brands should avoid.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

 Facebook is taking the news out of your News Feed!

Facebook has created a new iPhone app called Paper, which is designed to let you check up on friends as well as your news. 

Check out this article and learn more about Paper

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

As time goes on, so do the changes in #socialmedia and social media marketing for brands.

Head on over to this article from Klout highlighting The Best Social Media Tips for 2014 and let 2014 be your business' most successful social media year yet!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

What social media should your business use?

No one has the time to run pages on every single social network, so when it comes to your business and its social media presence, it is important to choose wisely which social media platforms will best showcase your brand.

This article helps break down what social media platforms your business should be using, check it out!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Facebook turned 10 this year and is arguably the most influential company on the planet. 

Facebook has done more than change the worlds of marketing and communication, it has actually made huge impacts on the world itself!

Check out the 8 ways Facebook changed the world and what they mean for your #socialmedia strategy.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Your brand's website is not a bottle of wine or a classic car - it does NOT get better with age!

Check out this article explaining the damage that an outdated website
could be doing to your site traffic and search engine visibility!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

What do the #Sochi Winter Olympics have to do with social media advertising? With 2.2 million tweets generated about #Sochi in the first five days, the answer is a lot!

This inforgraphic from Offerpop and Crimson Hexagon analyzes the social media statistics of the Sochi games, check it out here.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Facebook has recently purchased WhatsApp, an SMS app that boasts nearly 1 million new users a day!

"WhatsApp is the only widely used app we've ever seen that has more engagement and a higher percent of people using it daily than Facebook itself," Mark Zuckerberg said.

Will WhatsApp reach 1 billion users faster than Facebook did? Read more here.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Facebook has agreed to pay $16 billion dollars to acquire the text messaging app WhatsApp. WhatsApp, founded in 2009, is an alternative to SMS and allows its users to send text messages for free across all smartphone platforms. WhatsApp has more than 450 million users so far!

Learn more about what this means for the tech world.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Ads have drastically evolved over the past couple of years and more brands than ever are harnessing the power of social media advertising to grow their business.

Check out what ads look like today in 2014 and see the future of #socialmedia advertising.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Brands are now using the popularity of Snapchat amongst 13- to 25-year-olds to their advantage - and seeing major growth in their audience!

Find out how to grow your audience and use Snapchat effectively with this infographic from Marketo:

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

"People don't buy things for logical reasons," Zig Ziglar once said.

"They buy for emotional reasons."

Find out more on how to gain and keep customers in this article by Mashable.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

A new media study released on Monday revealed some
surprising information about how Americans use #socialmedia:

- American consumers own an average of 4 digital devices.

- The average consumer spends 60+ hours a week on various platforms.

- 40% of adults between 18-24 use social media in the bathroom!

...Find out more here.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

The average Twitter user accesses Twitter with a mobile device for 3+ hours a month. Twitter users only access Twitter via PC for 36 minutes a month.

Find out the importance of a mobile experience for Twitter and what it could mean for your brand.

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know...

Twitter is testing a major profile re-design that is very similar to Facebook and Google+ profiles?

Find out more about the upcoming new Twitter design!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Did you know that Facebook recently admitted that as much as 11.2% of its accounts are fake?

Find out the damage fake pages could be doing to your Facebook page!

Facebook social media marketing

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

Instagram published The Instagram Handbook for Brands yesterday; a book highlighting 11 companies that do a fantastic job posting content on Instagram.

Learn more about The Instagram Handbook for Brands and see what it can teach your business!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Do you use Facebook Connect for your business page?

Then check out this article debunking the myths of Facebook Connect and get informed!

Contact Presentation Multimedia, a full service company in Peekskill, Westchester County, NY, to help with your social media marketing needs.

Are you new to Twitter? Have you not yet created a Twitter account?

Then check out "The Beginner's Guide to Twitter" to help get you started!

Here at Presentation Multimedia, we are social media experts and can take you from Twitter beginner to Twitter winner! ;)

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

The 8 Major Reasons Men and Women use Facebook:

  • 54% of female Facebook users that were surveyed said they use Facebook to view photos and videos
  • 42% of male responders said they use it to share with a wide audience
  • Other uses for men and women are funny posts, keeping up on news, and using the platform as a support network.

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

There are new #socialmedia personalities popping up on platforms everywhere!

Know how to best appeal to all the different kinds of social media users,

let the social media marketing experts at Presentation Multimedia help!

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

Social Media Experts Explain Social Media Platforms... with coffee. :)

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

Does your business have a Pinterest?

Did you know that Pinterest is currently one of the fastest growing social media platforms?


According to recent statistics by the company that creates the "share" buttons

on all the top social media platforms, ShareThis:

"sharing on Pinterest rose 58% in 2013, just ahead of Facebook’s

57% growth and far outpacing Twitter’s 15% growth." (Forbes)


 “Pinterest is really leading the way,”

ShareThis CEO Kurt Abrahamson said in an interview.

“Publishers and brands are amazed how fast it’s growing.”

Head over to Forbes.com to learn more about Pinterest's rise to the top!


The social media world is buzzing about Pinterest's growing community and more and more brands are using Pinterest to attract and engage customers, and promote their brand's content and message. Now is the perfect time to set up a Pinterest for your business and watch the revenue roll in!


 Brought to you by Presentation MultiMedia your full service 

marketingwebsite designer, and social media marketing company.

In the past few weeks you may have heard reports that Facebook is on the decline amongst its young users.

 According to the rumors floating around, Facebook may be losing the attention of its youngest demographic;

a troubling fact for brands that depend on Facebook marketing to engage with customers and drive revenue.


DO NOT FEAR! Facebook is NOT in decline!

It's actually MORE important than ever for your business to have an effective Facebook marketing strategy.

In fact, recent statistics say that 89% of 18-24 year-olds used Facebook in November 2013!

89%! That is a tremendous portion of our country's population of 18-24 year-olds!

Take a look at this article from Forbes, titled appropriately, Calm Down, Facebook Isn't Dying!


 Brought to you by Presentation MultiMedia your full service 

marketingwebsite designer, and social media marketing company.

Social media is always changing.

Trends come and go, social media platforms grow, and demographics tune in and tune out.

That is why having a team of experts working on your business' social media is invaluable in today's marketing world.


Check out this article from Mashable Social Media to discover 9 Ways Social Media Marketing Will Change in 2014.


Are you ready for these changes?

If not, let Presentation Multimedia's Social Media Marketing experts tackle the ever-changing world of social media for you!

We stay on our toes when it comes to the changes in social media, so you don't have to.

The importance of Social Media platforms such as TwitterFacebookPinterestYouTube, InstagramBlogs, and LinkedIn cannot be ignored in today's online world. While virtually anyone can set up a social media page, the difficult part is how to begin and gain new followers. Once you have some followers, the key is to convert those followers into new customers; positive reviews, referrals, and eventually, revenue is a whole different ball game. Presentation Multimedia, is your brand's personal social media department, making sure that once your company gains a following on social media platforms like Twitter or Facebook, there is an efficient strategy in place to handle your new fan base. More importantly, we ensure that your brand's online presence continues to grow.

 

See below to get an idea of how many demographics your brand can reach through an effective #socialmedia strategy. 

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

 

At Presentation Multimedia, we know how important it is for your brand to have original content on social media platforms and promote its message to the right audience in the right way. Our team of social media experts are skilled in creating a custom social media campaign that fits the unique needs of your business. We focus on providing you with original and relevant content that will help increase your revenue through the engagement of existing customers and the recruitment of new customers. 

Here at Presentation Multimedia, our social media experts use the latest technologies such as metrics and tracking software in order to make sure that your brand is using the most efficient advertising strategy. 

 

But why is this important? Doesn't everyone know how to create and manage a social media account these days?

The answer is, that while most people have a basic knowledge of social media, only the experts at Presentation Multimedia can guarantee that the online marketing strategies we use will be the most effective way to drive customers to your brand.

What is the point of putting your brand out there in the world of social media if it is not increasing your business?

What is the point of your brand's social media presence if it is hurting your business?

It takes a team skilled in social media marketing to understand what works for your brand, why it is working, and what it takes to increase traffic and revenue for your business.

 

For example, check out the infographic below on #hashtag etiquette; (proving that a team of social media experts can be a huge asset to your brand when such a simple aspect of social media can impact your online presence in ways you didn't even know!)

Are you guilty of committing any of these #hashtag #fauxpas? 

 

 

 

 

Remember when all it took to promote your brand to customers was good old fashioned conversation, ink and paper, and a little determination?

 

The world is changing and will keep changing.

 

Today, there seems like a million different ways to communicate and engage with customers.

 

 

Source: Buzzfeed

Having a strong presence on Facebook and Twitter may not feel the same as speaking face-to-face with your target audience, but the more appealing your social media appearance is, the more customers will want to engage with your business on a more personal level.

 

Social media communication can have tremendous benefits in the building and promotion of your business, there are more opportunities than ever to gain loyal customers.

 

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

 

 

 

Did you know that Facebook announced yesterday that they have tweaked their news feed algorithm?

 

What does this mean exactly?

 

Well, it simple terms, "it will start showing more text status updates from users in the News Feed, but it will downplay the number of text status updates from Pages." (mashable)

 

This is great news for users looking to engage with other users, but not so great news for brands trying to promote and engage their business via Facebook. It may be harder for brands to get their content out there now that Facebook has made text status updates more prevalent in the newsfeed of your customers.

 

Social media is always changing, and clearly, some of these changes (like changes in algorithm) are so small that we may not even know they are occurring, but they can still have a big impact on the reach of your brand!

 

Here at Presentation Multimedia, we are experts on Social Media Marketing, let us handle the ever-changing world of social media for you and keep your brand reaching the right audience, at the right time, in the right way.

 

 

 

The stats below are not surprising, smartphones and tablets have become one of the most common methods of connecting with brands and social media in North America.

 

With accessing social media made so simple by these new technologies, it is crucial that your business be up to speed! Making sure that your brand's website is compatible with all the different ways your customers access it is our job, let us help you.

 

Smartphones and tablets have opened up a whole new world of opportunity for businesses to get their message out there and to do so with style!

 

 

As Neal Mohan, VP of Display Advertising at Google says, 

 

"One of the most prominent myths I hear is this notion that you can't build beautiful marketing campaigns in a multiscreen world… Today, creating that beautiful multiscreen experience is an art. You need to build to the unique context your consumers are in when they're consuming content."

 

 

 

 

Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.

It's #TransformationTuesday!

 

At Presentation Multimedia we offer mobile web design services to help you reach your entire audience.

Accessibility is key and we are ready to design and develop your mobile site to ensure that it will load perfectly on all devices and across all platforms. Transform your website and your business with Presentation Multimedia!


Why optimize your website for mobile use?

Check out the infographic below and see just how important mobile web design is for any successful business!



Source: Yahoo! Advertising Solutions


Brought to you by Presentation MultiMedia your full service marketingwebsite designer, and social media marketing company.


 

 

In honor of Dr. Martin Luther King Jr. Day, 

check out Forbes' 5 wise lessons from Dr. Martin Luther King Jr.

on entrepreneurship, business, and what it takes to be successful. 


5 Lessons on Entrepreneurship from Dr. Martin Luther King Jr.

Brought to you by Presentation MultiMedia your full service marketing, website designer, and social media marketing company.

"The Impatient Marketer"-- The tweets and blogs are posted and you are anxiously awaiting a response. Obviously, your effort was a failure, right? In social media, if there isn't an immediate and significant response then it's deemed a waste of time. The digital age has brought all kinds of efficiency to marketing. Campaigns and initiatives that were months in the making in the offline world can now be planned, launched, and ended within a short amount of time. 

 How useful is your content? Does your content invite engagement? Are you giving up before you've really started? Before giving up, Read over this criteria on how to keep your marketing going, with effective social media

Social media provides you with a great opportunity to reach and interact with more potential clients and customers than ever before, although it can consume your life if you let it. A successful social media business presence can benefit your company in a number of ways, but if you waste too much time or money on ineffective tactics, no matter how efficient your being, it doesn't matter. Make sure you start off with a clear direction.

Here are 5 ways to make sure you're being effective and efficient in social media:

http://socialmediatoday.com/fixcourse/1839771/top-5-social-media-time-saving-tips

With everyone tweeting so quickly it is without a doubt easy for your twitter posts to get lost in the mix. However, Twitter is one of the easiest platforms for engaging with other people. Maybe it is because of the character restrictions, making it quick and easy to reach out. Whatever the reason, it is a great starting point to quickly build relationships with your peers and target audiences for a business. 

Here are five easy and helpful steps that you can take to start getting more engagement on Twitter for your business:

http://socialmediatoday.com/hishaman/1848381/5-simple-steps-increase-your-twitter-engagement

Twitter and LinkedIn are excellent platforms for sharing important content. While it’s a good practice to share helpful articles from other experts both inside and outside your network, are you doing enough to promote your own blog posts? Using social media to write posts about your blog is very important in getting more people to view your content.

Here in this article are 5 helpful tips about how to get people to come back to your blog:

http://socialmediatoday.com/lindadessau/1838631/blogging-how-twitter-linkedin-extend-life-audience-your-blog-posts

 

If you are a small business owner, it is necessary to promote your business well. If you don't have the ease of spending unlimited money on advertisements, or are able to make the most out of the best marketing options, does this mean you have no chance at reaching the high profile brands and companies? Not the case!

The use of the internet is your best and biggest tool for marketing your company. The best way to keep your target audience engaged is through blogging. The better the blogs, the higher your clientele will build up. Here in this article are some blogging tips; some do'd and don'ts to keep in mind when coming up with ideas and creating your blogs.

http://socialmediatoday.com/docmarkting/1857506/blogging-tips-small-businesses

 

Do you want to convert your social media followers into paying customers? Are your social activities working for your business? Your fans and customers visit your social media pages for a variety of different reasons, but mainly in order to do or learn something. They are looking for information about your company, about details, special deals and/or coupons, contests and promotions, or even some how-to tricks. In this article, there are 5 main tips on why and how social media is important in promoting yourself or your business for success and how to gain followers. 

Keeping your profiles current, things to encourage, giving your customers the sense of urgency are all important. Read this article below for more detailed information:

http://www.socialmediaexaminer.com/social-updates-for-more-sales/

Most online stores get their traffic from affiliate marketing channels, or from natural search engine traffic. Many online store owners also opt for Google PPC advertisements to bring potential buyers to their websites. When it comes to driving valuable traffic to websites, a recent survey shows that social media sites aren’t sending much direct traffic to online stores.

The reason for the low amount of traffic and low conversions is because businesses have not been able to formulate the right models for leveraging social media. With Facebook Ads, it has now become possible for online businesses to get powerful leads from the biggest social media site. Here, this article takes a quick look at some important facts about Facebook Ads that highlight the possibilities of Facebook advertising for ecommerce sales.

Click the link below to learn the facts about social media and ecommerce sales, customized targeting, remarketing your products, and the different types of advertisements and pricing options for your business success:

http://socialmediatoday.com/kinjal-adesara/1834836/why-facebook-advertising-brilliant-option-increase-sales-your-ecommerce-site

One of the most persistent misconceptions about mobile devices is that it’s okay if they offer only a brief preview of the content available on a desktop. Business owners argue that users only need quick, task-focused tools on their mobile devices, because the desktop will always be the preferred choice for more in-depth, informative research. Those users want and need access to the same information, just presented in a different form factor. The rise of smartphones means that more and more people are going online from a mobile device. According to this article, there is a large and growing audience whose needs aren’t being met by traditional desktop experiences. This audience may have access to a desktop, but they choose to rely on their mobile device because it is private and always in reach. 

Whoever your target audience is, you can’t afford to ignore those 'mobile-only' users.

Do mobile users only need a quick view of your website, or the full desktop viewing? Read this great article for more information on the mobile-only users and why it is important to have your website well built and maintained for mobile reach:

http://blogs.hbr.org/2013/05/the-rise-of-the-mobile-only-us/

Business owners today are using social media as a tool to gain success. It takes a lot of work to build up your social media presence, and here in this article are different steps to make sure are implemented. From researching where your customers are, setting up your profiles on social media sites, importing email contacts and following all customers, to starting up a blog, these simple examples will help you build your online business presence from the start. 

http://www.steamfeed.com/building-social-media-presence-zero/

If you are a small business owner that is looking to engage your online customers, it can be challenging to know where to spend the bulk of your time. Whether it's Facebook, Twitter, LinkedIn, or Pinterest, check out these statistics and find out which programs are best for your business marketing.

http://socialmediaclub.org/blogs/social-media-journal/choosing-right-social-media-marketing-platform-your-business

Do you have a business in Westchester County, NY and need to attract more customers? The most effective way is by using social media as your number one tool. To attract and engage social media fans and followers and ideally convert them into valued customers, you'll need to carefully map out a clear and effective social media strategy. Here are some questions you should ask yourself when mapping out a plan for a successful business:

Check out more information here: http://www.entrepreneur.com/article/228324

Need some social media strategies and tips on social media marketing to achieve success? Creating content that adds value to your business and reaching out to all those mobile users will make you all the more successful. The strategies provided in this article will assist you in marketing your business in today's world. Read these tips so you are sure you’re up to date about how to integrate social media into your business. Marketing with social media can bring out the best in your business in so many possible ways that you may have never thought about.

http://www.empowernetwork.com/mrhomebiz/blog/discover-these-social-media-marketing-tips-for-success/

Mobile marketing plays a significant role in social media, with society making a move towards mobile technology due to ease of use and availability. Here in this article are some golden rules to follow for successful mobile marketing and networking, by making everything mobile. Having a mobile website, facebook, twitter, all by optimizing your content to make it simple for your information across to your target audience. Learn about the power of mobile advertising and how to successfully create a social media strategy by sharing and connecting. Check out this great article and visit us online

http://www.webseoanalytics.com/blog/reaching-mobile-users-via-social-media/?utm_content=buffer36aba&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

  Did you know that 80% of total Pinterest Pins are "re-pins", or that 74% of marketers truly believe that Facebook is most important in their strategy for marketing their business?

  Check out these amazing facts about how social media plays a huge role in promoting your business, and how it can bring more people in just by using a mobile device! You'll believe it for yourself after seeing these great statistics!

  Visit us online at presentationmultimedia.com for all social media marketing tools to boost your online business presence in Westchester County, NY

Social Media is simple- Creating content that adds value to your business, and pop it out for as many people as possible. If you spend a lot of time using social media, and are looking to expand that reach, take a look at these 6 simple tips! Maximize your marketing and make blogging and social media more effective!

http://www.jeffbullas.com/2013/03/22/6-ways-to-expand-your-social-media-reach/

Is your business well equipped with the right tools to do the job? Maximize your social strategy with 25 awesome tips that your brand should be using for all types of businesses! For software to create and manage campaigns and promotions, or to effectively find and respond to customer inquiries, take a quick look at this infographic from the social media strategies full off tools you should use to further your social media reach.

http://www.mediabistro.com/alltwitter/awesome-social-media-tools_b50010

Search Engine Optimization is the process of helping a website rank higher on search engines. Every day, millions of people search online for all types of information, including orthodontic practices in their area. Rarely do people come to a website by typing the address directly into their web browser. They do a quick search and then choose from a list of websites suggested by the search engine.

People search for what they want based on keywords, and it is the search engines that guide the user to your Orthodontic practice's website. To be successful in internet marketing, it is your responsibility to ensure the search engines such as Google, Yahoo!, and Bing can find you easily and rank your business on page one in local search.

Most orthodontic websites are optimized with the same lackluster methods, which makes it difficult for one site to stand out in page ranking on the search engines. The team of web design and SEO experts at Presentation Multimedia can help your Orthodontic Practice stand out above competitors online!

Presentation Multimedia's team of experts help guide doctors and their teams through the SEO process. If your Orthodontic practice doesn't already have a website, we can build you a professional and ascetically pleasing one. If you are already satisfied with your website and are looking for ways to improve its visibility, then that’s the direction we can lead you with SEO.

Our team of professional SEO staff will make individualized recommendations that suit your Orthodontic practice, and work with your webmaster to achieve optimum Internet marketing exposure. During the initial consultation with your team, we will establish a game plan for moving your site up in the rankings. We offer exclusive coverage of your Orthodontic practice's area. In order to provide the best services possible to our Orthodontic clients, we can’t be competing against ourselves. That is why we offer exclusivity to our clients which means we will we will not work with other clients that target the same local areas as you. Contact Presentation Multimedia at (914)788-1555 today to discuss how we can help your Orthodontic practice!

In the ever-changing climate of social media marketing and internet marketing for the Orthodontist, it can be a daunting task to keep up with the newest trends, platforms and options for Orthodontic practice marketing. Marketing for an Orthodontist is now more than placing a simple ad announcing your practice. But don't let the idea of a widespread Orthodontic marketing campaign scare you. The marketing experts at Presentation Multimedia are here to help you through the entire process to create a successful marketing campaign for your Orthodontic practice.
One of the main points in marketing an Orthodontic practice is to focus on your existing patient. How do you keep your existing patients engaged and continuing to use your practice, and at the same time reach new patients? Making your dental practice and the array of services that you offer stand out in the community is critical for any Orthodontic practice to be successful. Every marketing campaign should include more modern methods of marketing such as internet and social media marketing. Specifically your practice must have a very active and up to date social media campaign featuring Facebook, Twitter, Pinterest, Instagram, YouTube and blogs. Not only are these social media methods very affordable, they are also highly effective.

A critical component of marketing your orthodontic practice includes a professional, well-designed, and informative website. This website should help new patients to learn more about your dental practice and give them much needed information such as patient registration options, map and directions, phone numbers and more. Our professional staff of web developers can create a ascetically pleasing and informative website for your orthodontic practice. This website can also help existing patients to communicate with you and your staff.

Presentation Multimedia offers your orthodontic practice exclusive coverage in your area, which allows your practice to stand out above the rest of your competitors. Presentation Multimedia has a dedicated team of experts in website design and development as well as social media marketing that are here to help your orthodontic practice's social media marketing campaign succeed. Contact Presentation Multimedia today at (914)788-1555 to discuss the possibilities.

Website Design for Pelham Bay Area Businesses

nkwebDoes your Pelham Bay business have a well-built presence online? If not, you are missing out on a large group of potential clients (Over 75% of the popluation of the United States is connected to and frequently using the internet!). The website development, design and marketing experts at Presentation Multimedia is here to help your Pelham Bay business grow and attract attention. If you are looking for an affordable custom designed website in Pelham Bay or if you're in the market for a company that cares about your business, you won't have to look further than Presentation Multimedia. We know what it takes to succeed in developing the right website and online marketing programs for your business.

Presentation Multimedia's mission is to create and design cutting edge websites for businesses throughout the Bronx, inlcuding the Fordham and Pelham Bay and University Heights communities. that suit your website development needs. We have website designers and programmers that are certified in website design, web site programming, web site graphics, and web site maintenance. Did we mention our website design pricing is affordable? Through an effective combination of strategy, creativity, and the latest website technologies, we can produce a captivating web design to engage your audience in the way you want them to be.

For more information about our website design and marketing programs for Pelham Bay please call Presentation Multimedia at (914)788-1555.

Does your business have a content marketing strategy? Sure, you have a Facebook, Twitter, and Pinterest account. Which is great, and necessary in today's world. (You do have a Facebook, Twitter, and Pinterest account right? You have gone social?)

The question is, what are you using them to accomplish? Creating a content marketing strategy is the first step in optimizing your web marketing campaign. This also gives you a reason to sit down and think about your business. What impact does your product or service have on your customers? What extra information or news could really benefit your customer base? What impact can you have on your customers that doesn't directly involve your product or service? Don't be afraid to outsource your marketing campaigns.

Consistency is of most importance to any successful Content or Social Media Marketing Campaign. This is where outsourcing to a marketing company can come in handy. Consistency is the key to building relationships. Blogging is currently the most stable form of SEO, and also provides a great way to build email lists, as well as get people interacting on other social media platforms. Blogs allow you to create content that is easily indexed and searchable for search engines, and also incredibly easy to share!

Presentation Multimedia is a Peekskill based web design and marketing company, providing social media marketing, web design, and application development to White Plains, Yonkers, Mt Kisco, NYC, Northern Westchester, Putnam County and beyond. We are a fully staff team of LOCAL professionals, ready to help you with all your Content Marketing, Social Media Marketing, Web Marketing, and Mobile Marketing needs. Let us work with you and your business to develop a successful web marketing strategy. Contact Us today for a consultation. Phone: 914.788.1555!

Social Media Marketing Services for Yorktown, New York Area Businesses

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your client base. Our Yorktown, NY based Social Media Marketing services can be immensely useful for your Yorktown business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Yorktown, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Yorktown, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Yorktown, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Yorktown, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Yorktown, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

We offer affordable Yorktown website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Yorktown, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

The New Facebook Insights Explained in Plain Engish

 

Facebook recently launched a brand new version of Facebook Page Insights along with several new metrics. This allows businesses in Westchester County to understand more about the possible clients they are reaching. Some of the new metrics include:
  • People Talking About This – This is the number of people that engage with your Page and includes users liking your Page, liked, commenting on or sharing a post from your Page, answered a Question you’ve asked on your Page, or tagged your Page in an update or in a photo. This also includes Facebook users who’ve responded to an event on your Page.
  • Friends of Fans – This is the total number of friends all your fans have.
  • Reach – The number of people who have seen content content associated with your Page (everything mentioned
  • Virality – The percent of people who saw a story from your Page and “talked about it”.

How to access Insights on your Facebook Page

media 1318184128478 The New Facebook Insights Explained in Plain Engish

You can access your Facebook page insights directly under your Facebook Page’s main image in the sidebar (FYI – this tab can only be viewed by Page admins).

When you click on the Insights icon, you’ll go directly to an overview of analytics for your Facebook page. You’ll also notice that three sub-tabs have appeared in the sidebar:“Fans”, “Reach” and “Talking About This”.

Making sense of your Page overview

The first tab you’ll see when you click on Insights is an overview of your Page. This tab shows you the day-to-day information you need to know as a page administrator.

What do those four numbers at the top mean?

media 1318184849604 The New Facebook Insights Explained in Plain Engish

These four numbers at the very top of this page are the most current snapshot of your page. Following is the definition for each number:

  • Total Likes – Total likes is simply the number of people who would like your Facebook page up until yesterday.
  • Friends of Fans – Friends of fans is the total number of friends that all of your Facebook fans have, taking mutual friends into account. This number is more useful if you are running a Facebook Sponsored Like Story because it would be the total number of people they could see that ad. The percent increase or decrease next to this number is a comparison with the previous 7-day period.
  • People Talking About This – This is the number of people that engage with your Page over the past 7 days and includes users liking your Page, liked, commenting on or sharing a post from your Page, answered a Question you’ve asked on your Page, or tagged your Page in an update or in a photo. This also includes Facebook users who’ve responded to an event on your Page. The percent increase or decrease next to this number is a comparison with the previous 7-day period.
  • Weekly Total Reach – This is the number of people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) over the past 7 days . The percent increase or decrease next to this number is a comparison with the previous 7-day period.

Underneath these four numbers you’ll see a graph with rolling weekly numbers for “Talking About This” and“Weekly Total Reach” for the past month. You’ll also see dots for each day that you’ve posted to your page (dot size indicates the number of posts for that day).

What does the Page Posts information mean?

media 1318185793888 The New Facebook Insights Explained in Plain Engish

Under the graph you’ll see a spreadsheet of your most recent page updates, with information about how Facebook users engaged with that content. Each column can be sorted, and you can even filter by post type at the top left of this spreadsheet (click on “All Post Types” at the top right of the spreadsheet to filter).

Following is the definition for each column:

  • Date – The date that your post was published.
  • Post – The type of post (post, photo, video, link, platform post) and excerpt.
  • Reach – The number of people who saw that update, or the number of times that update was displayed.
  • Engaged Users – The number of people who have clicked anywhere on your Post.
  • Talking About This – The number of people who have created a story from your Post (see what this includes at the beginning of this article).
  • Virality – The number of people your post reached who “talked about it” (Talking about this divided by Reach).

If you are looking to drive more traffic to your Westchester County website, try using the Westchester Marketing Pros at Presentation Multimedia. Let us create a customized Social Media Marketing Campaign specifically for your Westchester Business. Our social media experts know the best ways to utilize Facebook, Twitter, Blogs, and Pinterest to help maximize your website traffic, and increase user interaction.

Social media has a powerful influence, and is a necessary part of a successful marketing campaign. It not only allows your business to get on a personal level with your customer base, but also is incredibly important for building brand recognition. Sure, anybody can set up a Facebook or Twitter account. But, gaining followers and converting those followers into customers, referrals, and revenue is a different ball game. We work with you to create a customized social media campaign that targets the goals of your business.

If you are a local Westchester County business, think about the positives of hiring a local Westchester Marketing Company to handle your Social Media. We know the area. We know your customer base. We are your customer base! But, more than being local, we know how to work Social Media for your benefit! Our social media experts not only create content and images for blogs, Facebook posts, Tweets etc, but we also focus on metrics and analytics to make sure your Social Media efforts are in fact working! We are full of new, innovative ideas to keep your content interesting, and your followers interested!

What you Can Expect:

- Increase in customer loyalty. Social media helps to build community, by putting a face behind your company. It gives your business a more reachable, open and trusting appearance.

- Increase in visibility. Stand out among your Westchester County competition. A simple click of the share button, like button, or retweet, can send your company's logo/name out into the eyes of thousands of potential new customers!

- Increase in credibility. If you don't think people are looking for you on Facebook, you are wrong! Customers are definitely looking, and if you have a stellar Social Media Campaign, your phones will be rining, and your doors will be swinging!

Contact us today at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 914-788-1555 for a free consultation. Let's discuss how we can take your Westchester County Business to the next level, with Social Media Marketing!

web-development-westchesterYou've got a business, and you are ready to develop your website. Start with a phone call to Presentation Multimedia (914-788-1555), your Westchester County Website Developers! We are located in Peekskill NY, and our mission is to design and develop custom, cutting edge websites for Westchester County businesses at an affordable cost.

We know what it takes to not only design and develop your website, but also help you with SEO (Search Engine Optimization) to make sure your site not only looks great, but is showing up in searches.

Here are some questions you may be asking yourself, and things you can expect from a website built by Presentation Multimedia.

1. Will I be able to add and update content and graphics on my site?
YES! We make sure to build you a custom website, that is not only user friendly, but also owner friendly! You will be able to login and make any changes, or updates to your website with ease! We of course are here to help, and unlike other companies, your content updates and changes are free of charge.

2. Will my website work on different browsers?
Yes! You never know what technology your customers are using, so we make sure to build you a website that is cross-browser compatible.

3. Will my website load quickly?
Yes! Loading times are extremely important when talking about search engines crawling your website as well as potential customers staying on your page. We make sure to develop sites that will load as fast as possible, ensuring you're visitors are sticking around long enough to actually see your content!

4. What if my website breaks?
Things break, websites included. We are only a phone call away! Our team is here to provide the customer support you need to keep your website running 100%.

5. Will you understand my brand, target audience, goals?
It is our job to first and foremost understand your brand, target audience, and goals of your website. In our preliminary consultation, we will discuss the needs and goals of your website. From color, to function, to next steps...we have a professional team of designers, developers, and marketers with plenty of ideas to help you reach your goals!

Give us a call today at 914-788-1555 for a free consultation. Take your business to the next level with a professional marketing campaign from Presentation Multimedia! You do what you do best, and let us do the rest!

content-marketing-westchester

We've all heard that "Content is King". While this is true, creating great content is only part of what makes a successful content marketing strategy. Set goals, research, plan, create, distribute, analyze! Ask yourself why you are creating this content? What do you want it to do for your website?

Set Goals:
Before you create your content marketing strategy, be sure you have a goal in mind. What good is a plan without a goal? How will you know how to strategize, if you don't know what you wish to accomplish?

Maybe you want people to sign up for a newsletter, drive traffic to your website, gain sales on products. Focus your content to achieve your goal.

Research:
Figure out who your key demographic, and research where they spend their time online. This way you know where to focus your time and efforts. Maybe your demographic spends all day on Facebook, or maybe they don't use Facebook at all...

Schedule:
Create a schedule for posting your content. Figure out if you need a weekly, bi-weekly, or even monthly plan. Break up your content by subject matter, or themes if appropriate. Use a calendar to schedule your posts. This way you can stay on top of releasing fresh content to your viewers.

Create:
It's finally time to create your content. Make sure you remember to focus your content on achieving the goal you set for yourself in step one!

Analyze:
Now it's time to see if you've reached your goals. Take the time to go check the results, in order to see what worked and what didn't!

A solid Content Marketing Strategy can be quite the overwhelming undertaking. At Presentation Multimedia, we understand the importance of creating a solid content marketing strategy. From content creation, distribution, to analysis, we do everything we can to create a customized plan to help your company reach it's business goals!

We provide social media marketing, web design, and search engine optimization services to small businesses as well as National Corporations throughout Westchester County, Long Island, and New York City. Call us today at 914-788-1555 or email This email address is being protected from spambots. You need JavaScript enabled to view it. for a consultation and see how we can transform your marketing strategies to help your business grow!

The New Facebook Insights Explained in Plain Engish

 
facebook logo2 The New Facebook Insights Explained in Plain Engish

Recently, Facebook launched a completely new version of Facebook Page Insights along with several new metrics. Some of the new metrics include:
  • People Talking About This – This is the number of people that engage with your Page and includes users liking your Page, liked, commenting on or sharing a post from your Page, answered a Question you’ve asked on your Page, or tagged your Page in an update or in a photo. This also includes Facebook users who’ve responded to an event on your Page.
  • Friends of Fans – This is the total number of friends all your fans have.
  • Reach – The number of people who have seen content content associated with your Page (everything mentioned
  • Virality – The percent of people who saw a story from your Page and “talked about it”.

How to access Insights on your Facebook Page

media 1318184128478 The New Facebook Insights Explained in Plain Engish

You can access your Facebook page insights directly under your Facebook Page’s main image in the sidebar (FYI – this tab can only be viewed by Page admins).

When you click on the Insights icon, you’ll go directly to an overview of analytics for your Facebook page. You’ll also notice that three sub-tabs have appeared in the sidebar:“Fans”, “Reach” and “Talking About This”.

Making sense of your Page overview

The first tab you’ll see when you click on Insights is an overview of your Page. This tab shows you the day-to-day information you need to know as a page administrator.

What do those four numbers at the top mean?

media 1318184849604 The New Facebook Insights Explained in Plain Engish

These four numbers at the very top of this page are the most current snapshot of your page. Following is the definition for each number:

  • Total Likes – Total likes is simply the number of people who would like your Facebook page up until yesterday.
  • Friends of Fans – Friends of fans is the total number of friends that all of your Facebook fans have, taking mutual friends into account. This number is more useful if you are running a Facebook Sponsored Like Story because it would be the total number of people they could see that ad. The percent increase or decrease next to this number is a comparison with the previous 7-day period.
  • People Talking About This – This is the number of people that engage with your Page over the past 7 days and includes users liking your Page, liked, commenting on or sharing a post from your Page, answered a Question you’ve asked on your Page, or tagged your Page in an update or in a photo. This also includes Facebook users who’ve responded to an event on your Page. The percent increase or decrease next to this number is a comparison with the previous 7-day period.
  • Weekly Total Reach – This is the number of people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) over the past 7 days . The percent increase or decrease next to this number is a comparison with the previous 7-day period.

Underneath these four numbers you’ll see a graph with rolling weekly numbers for “Talking About This” and“Weekly Total Reach” for the past month. You’ll also see dots for each day that you’ve posted to your page (dot size indicates the number of posts for that day).

What does the Page Posts information mean?

media 1318185793888 The New Facebook Insights Explained in Plain Engish

Under the graph you’ll see a spreadsheet of your most recent page updates, with information about how Facebook users engaged with that content. Each column can be sorted, and you can even filter by post type at the top left of this spreadsheet (click on “All Post Types” at the top right of the spreadsheet to filter).

Following is the definition for each column:

  • Date – The date that your post was published.
  • Post – The type of post (post, photo, video, link, platform post) and excerpt.
  • Reach – The number of people who saw that update, or the number of times that update was displayed.
  • Engaged Users – The number of people who have clicked anywhere on your Post.
  • Talking About This – The number of people who have created a story from your Post (see what this includes at the beginning of this article).
  • Virality – The number of people your post reached who “talked about it” (Talking about this divided by Reach).

Website Developer in White plains, ny

If you own a business in White Plains, NY located in Westchester County it is important to understand the role that a professionally designed website can play in getting new business, having potential customers find you and gaining credability. A new website for your business in White Plains can play a huge roll in increasing your consumer base. Our White Plains, NY  Website Design Services can be immensely useful for your local White Plains business. Whether you’re looking to integrate social media marketing into your existing site, build a new website, have a website designed that is SEO friendly or simply need help with a social media marketing campaign, consider Presentation Multimedia.  A New Website that is designed by a professional company who has an office in Westchester County can help you also with your Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing. We are real, we have an office and we are local.. Our Website Designs, our SEO services and our social media marketing programs are specially designed for Westchester Businesses especially those in White Plains. NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media and Integrating it into your White Plains Website for your business:

1. Integrate social media into your website: If you have a website and it lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your White Plains, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in White Plains, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your White Plains business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in White Plains, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable White plains Website Development and Social Media Marketing Solutions

We offer affordable White Plains Businesses creative website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding newly designed website, integrate a social media campaign and work hard to develop a strong following in White Plains, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you company's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Since its launch in March 2010, social media marketing and bookmarking site Pinterest has grown at an incredible rate. Interestingly enough, the site is seeing more health-related searches now than ever before, according to Pinterest spokesperson Lisa Israel. This includes dentistry.

The best way to think about Pinterest is that it’s a sort of digital wish list, or a to-do list. Users “pin” images and articles found online to their digital boards, eventually creating “scrapbooks” of what they want, need, are interested in, and more.

Pinterest members also follow each other and comment on pins and scrapbooks, so in that sense it’s similar to other social media marketing platforms.

So how can you use this for your dental or orthodontic practice social media marketing? A good place to start is by sharing photos. Share photos of your dental practice, as well as before and after photos of your work. Interestingly enough, teeth-whitening and braces are two very popular dental “pins” on Pinterest, so it helps to showcase your work. Also share photos of your offices themselves in order to give potential patients an idea of what your office and building is like. 

This is really just the beginning though. Pinterest is capable of increasing the reach of your dental practice marketing efforts by engaging existing patients, while expanding your practice’s social media marketing reach. If you’re interested in Pinterest, social media marketing, and what it can do for your dental or orthodontic practice, Presentation Multimedia can help. One of our many specialties is social media marketing for dental and orthodontic practices. Give us a call at (914) 788-1555 or email us today. 

dental practice marketing-facebook marketing for othodontists

In the ever-changing climate of social media marketing, it can be hard to keep up. Now that Facebook has added yet another feature to its mobile app, called “Nearby,” you’ll have to consider how to use this to your advantage in regards to dental practice marketing.

The basic idea of Nearby is to help Facebook users find businesses that are close by based on information and recommendations from their friends. When users of the Facebook mobile app click the Nearby button, a list of businesses will pop up. The list can be categorized by the type of business, and is sorted by feedback from those on your friends list.

According to an article in USA Today, Facebook product manager stated that “The visualization of the information is what's dramatically improved. So instead of a plain list, the new tab will pull up a map based on where you are, and a list of places that are around you that we think are the most interesting, based on where your friends have been, or their recommendations."

You’re probably wondering what this means for you and your dental or orthodontic practice marketing. Essentially with Facebook’s “Nearby” function, more and more Facebook users will be searching for local businesses using their smartphones. If you consider that, plus the rapid increase in smartphone usage in the US, your site definitely need to be optimized for mobile viewing.

“Nearby” offers many things to think about. Is your site mobile-friendly? Do you have a Facebook page for your business? If so, think about how many “likes” your practice has and if it could use some growth.

At Presentation Multimedia we can help not only with website design and development for smartphones, but also with social media marketing through Facebook, Twitter, and many more. One of our many specialties is helping dentists and orthodontists market their practices through social media marketing. Call us today at (914) 788-1555 or email us

Have you heard of Twitter’s Vine app? Released on January 24, for the iPhone and iPad, it’s one of the newer growing social media trends. What Vine essentially does is allow users to capture up to six seconds of looping video, which can then be shared via Twitter and Facebook. Videos can run for six seconds straight, or can be stopped and started at will, creating a unique clip to share with the world. Six seconds may not seem like a long time, but with a proper idea and enough creativity, that’s can be enough to convey a message and make something that could potentially go viral.

You’re probably wondering how this platform can be used for social media marketing. Well, there are tons of possibilities. If you’re creative enough, you can use Vine to convey a message, demonstrate how a product works, or give consumers a glimpse of something new. Vine can emphasize and promote your brand, and because the videos can be integrated and posted on your businesses Twitter and Facebook accounts, sharing videos is not a problem. If you’ve established a fanbase on these platforms you already have a viewing audience.    

Also consider the possibility of having loyal, happy customers spread the word about your business using Vine. Ultimately, short video testimonials from existing customers really do nothing but help you company.

If you’re considering a social media marketing strategy or have questions about how Twitter, Facebook, and Vine can help your business grow, Presentation Multimedia can help. Give us a call at (914) 788-1555 or send us an email

Mamaroneck, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Mamaroneck, NY Social Media Marketing services can be immensely useful for your Mamaroneck, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Mamaroneck, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Mamaroneck, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Mamaroneck, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Mamaroneck, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mamaroneck, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Mamaroneck Website Development and Social Media Marketing Solutions

We offer affordable Mamaroneck website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mamaroneck, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Rye, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Rye, NY Social Media Marketing services can be immensely useful for your Rye, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Rye, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Rye, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Rye, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Rye, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Rye, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable rye Website Development and Social Media Marketing Solutions

We offer affordable Rye website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Rye, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Elmsford, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Elmsford, NY Social Media Marketing services can be immensely useful for your Elmsford, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Elmsford, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Elmsford, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Elmsford, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Elmsford, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Elmsford, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Elmsford Website Development and Social Media Marketing Solutions

We offer affordable Elmsford website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Elmsford, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Mount Vernon, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Mount Vernon, NY Social Media Marketing services can be immensely useful for your Mount Vernon, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Mount Vernon, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Mount Vernon, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in New Rochelle, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Mount Vernon, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mount Vernon, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Mount Vernon Website Development and Social Media Marketing Solutions

We offer affordable Mount Vernon website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mount Vernon, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

New Rochelle, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our New Rochelle, NY Social Media Marketing services can be immensely useful for your New Rochelle, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in New Rochelle, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your New Rochelle, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in New Rochelle, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your New Rochelle, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in New Rochelle, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable New Rochelle Website Development and Social Media Marketing Solutions

We offer affordable New Rochelle website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in New Rochelle, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

yonkers, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Yonkers, NY Social Media Marketing services can be immensely useful for your Yonkers, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Yonkers, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Yonkers, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Yonkers, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Yonkers, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Yonkers, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Yonkers Website Development and Social Media Marketing Solutions

We offer affordable Yonkers website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Yonkers, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Mount Kisco, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Mount Kisco, NY Social Media Marketing services can be immensely useful for your Mount Kisco, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Mount Kisco, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Mount Kisco, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Mount Kisco, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Mount Kisco, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mount Kisco, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Mount Kisco Website Development and Social Media Marketing Solutions

We offer affordable Mount Kisco website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mount Kisco, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

white plains, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our White Plains, NY Social Media Marketing services can be immensely useful for your White Plans, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in White Plains, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your White Plains, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in White Plains, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your White Plains, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in White Plains, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable White Plains Website Development and Social Media Marketing Solutions

We offer affordable White Plains website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in White Plains, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

tarrytown, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Tarrytown, NY Social Media Marketing services can be immensely useful for your Tarrytown, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Tarrytown, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Tarrytown, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Tarrytown, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Tarrytown, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Tarrytown, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Tarrytown Website Development and Social Media Marketing Solutions

We offer affordable Tarrytown website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Tarrytown, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

ossining, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Ossining, NY Social Media Marketing services can be immensely useful for your Ossining, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Ossining, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Ossining, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Ossining, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Ossining, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Ossining, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable ossining Website Development and Social Media Marketing Solutions

We offer affordable Ossining website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Ossining, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

yorktown, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Yorktown, NY Social Media Marketing services can be immensely useful for your Yorktown, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Yorktown, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Yorktown, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Yorktown, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Yorktown, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Yorktown, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Yorktown Website Development and Social Media Marketing Solutions

We offer affordable Yorktown website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Yorktown, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Peekskill, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Peekskill, NY Social Media Marketing services can be immensely useful for your Peekskill, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Peekskill, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Peekskill, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Peekskill, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Peekskill, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Peekskill, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Peekskill Website Development and Social Media Marketing Solutions

We offer affordable Peekskill website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Peekskill, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

Pleasantville, NY Social Media Marketing Services

 

If you own a business in Westchester County, NY, it’s important to understand the role that social media marketing can play in increasing your consumer base. Our Pleasantville, NY Social Media Marketing services can be immensely useful for your Pleasantville, NY business. Whether you’re looking to integrate social media marketing into your existing site, build a new, SEO friendly site or simply need help with a social media marketing campaign, consider Presentation Multimedia.  Facebook Marketing, Twitter Marketing, YouTube Marketing, Pinterest Marketing, and Email Marketing are all social media marketing programs we offer to Westchester Businesses especially those in Pleasantville, NY.

Social media can be a great way to get your business’ name out there, and can be an effective means of attracting new clients and customers.

Here are a few things to consider when thinking about using social media for your business:

1. Integrate social media into your website: If you have a website and lacks social media integration, such as a Facebook “like” button or a way to share pages via Twitter, you’re losing out on potential business. Consider email marketing campaigns for your Pleasantville, NY business as well.  

2. Use social media to promote brand advocacy: When you set up a Facebook page for your small business in Pleasantville, NY, you’re basically giving happy customers a way to show that they love the work or service you provided for them. Sharing via social media essentially promotes positive reviews and recommendations.

3. Social media ultimately increases your visibility: If you don’t already have a website, you should consider letting us help with that. If you do, then you know that content is king, and you’ll want your content displayed in as many places as possible. Through a solid social media marketing plan, we can guarantee that more people will see who you are and what your business does.

You must have a robust Social Media Marketing Program in place. Your existing customers can be your biggest sales force, and if you aren’t using Social Media Marketing for your business you may be losing possible clients and customers for your Pleasantville, NY business.

Did you know.... the four most visited websites in the world are FacebookGoogle, Youtube and Yahoo, and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media/networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Pleasantville, NY, or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on page one on Google can be a very daunting task.

Affordable Pleasantville Website Development and Social Media Marketing Solutions

We offer affordable Pleasantville website design and first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Pleasantville, NY and/or regionally or nationally. All of our website design, social media marketing, and search engine marketing services, from consulting to total management, are custom modeled to fit you organization's budget.

Call us today for a free consultation at 914-788-1555 or EMAIL US.

 

Pleasantville, NY WEBSITE DESIGN and Social Media Marketing Services

Our Pleasantville, NY Website Design and Pleasantville Social Media Marketing services can be extraordinarily useful to your fellow Pleasantville, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Pleasantville.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Pleasantville.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Pleasantville. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Pleasantville, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Pleasantville Website Development and Social Media Marketing Solutions

We offer affordable Pleasantville website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Pleasantville, NY and/or regionally or nationally. All of our website design and social media marketing and search engine marketing services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

new rochelle, NY WEBSITE DESIGN and Social Media Marketing Services

Our New Rochelle, NY Website Design and New Rochelle Social Media Marketing services can be extraordinarily useful to your fellow New Rochelle, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in New Rochelle.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in New Rochelle.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in New Rochelle. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in New Rochelle, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on Page 1 in Google can be a very daunting task.

 

 Affordable New Rochelle Website Development and Social Media Marketing Solutions

We offer affordable New Rochelle website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in New Rochelle, NY and/or regionally or nationally. All of our website design and social media marketing and search engine marketing services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Mount vernon, NY WEBSITE DESIGN and Social Media Marketing Services

Our Mount Vernon, NY Website Design and Mount Vernon Social Media Marketing services can be extraordinarily useful to your fellow Mount Vernon, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Mount Vernon.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Mount Vernon.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Mount Vernon. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mount Vernon, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on Page 1 in Google can be a very daunting task.

 

 Affordable mount Vernon Website Development and Social Media Marketing Solutions

We offer affordable Mount Vernon website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mount Vernon, NY and/or regionally or nationally. All of our website design and social media marketing and search engine marketing services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Mount Kisco, NY WEBSITE DESIGN and Social Media Marketing Services

Our Mount Kisco, NY  Website Design and Mount Kisco Social Media Marketing services can be extraordinarily useful to your fellow Mount Kisco, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Mount Kisco.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Mount Kisco.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Mount Kisco. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mount Kisco, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. And coming up on Page 1 in Google can be a very daunting task.

 

 Affordable mount Kisco Website Development and Social Media Marketing Solutions

We offer affordable Mount Kisco website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mount Kisco, NY and/or regionally or nationally. All of our website design and social media marketing and search engine marketing services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

larchmont, NY WEBSITE DESIGN and Social Media Marketing Services

Our Larchmont, NY  Website Design and Larchmont Social Media Marketing services can be extraordinarily useful to your fellow Larchmont, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Larchmont.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Larchmont.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Larchmont. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Larchmont, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable larchmont Website Development and Social Media Marketing Solutions

We offer affordable Larchmont website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Larchmont, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

mamaroneck, NY WEBSITE DESIGN and Social Media Marketing Services

Our Mamaroneck, NY  Website Design and Yonkers Social Media Marketing services can be extraordinarily useful to your fellow Mamaroneck, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Mamaroneck.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Mamaroneck.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Mamaroneck. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Mamaroneck, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Mamaroneck Website Development and Social Media Marketing Solutions

We offer affordable Mamaroneck website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Mamaroneck, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

rye, NY WEBSITE DESIGN and Social Media Marketing Services

Our Rye, NY  Website Design and Rye Social Media Marketing services can be extraordinarily useful to your fellow Rye, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Rye.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Rye.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Rye. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Rye, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable rye Website Development and Social Media Marketing Solutions

We offer affordable Rye website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Rye, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

yonkers, NY WEBSITE DESIGN and Social Media Marketing Services

Our Yonkers, NY  Website Design and Yonkers Social Media Marketing services can be extraordinarily useful to your fellow Yonkers, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Yonkers.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Yonkers.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Yonkers. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Yonkers, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable yonkers Website Development and Social Media Marketing Solutions

We offer affordable Yonkers website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Yonkers, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Elsmford, NY WEBSITE DESIGN and Social Media Marketing Services

Our Elmsford, NY  Website Design and Elmsford Social Media Marketing services can be extraordinarily useful to your fellow Elmsford, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Elmsford.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Elmsford.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Elmsford. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Elmsford, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Elmsford Website Development and Social Media Marketing Solutions

We offer affordable Elmsford website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Elmsford, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

white plains, NY WEBSITE DESIGN and Social Media Marketing Services

Our White Plains, NY  Website Design and White Plains Social Media Marketing services can be extraordinarily useful to your fellow White Plains, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in White Plains.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in White Plains.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in White Plains. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in White Plains, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable white plains Website Development and Social Media Marketing Solutions

We offer affordable White Plains website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in White Plains, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Scarsdale, NY WEBSITE DESIGN and Social Media Marketing Services

Our Scarsdale, NY  Website Design and Scarsdale Social Media Marketing services can be extraordinarily useful to your fellow Scarsdale, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Scarsdale.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Scarsdale.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Scarsdale. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Scarsdale, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Scarsdale Heights Website Development and Social Media Marketing Solutions

We offer affordable Scarsdale website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Scarsdale, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

tarrytown, NY WEBSITE DESIGN and Social Media Marketing Services

Our Tarrytown, NY Website Design and Tarrytown Social Media Marketing services can be extraordinarily useful to your fellow Tarrytown, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Tarrytown.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Tarrytown.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Tarrytown. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Tarrytown, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Tarrytown Website Development and Social Media Marketing Solutions

We offer affordable yorktown website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Tarrytown, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Ossining, NY WEBSITE DESIGN and Social Media Marketing Services

Our Ossining, NY  Website Design and Ossining Social Media Marketing services can be extraordinarily useful to your fellow Ossining, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Ossining.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Ossining.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Ossining. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Ossining, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable ossining Website Development and Social Media Marketing Solutions

We offer affordable yorktown website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Ossining, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Yorktown Heights, NY WEBSITE DESIGN and Social Media Marketing Services

Our Yorktown Heights, NY  Website Design and Yorktown Social Media Marketing services can be extraordinarily useful to your fellow Yorktown Heights, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Yorktown Heights.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Yorktown.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Yorktown Heights. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Yorktown Heights, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable Yorktown Heights Website Development and Social Media Marketing Solutions

We offer affordable Yorktown website design, first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Yorktown, NY and/or regionally or nationally.. All of our website design and social media marketing and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

 

Peekskill, NY WEBSITE DESIGN and Social Media Marketing Services

 

Our Peekskill, NY  Website Design and Peekskill Social Media Marketing services can be extraordinarily useful to our fellow Peekskill, NY businesses. Having a new cutting edge Website and complete Social Media Campaign is the most effective way to  attract new clients and customers.

There are three things every business needs to have in order to succeed.

1. Have a a professionally designed website..Your website is your gateway to the world..If you dont have a easy to navigate and attractive website you can lose all credability and you will lose business to your competition in Peekskill.

2. People are looking for your services on Google every single day..If your SEO (search engine optimization) is not to notch you are losing business to your competition in Peekskill.

3. You must have a robust Social Media Marketing Program in Place.. Your exisiting customers can be your biggest sales force If you are not using Social Media Marketing for your business you again will lose business to your competition in Peekskill. 

Did you know.... the 4 most visited websites in the world are Facebook, Google, Youtube and Yahoo. and in fact, Facebook has surpassed Google as the worlds most visited website. This is why social media / networking sites like Facebook, Twitter, Google+, and LinkedIn are amazing resources for showcasing products and services, offering educational information, gathering feedback, and having your business show up locally in Peekskill, NY or across the nation on Google is so important.

However, building a social media following can be a tedious, time consuming, process. AND coming up on Page 1 in Google can be a very daunting task.

 

 Affordable PEEKSKILL Website Development and Social Media Marketing Solutions

We offer affordable website design ,first-class social media marketing services that include everything from account set-up to content creation and response.

We will build your company an outstanding social media reputation and work hard to develop a strong following in Peekskill, NY and/or regionally or nationally.. All of our website design and social media and search engine marketing  services from consulting to total management are custom modeled to fit you organization's budget.

Call us for a free consultation 914-788-1555  or EMAIL US..

 

 

 

Does your Westchester County, NY, business have a blog on its site? If not you may want to consider adding one and updating it regularly. The fact is that blogging can actually help with SEO for your site, which in turn will increase traffic and result in higher rankings on Google.

You’re probably wondering how blogging and search engine optimization are related. Well, essentially every time a new post is added to your blog, new content is being added to the site. That means new backlinks, pages, and keywords. Blogging can also help your website rank for long tail keywords, which are keyword phrases that contain at least three words.

It’s also important to blog often, remember the message you are trying to convey, and always focus on unique content. If done properly, blogging can help with SEO, which can increase traffic and help your site stand out from the rest.  

If your website design doesn’t incorporate a blog, we highly advise you consider adding one. SEO and Blogging for small businesses in Westchester County, NY, are among the many things we specialize in at Presentation Multimedia. If you’re interested in learning more about the relationship between SEO and blogging, need a blog added to your site, or simply need content, This email address is being protected from spambots. You need JavaScript enabled to view it.%20%20">contact us today for a consultation. 

If you’re running an e-commerce site, no matter what the size, you should never ignore the power of social media and email integration. Both of these tools can help your site gain not only traffic, but a following. When choosing a design for your website, ask for an email sign-up box, where visitors can subscribe to newsletters and receive exclusive offers and discounts from your company.

Also be sure to include a Facebook “like” box as well as the option to follow your company via Twitter. Once you’ve got a following, you can use these outlets to effectively promote and advertise your business. At Presentation Multimedia we specialize not only in Web Design, but Social Media Marketing as well.

 We can help you integrate and develop a social media strategy that incorporates:

  • Facebook
  • Twitter
  • Google +soc
  • Youtube
  • Linkedin
  • And more…

We want your site to get as much exposure as possible, so let us help you increase your social media presence in 2013!

Part of building your company is establishing a recognizable brand. A brand is what makes your company unique and makes it stand out from the rest, so it’s important to create a solid, memorable image. In addition, your brand can be a deciding point for potential customers, so it’s something that should be carefully thought out. 

Once you have an idea of what image your company wants to present, Presentation Multimedia can help you build a site around that. It’s important to think about your logo and how it will be used on your new or updated site. You want to make sure that your logo is consistent wherever it is displayed on the site, and ultimately something that customers can recognize immediately.

Also take colors into consideration when choosing a design for your new web design or upgraded site. Colors can evoke a number of different emotions and moods, so choose a color scheme that coincides with your company and its brand.

Consider the following when thinking about color schemes for your site:

  • Red: The color of love, red is also the most emotionally intense color.
  • Blue: A calming and tranquil color, blue is essentially the emotional opposite of red.
  • Green: Also a calming color, green is one of the more popular colors today and often evokes images of nature.
  • Purple: Traditionally the color of royalty, purple brings class, luxury, and sophistication to mind. 
  • Yellow and Orange: Both of these colors will grab anyone’s attention, but be careful will yellow as some find it too intense. Orange is warmer though, and a bit more welcoming.

If you aren’t sure what you want your site to look like, we can help with that too. Contact us today by calling 914-788-1555 or emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it.!

Presentation Multimedia is a social media marketing company in Westchester County with years of industry experience. We are committed to constant innovation and integration in our field. These principles are what have set Presentation Multimedia apart from other Social Media Marketing companies. We provide a wide variety of multimedia and marketing services including Website Design, Social Media Marketing, Search Engine Optimization (SEO), Email Marketing, QR Code Marketing, Mobile Marketing, and App Development. We have consistently delivered the most complete suite of internet marketing services for our local clients.

Presentation Multimedia offers stress-free social media management and marketing services. You do what you do best, and let us do the rest! Spend your time on other important business priorities, while knowing your social media marketing strategy is in extremely adept hands.

Contact us today for a free consultation to find out how Presentation Multimedia can help grow your presence online! Call 914-788-1555 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

The Internet provides us with a medium to spread the word faster! Viral Marketing does just that. It is a marketing strategy that encourages individuals to pass on your message to others. This helps create the potential for an extensive reach and potential for growth with low overhead.

So what are the elements of a successful Viral Marketing Strategy?

First, remember that not all strategies will work, and some will work better than others. Here are some helpful tips and ideas to get you on your way to a solid Viral Marketing strategy.

Give Aways, Exclusive Offers, etc.
Cheap is great, but FREE is even better! Of course you think free and you also think no profit. But, free creates interest, and free attracts eyeballs! From this traffic and buzz created by your giveaway, you earn valuable email addresses, to continually advertise to in your email marketing campaigns.

Simple, Easy, Transferrable Content
In other words, is your message easily transferrable between email, website, graphic, and download? And, better yet is it transferred without degradation? Keep the message concise and compelling!

Make Use of All Networks and Resources
We recently discussed the new Facebook Graph search which talks about the 'trillion' connections within the graph. Even if we talk on a small scale, most people have a network of at least 8-12 'real' people within their network of friends and family. The key is to find these existing communities of people (especially those that might be interested in your product/service) and get them to see your message!

Call us today at 914-788-1555 for a free consultation! Or, email This email address is being protected from spambots. You need JavaScript enabled to view it.

Presentation Multimedia is a fully staffed marketing company located in Peekskill NY, providing SEO, Social Media Marketing, Mobile Marketing and App Development, Web Design, Email Marketing, Blogging and more to businesses in White Plains, Ardsley, Tarrytown, Yonkers, Cortlandt, Yorktown, Rye, Scarsdale, Elmsford, Pleasantville, Mamaroneck and the rest of Westchester County!

Did Facebook just get even more powerful? Currently still in beta, the new Facebook Graph Search will make it even easier for people to discover your business!

"It's not Web search. We're not indexing the Web. We're indexing our map of the graph." (Mark Zuckerberg, FORBES)

Huh? Well what you need to know, there are more than a trillion connections in this graph! Not million, not billion, TRILLION. That's a lot of connections! Graph search is geared towards providing answers, not links. Plus, it provides totally unique search results based on your own Social Graph. This is a huge plus for Social Media Marketing! Just think, just because your business Fan page is 'liked' by one person, you are now included in their social graph!

Presentation Multimedia is ready to tackle your Social Media Marketing campaign! Our Social Media Specialists can optimize your Facebook page for the new Graph Search, which will help drive traffic to your website, and boost sales!

First question for you, does your business have a Facebook Fan Page?
You may be laughing at this question, saying what business doesn't have a Facebook page? But, you'd be surprised. You're definitely ahead of the game if you do in fact have a Facebook page, but the more important question is how are you using it?

Key opportunities on your Facebook Page:

1. About Section
2. URL
3. Username
4. Business Address (think local)
5. Content Content Content

Make your business Stand Out, give yourself a voice! Develop your online presence and watch your business grow!

And remember, it's ok to talk to a marketing company! We are here to help you. The most important thing to think about is your business, your product. Whatever market you are in, focus on being the best! (and let us do the rest)

 

Call us today at 914-788-1555 for a free consultation! Or, email This email address is being protected from spambots. You need JavaScript enabled to view it.

Presentation Multimedia is a fully staffed marketing company located in Peekskill NY, providing SEO, Social Media Marketing, Mobile Marketing and App Development, Web Design, Email Marketing, Blogging and more! 

 

 

The answer is simple: With a proper social media marketing plan it can! What is it you are looking to get out of your Social Media networks? If you're lost, it's ok. It's the start of a new year, and now is the best time to start your online marketing campaign on the right foot (or left if you're a lefty!). Start by changing your outlook! Instead of just looking to get likes on your Facebook page and followers on your Twitter page, try looking for customer loyalty instead.

You have a multitude of Social Media Networks, and that's great! But, a question to ask yourself, "Are you posting the same content across every network?" Start looking at each individual social network as it's own entity! Give your customers a reason to want to follow you on Twitter, and also like your Facebook page. Now, I know you're saying, "Well that sounds like a lot of work!". You are absolutely right, it can be a lot of work. But we are here to help. You continue to do what you do best, and Presentation Multimedia can take on your Social Media Marketing campaign. Watch your customers grow in 2013!

All in all, you need to figure out what your resources are, and figure out how to strategize your marketing plan. It's ok to ask for help, and could really benefit your business! How bout a consultation? Give Presentation Multimedia a chance to analyze your Internet Marketing and Mobile Marketing strategy and see how we can help you improve your business in 2013. Call us today at 914-788-1555 or email This email address is being protected from spambots. You need JavaScript enabled to view it.


Do you know who you are targeting with your Social Media marketing for your orthodontic practice? There was an intriguing study done by Community 102 that looked at who is using Social Media and how often they are using it.

Some of the most fascinating statistics from this study are:

  • The average social network user is 37 years old.
  • The average Facebook user is 38 years old.
  • The average Twitter user is 39 years old.

From an orthodontic practice viewpoint, these ages are the ones with children that are your primary target in your business strategy. Marketing your practice using Social Media should be one of your marketing strategies, as the power of social marketing is very strong!

If you would like to add Social Media to your marketing strategy, contact us at Presentation Multimedia. Though we need your input to make your Social Media campaign successful, we can save you precious business time by managing your campaign and making sure it stays up to date with frequent posts so that your target audience can stay connected to you. Your customers are looking for a personal connection with the places they do business with and Social Media can help you attain that personal connection. Contact us at 914-788-1555 for a consultation on how to add Social Media to your business strategy!

 

People walk around this world with a Smartphone glued to their hip, and a tablet (or a laptop) in their bag. Quick access to every piece of info ever written can be found with the click of a button (Thanks Google...). So you've finally given in and decided to take your business to the next level by building up your web presence. This is of course one of the best decisions you could make!

So, good start. We commend you for your bravery! But, what happens next? Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, Reddit, Blogs, and everyone's favorite acronym, SEO! It can be overwhelming and can even seem impossible to build a Social Media and Mobile Marketing Campaign that is really geared to your business and more specifically your company.

A few tips:

  1. Personalization on Social Media is key! Who are you?
  2. Make sure your site is not only content rich, but rich with engaging content. Give them a reason to want to visit your site!
  3. Onsite SEO is definitely necessary to help get your webpage popping up...but...
  4. ...external SEO is also a powerful player in getting your site ranking higher.
  5. If you are a local business, "Think Globally, Act Locally". Even though the web is a global market by nature, still remember what your market is!

At Presentation Multimedia, we know how time consuming it is to manage and run your business. But, we also know, nobody does it better than you! That's why we have a fully staffed team of knowledgeable SEO and Social Media Experts ready to take on everything else for you! We can help manage your Internet Marketing Campaigns, to ensure your getting the most traffic to your websites. We can help build and maintain your Social Media Campaigns, to make sure you are staying up to date and getting the most from Social Media as possible. We can also help manage and maintain your website. Whatever your needs, we are here for you! Contact us today! get a jump on 2013, call (914-788-1555) for a consultation and see how we can help improve your Internet Marketing Campaign in 2013!

 

As you search the Internet you may be seeing more and more websites that are wider than normal. And, when you shrink your browser, you'll notice that the content will actually resize to fit the screen!

This isn't just a fancy design technique, but rather serves an important purpose! Functionality is key when it comes to website design. Today, we are seeing a huge shift in media consumption. PC sales are on a decline, and tablet and smartphone sales are on the rise!  The solution is to make sure your website works on every device. Responsive web design allows your website to work seamlessly across any screen resolution by the use of 'media queries'. These media queries determine what resolution your site is being viewed at and is then sized correctly for that device.

Smartphone and tablet users are getting used to seeing content being delivered in this newly mobile friendly fashion. Is your website mobile ready? Do your users have to constantly zoom in and out to read the content of your pages? Contact Presentation Multimedia today for a consultation and get your website, SEO, and Social Media Marketing Plan up to date for 2013!

 

Social Media Increasingly Popular With Dentists

A growing number of dentists are using Twitter and Facebook to connect with patients and distribute new information, special offers or giveaways, and promote events. By incorporating a prominent Facebook “Like” button on their home page, dental practices are able to market themselves as a community of people who engage and interact with common interests. Now that Facebook has exceeded Google as the largest visited online portal, a non-presence or non-active presence on these social sites is definitely a missed opportunity.

 

Social Media: It’s just not that complicated

Social media (and the exploitation of it for the purposes of promoting a dental practice) is a viable new marketing vehicle. But please, don’t let it all confuse you. Let’s explore the most common possibilities.

Social Media to gain search engine ranking and position

This is the very first, quickest benefit to a dental office. Imagine for a moment that you already have a great website with great optimization. Your website link comes up on the first page of almost any Google search for almost any key word or phrase related to dentistry in your area. Now imagine your blog, your Facebook account, your Twitter account, and your YouTube channel are all active and populated say once a month with new content. BOOM! Now, instead of having just your website link show up once in a Google search, your practice may have three or four of the top ten positions! Clearly, the biggest short-term advantage of building and managing your social media presence is going to come from more dominant search engine positions


QRCode

We've discussed the power of the QR Code in prior blogs, but we wanted to take a minute to reiterate it's importance in the mobile marketing world.

QR Codes have a tremendous upside! They are far more powerful than the regular product barcode, as they can contain practically anything. With one scan you can transport potential customers to your Facebook, Twitter, Pinterest, Website, Coupons, Pictures...see where I'm going with this. The possibilities are practically endless!

Once you have this QR Code, you can place it...anywhere! You can send it in an email, print it on flyers, packaging, pamphlets, t-shirts, stickers, and you instantly give direct access to tons of information! Remember the 'free coffee' or 'free oil change' punch cards? As Smartphone use is on the rise, QR Codes are taking the place of these punch cards. Not only can you share info with your QR Code, but you can also use them to track info. You can set up promotions such as, "Check in here 3 more times and receive...". Create a direct interaction with your customers, or potential customers!

Just imagine all the great marketing potential embedded in a tiny little barcode! If you're having trouble seeing the possibilities, that's where we come in! We have endless ideas of how you can utilize technology to help your social media and marketing campaigns and grow your business! Contact us today at 914-788-1555.

Does your business have a content marketing strategy? Sure you have a Facebook, Twitter, and Pinterest account. Which is great, and necessary in today's world. (You do have a Facebook, Twitter, and Pinterest account right? You have gone social?)

The question is, what are you using them to accomplish? Creating a content marketing strategy is the first step in optimizing your web marketing campaign. This also gives you a reason to sit down and think about your business. What impact does your product or service have on your customers? What extra information or news could really benefit your customer base? What impact can you have on your customers that doesn't directly involve your product or service? Don't be afraid to outsource your marketing campaigns.

Consistency is of most importance to any successful Content or Social Media Marketing Campaign. This is where outsourcing to a marketing company can come in handy. Consistency is the key to building relationships. Blogging is currently the most stable form of SEO, and also provides a great way to build email lists, as well as get people interacting on other social media platforms. Blogs allow you to create content that is easily indexed and searchable for search engines, and also incredibly easy to share!

Presentation Multimedia is a Peekskill based web design and marketing company, providing social media marketing, web design, and application development to White Plains, Yonkers, Mt Kisco, NYC, Northern Westchester, Putnam County and beyond. We are a fully staff team of LOCAL professionals, ready to help you with all your Content Marketing, Social Media Marketing, Web Marketing, and Mobile Marketing needs. Let us work with you and your business to develop a successful web marketing strategy. Contact Us today for a consultation. Phone: 914.788.1555!

As they say, “a picture is worth a thousand words.” Now there is a new way to market your business using pictures – Instagram, a very popular app that is both a photo-sharing and social media app.

With 100 million users on Instagram, it can be a very powerful way to reach potential customers and to connect with your current customers. How Instagram works is that a user takes a picture with a smart phone, applies various filters to give the desired look to the photo, and then posts the photo onto Instagram.   These pictures can then be posted on other social media sites such as Facebook and Twitter. Like Facebook and Twitter, users can follow and “like” your photos.

How is Instagram different than Pinterest, you may ask? Pinterest is a place to post pictures and images that you find really interesting and inspiring. Instagram is a place to post photos that are not quite all glossy and pretty, but tell a story. Pinterest is like the photos you display on your wall, while Instagram is the photo album.

Instagram allows you to target mobile users with a social media marketing campaign based on photo sharing. This can be done through a photo contest, telling a story about your business through photos, or marketing an upcoming event through photos.   Instagram allows you not only to talk about your business, but also allows you to humanize your business by showcasing pictures of your product, service, events, employees, etc.   To be successful on Instagram as a business, you can’t just sell your product – you must find a way to relate with people. For the potential customer, Instagram can be used to show that customer why they should take a look at your business. Find something about your business that will connect with your customers and use photos to solidify that connection. That way, your customer will have a true interest in what you are all about.

Now is the time to expand your social media marketing! Contact us at Presentation Multimedia to discuss your current marketing campaign and how we can help to broaden your business potential. We also specialize in web design, SEO for your website, email marketing, and app design for small businesses. Give us a call! We’d love to help you!

Contact us today 914-788-1555

You may be thinking, "If we build it, they will come." However, you may have built the best website for the best product, but if nobody knows it exists, what good will it do?

Driving traffic to a website means more than just having a great product or providing great content. Promoting that content is where the importance really lies!

Having a clear web marketing strategy is essential to building your business. Is your website optimized for search engines? Do you have a blog? Do you make proper use of Social Media? What about e-blasts, or QR Code Marketing? These are all huge tools available to help build and promote your web presence.

If your head is spinning, don't worry, Presentation Multimedia is a fully staffed team of marketing pros providing web design and marketing to Westchester, Rockland, Putnam and NYC. We are not afraid to think 'outside the box'. Whether it's Social Media Marketing, SEO for your website, blog writing, e-mail marketing, mobile marketing, we got you covered!

Contact us today 914-788-1555

Web design trends are of course like fashion, always changing! But, one thing that doesn't change is making sure your web site is functional, optimized for search engines (SEO), and user friendly.

As you are scrolling through your website, ask yourself these questions. Does my site have flashing text? flashing images? auto-play music that can't be disabled? lack of structure?
If you've answered yes to any of these questions, it may be time for a new website!!

Structure and Navigation
One thing that doesn't change overtime is the importance of site structure. When a potential customer comes to your site, you want to keep them there. If there is unclear navigation, clutter, and unnecessary content, you may find you users are off to a competitors site rather quickly. Make sure your menus and navigation system is consistent throughout your website. Moving content from page to page makes it hard for the user, and in turn will drive traffic AWAY from your site.

Function Over Design
You know the phrase "don't judge a book by its cover"? You know we all do? This is not true, when discussing web design. If your website has a slow load time, is not cross-compatible among different browsers, and is not easily navigable, nobody is going to care how great it looks! When looking at your website statistics it's important to note the exit pages. If you find your users never make it past your homepage, there could be a problem. And this problem may not be related to the design! Function comes first.

Styling
Does your website have consistency across pages? Inconsistent styling can easily be your downfall. You want to create a coherent theme across your entire site. This helps with company branding, as well as increases the usability. Ensuring different fonts and colors are being used in a consistent manner is incredibly important. For example, changing colors of headings and buttons on different pages may seem like a great design idea, but will prove to be ineffective. 

Westchester Web Design and Marketing

Before you take on a redesign project, make sure you have a plan. Why are you redesigning your site? What content is important? What is your approach from a business stand point. You think of your business goals, we as developers and designers can help you reach those goals by building a customized and responsive website!

Having a website that looks great means nothing if nobody sees it. Presentation Multimedia's designers are trained in Search Engine Optimization to ensure your site gets traffic. Presentation Multimedia also specializes in web and mobile marketing, app development, and social media marketing.

Contact us today to get started on your next website!

 

 

 

 

Facebook, Twitter, Pinterest, Oh My...
By this point, Facebook and Twitter are a part of our daily conversations and so are their verbs (posting, tweeting, liking, sharing...etc). But are you pinning? Pinterest may be the new kid on the block, but it's popularity is growing and growing!

Pinterest is a picture based social media platform. Users can find images anywhere on the web and 'pin' them to 'boards', generally categorized by a topic. Other users can then like, comment on, or repin these images to their own boards to share with their own followers. It's a quick and easy way to get a picture seen by a lot of people!

When you visit the Pinterest home page you'll find a wall of pictures that scrolls and scrolls and scrolls. Once you create an account, you'll have the opportunity to start pinning, uploading, commenting, liking and repinning.

How is this any different from Facebook or Twitter?
Let us get right to the point. In today's society everything is visual. We typically use words to convey a message, Pinterest let's us forget the words and focus on the pictures. We all know, an image is worth a thousand words! Pinterest is a great tool for generating links back to your site, and is known to drive traffic. If you're thinking well I'm not an artist, or designer how will this help me. The possibilities are endless. This is an amazing way to engage your customers. Have them submit images relating to your business. Post pictures of your staff happily working. Have fun with it! Combine this with a great mobile marketing campaign, and drive even more traffic to your websites!

Who knows, maybe people are already pinning your product images to their boards. Now's the time to take charge of your social media campaign. At Presentation Multimedia, we are full of ideas to help take your Social Media Campaigns to the next level. Don't miss out on a great marketing opportunity, contact us today!

Start local, and then take on the world! We think it's a pretty good motto, and the rest of the SEO pros do too!

The truth is, customers like shopping local. They are proud of the communities they live in and want to support their local economy as much as they can. So, make sure your business is known locally! Marketing your business to a local market online means taking advantage of local keywords, local business listings, local advertising markets, and social media.

Here's the simple rundown:
You may be the only cake shop in your town, but how many cake shops do you think there are in your county, state, etc. By making use of local keywords you begin targeting a specific market. Which, limits your competition and also increases your chances of ranking higher in search engines and building a solid local customer base.

Need another example? Let's say you are on vacation and find an amazing specialty soap store. You get home, and are dying to get your hands on that soap. Well, if that Soap Store made use of local keywords, you could search for (any town) specialty soaps and find it with ease!

People in a town tend to do a lot of talking, and I bet you're hoping they are talking about your business!! Well, a great way to get them talking is to connect using Social Media. Run contests, giveaways, in store specials, etc. Get your customers engaging with your business!

Online marketing is an incredibly important part of building a successful business. Presentation Multimedia is here to help with all your Marketing, Social Media, Web Design, SEO needs. And, we are local! Providing marketing, web design, SEO, social media services to Peekskill, White Plains, Yonkers, Tarrytown, Rye and other towns throughout Westchester for over 15 years. Contact us today!

As technology continues to advance, we are seeing a drastic shift in the way users consume content online. No longer are people just sitting behind desktop computers. People are accessing the Internet from their Smartphones, tablets and other mobile devices.

People rely heavily on their smartphones to make quick decisions wherever they are. Whether it's to do a price comparison, find a store location, check email, entertainment, local news, or locate a gas station! Ensuring you have a solid mobile presence, is imperative to making sure your customers can access you anytime/anywhere!

Mobile websites differ greatly, as users are looking for quick access to information. A website built for a desktop will cause the user to need to pinch, zoom and slide your page all over. Having a clean mobile design allows users to find and access information quickly and easily!

It seems people are always on the go these days, and being mobile will ensure you can be right there with them at all times. You never know just when someone will be booking a flight, ordering a pizza, looking for a car repair shop, or buying shoes. Don't lose business because your site is not mobile ready!

Connect your mobile marketing campaign with your social media marketing campaign and see even more of a boost in your business. Establish a QR Code marketing strategy, which will allow users to easily connect with you, share photos, comments, and reviews.

If you're worried about cost, don't be. Adding this mobile component may be easier than you think. Contact us today to see how we can prepare you for the mobile revolution!

As technology continues to advance, it's important to make sure your business is keeping up. This includes you restauranteurs! You can drastically improve and enhance your customers experience with the help of QR Codes!

What is a QR Code (Quick Response Code)?
QR Codes are barcodes that have the ability to hold a ton of information. As a business you can use them to link to digital content, coupons, create loyalty programs, etc. As a restaurant you can take this even further.

Add QR Codes to Enhance Your Menu
Link your menu items to photos on the web. Give the customer a chance to see just what the menu item describes before they order! Use QR Codes to enhance your Social Media Campaigns. Let your customers easily share your info with their friends by linking directly to your Facebook and Twitter pages. Use a QR Code to collect reviews and feedback with ease.

Say Goodbye to Paper Menus/Catalogs
Create an entirely mobile experience. QR Codes can help eliminate lines, by allowing the user to place orders right from their smartphones. You can even go as far as to use QR Codes to collect payment. If you offer an online catalog that differs from your brick and mortar store offerings, make use of QR Codes to connect your in store customers to that catalog!  

Email Lists, Coupons, Specials, Giveaways
Entice customers to sign up for your mailing list through the use of a QR Code. Combine this with a promotional campaign featuring giveaways and coupon codes. Take for example, Westchester Catering and Sandwich Shop, Good-Life Gourmet. Their Mobile App makes use of a Customer Loyalty Program. With each QR Code scan the customer is working towards free items! See it in action, it's available for iPhone users and Android users.

Take advantage of technology! Talk to us today about getting your restaurant or business set up with a mobile marketing campaign!

OK - so you've spread the word about your Business Facebook page, but you aren't converting the click throughs to "Likes." Does this sound like a familiar problem? The answer to this situation may lie in the fact that your wall is way to busy of a space to properly introduce yourself to new fans. While you can easily set up some basic text information about your company on Facebook, most people need graphic visuals and more in depth information to pull their interest in. That's where the Facebook Marketing Experts at Presentation Multimedia come in to play.

We are able to offer two different solutions to your problems, depending on whether you have an existing website or not. If you are a budding startup without a nice website to promote, we will custom design a welcome page for you that will draw your viewers attention to the right information. As soon as people open up your Facebook Profile, they will see pictures, video links, and all of the most important information layed out by one of our graphic designers. Your potential fans will be blown away by the fact that your Facebook page looks different from any others they have seen before.

If you have an existing website that you are proud to promote (if you are not proud of your website, we can help you with that too!), then we will make a Custom Facebook Microsite that has links to your existing web pages. This is particularly effective when you are using Facebook as your call to action in any advertising campaigns that you are currently running. We can put up to five tabs on any microsite that take the users to the most important information on your website. Not only do our Facebook Websites look fantastic, but they also help you with your Search Engine Optimization since they are active links to your site.

Facebook MicroSite_Screenshots_copy

For more information about how Presentation Multimedia can take your Social Media Marketing to the next level and way beyond, call 914.788.1555 email This email address is being protected from spambots. You need JavaScript enabled to view it. visit http://www.presentationmultimedia.com or http://www.facebook.com/presentationmultimedia

If you are taking the time to create and write a blog, why not get the most out of it? Our Social Media Strategies involve connecting your website, facebook, and blogs via RSS feeds effectively spread the word. Using these techniques, we are able to get 4-5 times more exposure and clicks, while only spending about 5 extra minutes making sure that all the feeds are communicating properly. Blogging has become so important due to the fact that it is the best way to get rich content on your website and visible to search engines. If you blog properly, you'll be picking up new customers on a daily basis!

Does all of this sound like it's too complicated for you to start and manage on your own? Are you having trouble running your business while you try to keep up with marketing and new technology? That's where your Westchester Marketing Experts at Presentation Multimedia come in handy. Think of us as your remote CMO, without paying the Six Figure Salary (more like 1/10th of that). We've been in the Marketing and Multimedia business for over 15 years by forging strong relationships with our customers and creating partnerships.

For more information about how we can tie your social media together and make it work for itself, call us today at 914.788.1555 visit http://www.presentationmultimedia.com or http://www.facebook.com/presentationmultimedia

While barcodes have been used for decades by companies to speed up their inventory and transaction processes, they were rarely used by the consumer to speed up access to information. This changed a few years ago with the advent of the QR Code, which is short for Quick Response. Each QR Code is a specific matrix barcode, or two-dimensional code, that is readable by dedicated QR barcode readers and smart phones with a scan application. The code consists of black modules arranged in a square pattern on a white background, and we also offer customized designs that incorporate logos and graphics.

QR Codes can be linked to a Mobile Ready Website, SMS Response Campaign, Facebook Page, YouTube Video, Blog, Wikipedia Site, Music Site, and more. Once the QR Code is scanned by someone's phone, they are automatically taken to the link without having to type anything or remember that call to action at a later time. This is particularly useful to the consumer that demands instant access to information, without having to do any work to find it.

The most common places to put QR Codes are business cards, print ads, bus stop ads, train ads, and flyers. It is also good practice to inform the consumer about where the QR code will lead them to, since some people may be weary about their privacy being invaded.

You may also wish to point potential consumers in the right direction as far as finding the right app to download in order to make their phones a QR scanner. A common misconception about QR Codes is that they will be activated if you simply take a picture with your phone. The end result will be a picture of a box with some squigly lines, which obviously doesn't help anyone out. Eventually, you will probably see a QR Code on every advertisement that is accessable by a scanner. In the meantime, get ahead of the curve and have Presentation Multimedia create an entire Mobile and Social Media Marketing Campaign that is accessable with one click on a smart phone.

For more information, visit http://www.presentationmultimedia.com, call 914.788.1555, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Are you still on the fence about whether it is worth it to invest the time and/or money into creating a solid Facebook Marketing Campaign? Perhaps the fact that more than half the population of the United States over the age of 12 is on Facebook, might make you reconsider any ambivalence that you are currently experiencing. This number will only continue to grow, considering the fact that Facebook is currently deleting over 20,000 accounts every day due to underage users creating the accounts.

One of the most significant aspects of this Social Media milestone, is the fact that just 3 years ago only 8% of the US population had a Facebook account. This level of growth has never been experienced by any other medium in the history of all media (TV, Radio, Newspaper...)

This study was conducted by Arbitron in January of 2011, and highlights the explosive growth of Facebook. There are currently over 200 million active users of Facebook, which is up from 65 million users only 12 months ago.

What does this mean for your business? Well, if you are currently passive about how you have chosen to use Facebook as a way to interact with current customers and seek new ones, you have a tremendous opportunity to improve. Presentation Multimedia creates Custom Facebook Applications, Facebook Landing Pages, Facebook Group Followings, and Robust Facebook Walls with constant updates.

For more information about how Presentation Multimedia can help your business promote to 51% of the US population, please call 914.788.1555 email This email address is being protected from spambots. You need JavaScript enabled to view it. , click http://www.presentationmultimedia.com, or join us on facebook

1) More than 800,000 local businesses have active Pages on Facebook.

- While having a Facebook page does not replace the need for an actual website, they certainly work well in conjunction with one another. We use special techniques throughout the creation of a Facebook page to make sure that most content links back to your website. We also make sure that every website we design and manage has links that go directly to your Facebook page. Our Social Media Marketing techniques have one main purpose: to increase your visibility on the web!

2) There are more than 30 billion pieces of content (web links, news stories, blog posts, etc.) shared each month on Facebook.

- Keeping up with the addition of relevant and timely content on your company's Facebook page can be quite overwhelming. That's why we have full time staff to manage everything for you, and make sure that your fans have a reason to come back and visit. Again, most content is linked back to your website to create more visibility.

3) More than 45 million Facebook users update their status each day.

- What are you doing to have them comment about your business or brand on their pages? We encourage interactivity with your fans and get them to engage with your Facebook page. We don't just wait for your fans to find you, as we actively seek out groups that fit your target market.

4) Facebook claims that 50% of active users log into the site each day. This would mean at least 250 million users every 24 hours!

- Since the first thing that Facebook users see when they log in are the updates from the people and brands they are following, make sure that you consistently have something important to share with them on a regular basis. We can create that content for you, and make sure that it gets implemented regularly.

5) There are more than 200 million active users currently accessing Facebook through their mobile devices.

- They also happen to be twice as active on Facebook as someone who accesses it via desktop or laptop. What happens to those users when they try to access your website after they read something interesting about your company on Facebook? Will the site crash on their phones due to flash content? Will the site download quickly, or take too long and have the user give up? Can the user fill out any forms to get more information? Unless you have a designer deal specifically with these issues that arise from mobile web browsing, your website will fail when people try to access it via their mobile devices. Our Mobile Website Design pros can address all of these issues while maintaining the look and feel of your original website.

6) Every month, more than 250 million people engage with Facebook on external websites.

- See # 1 and 5 above. Make sure that all or most of the content on your Facebook page is linked back to your website. Also, make sure that those 200 million mobile device users will be catered to on your website as well. It is very clear that while Facebook is not the end all - be all of your marketing mix, it should be at least 10% of your marketing budget.

7) People spend over 700 billion minutes per month on Facebook.

- We'll make sure that your company or brand can get a piece of that action! How? By creating/joining groups, adding relevant content, purchasing Facebook Ads, linking your Facebook and Webpage... I can't give away all of our tricks right now, but feel free to call us to find out more information.

http://www.presentationmultimedia.com

914.788.1555

When Eric Korn, founder of The Good-Life Gourmet, decided that he needed to do something different to promote his Cafe openings in Irvington and Scarsdale, he turned to Presentation Multimedia to handle his Social Media and Mobile SMS Marketing campaigns. Founded in 2008 as a high-end catering company serving Westchester, Southern Connecticut and New York City, The Good-Life Gourmet has built a solid reputation for using the finest ingredients and providing quality food. Now, you can experience Eric's unique blend of styles and tastes every day at his Westchester, NY locations.

Presentation Multimedia offers in-house expertise as consultants for Search Engine Optimization, Facebook Marketing, Mobile Website Design, Mobile SMS Marketing, Video Production, and CD/DVD Duplication. For Eric's marketing campaign, we've implemented a strategy that uses mobile websites and daily text messages for streamlined ordering. Customers can view menus, order, and pay with a few clicks on their cell phones. By the time their train arrives, customers can pick their food up at the convenient locations near the Scarsdale and Irvington train stations. Ordering gourmet food on the go has never been more convenient, thanks to Presentation Multimedia's strategy and The Good-Life Gourmet's implementation.

Presentation Multimedia has also taken over the administration and marketing of The Good-Life Gourmet's Facebook Page. Through group affiliations, special deals, and the addition of more content, we have been able to drive more traffic to The Good-Life Gourmet's Facebook Fan Page. While Facebook does not replace the need for a website, we are able to generate more presence on the web and generate more website hits from The Good-Life Gourmet's Facebook fan page. All of the content on Facebook is linked back to http://www.good-lifegourmet.com, which helps with Search Engine Optimization.

For more information on how Presentation Multimedia can help your business expand with Mobile SMS Marketing, Facebook Marketing, Search Engine Optimization, Website Design, or DVD Production, visit us at http://www.presentationmultimedia.com or call 914.788.1555.

Mobile Marketing Is A Must and Here’s Why

by Dean Steinman

Mobile Marketing is not the future; it is the present. It’s here now, and it’s not going away. For direct marketers, mobile is magic because there is no more direct way to reach your target than through Mobile. Can you reach out right now and touch your cell phone? I’m sure you can … and that’s how vital and important the mobile phone has become. It’s ubiquitous!

Here are some other considerations about mobile phone marketing you may not have considered.

Text Messages Demand Attention

Please answer this question: “If you get 50 texts, how many do you look at?” I’m guessing almost everyone answered the same way, “Every One.” Imagine: A marketing message almost guaranteed to be seen by everyone who gets it .. which is why Mobile marketing is poised to bring results that can dwarf other channels.

Email Received by Mobile Has Better Odds, Too

Do you get your emails on your cell phone? If so, chances are you will not look at those emails again when you get to your computer. Which means that, increasingly, marketers have one chance of getting the person who opens a Mobile email to take a call to action.

Every Email Needs Its Mobile Counterpart

If you are asking a message recipient to buy something, register for something, see a video, or get more information, that email must be Mobile ready. Unfortunately more than 90 percent of websites are not Mobile ready. So if you are having the end user click to your site from that email, you must now make sure they can get the same experience on their phone as they can from their computer.

Mobile Marketing Is Fresh

Are you getting lower and lower results from your email and direct mail campaigns? The reason probably is that you are reaching the same person over and over again, using the same methods. Now you can implement a Mobile component in your next email marketing campaign.

Mobile Marketing Can Be Broad, Variable, and Targeted

Right now, today, it’s possible to reach over 100 million Mobile numbers who have opted-in to get relevant text messages. This database can be broken down by hundreds of demographics, including geo location, age, income, homeownership, job title, musical interests, sports preferences, buying habits, etc.

Mobile marketing is changing the way people want to get their information and the way companies can deliver that information.

Mobile allows the end user to mirror the computer experience while they are out in the world. Mobile allows companies the ability to deliver their brand or message at rates of return that are far exceeding other channels.

The bottom line (and the bottom line is what all marketers are interested in, right?) is: By implementing Mobile with your next direct mail or email program you can expect to see results skyrocket from previous campaigns.

Dean Steinman is CEO, TheMobileXperience.com and President of PresentationMultimedia.com Reach him at 914-788-1988.

For more information, or to get counts or quotes, contact Dean at the number above or This email address is being protected from spambots. You need JavaScript enabled to view it.

With Facebook now being the #1 most viewed website in the world, it is very clear that the integration of marketing through mobile devices with a social media campaign is a must. Facebook is already set up to be viewable on most web enabled phones, so it is very important to have a mobile commerce page that will work in conjunction with your social efforts. In fact, mobile is bigger than ever before for Facebook, with more than 200 million active users currently accessing Facebook through their mobile devices. In addition, people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

Incorporating mobile is a very important part of increasing a brand's social media interactivity, and allowing passionate fans to share their experiences about your products with their friends. With mobile devices, consumers can broadcast their opinions in real time, adding speed and efficiency to a viral campaign. Mobile brings you closer to your consumers, and consumers closer to each other, adding fuel and energy to a brand's awareness. We can add a "like" button to all products featured on a mobile webpage, which generates a buzz whenever someone posts it on their wall. Every month, more than 250 million people engage with Facebook on external websites, and since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day.

Having your brand, company, or individual products contain more "likes" on Facebook will help validate your brand while increasing the interactivity with the consumer. Brands thrive on being an integral part of their consumers' lives, and Facebook allows you engage the fans while leaving a virtual stamp on their wall. For many Facebook users, their wall represents their day to day lives. The more "likes", the more likely that other potential consumers will investigate about that brand.

Facebook and YouTube links can also be integrated into a SMS text message plan, which vastly increases the level of viral activity and ease of accessibility. Presentation Multimedia specializes in helping our clients build up a valuable mobile database, have an active fan base on Facebook, and have their merchandise available for purchase on mobile devices.

For more information about our Facebook and Mobile Commerce plans, please visit http://www.presentationmultimedia.com or call 914.788.1555.

Presentationmultimedia.com welcomes back Julie Tupler, founder of Diastasis Rehab, to our extended family of customers. We have handled the productio of Diastasis Rehab's DVD Replication and Packaging for many years, and now we are also managing Julie's social media marketing as well. Through Facebook, we are reaching out to the many pregnant women and new mothers who need help restoring their bodies back to the condition they were in before pregnancy.

A diastasis occurs when the pressure of the growing fetus pushes on the outer abdominal wall, known as the rectus, and causes a tear in the connective tissue of the muscles. As a result, a bulge appears typically down the center of the abdomen, causing what is known as a "Mummy Tummy." Typical abdominal exercises can cause this condition to worsen, and back pain is often associated with having a diastasis.

Julie's work as a trainer and nurse has given her a very unique and comprehensive understanding of how the abdominal wall functions in our day to day activities. Through the Tupler Technique, the connective tissue is restored, and the bulge disappears. Celebrities such as Dr. Oz and Elle Macpherson swear by Julie's techniques, and she is relying on Presentation Multimedia to help promote her business and spread the word about her work. Not only will we increase Julie's reach through groups on Facebook, but we are also making her videos mobile ready on YouTube. According to Julie, "I work with Presentation Multimedia because of their attention to detail, and I know that they will get the job done correctly!"

For more information about how we can help you with your social media marketing, search engine optimization, and DVD production, visit us at http://www.presentationmultimedia.com. For more information about diastasis rehabilitation, visit Julie at http://www.diastasisrehab.com.

Social Media Marketing For The Small Business

Now more than ever, it is vital for a small business to have a strong Social Media program in place. Most companies are allocating up to 60% or more of their marketing budget to Social Media, and this trend is only going to rise. Social Media Marketing can make a difference in any business, due to the customer interactivity that it provides. Yes, it's free to have a Facebook page or to send out tweets, but how do you proactively market with it? How will people find your Facebook page? Our Social Media Experts will make sure that your Social Media efforts pay off with more brand interaction, customer retention, and new business!

Social Media Marketing, Facebook Marketing and Mobile Marketing are all very strong components to any successful small or large business. Consumers want instant access to information, and they want to know what other people think about the products or services that they are shopping for. Presentation Multimedia will make sure that you are able to provide the right information, to the right people, at the right time.

 

Leveraging social media marketing is just plain smart if you’re a small business on a budget. How else can you reach thousands of customers and prospects all over the globe without zero advertising costs?

But this new way of marketing can be overwhelming, frustrating, and downright confusing. To get you started, here are some of the most common questions my clients ask me about social media marketing:

Which sites are essential for social media marketing?
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. You don’t have to use all of these tools, but it’s helpful to at least set up a profile on all of them. Don’t get overwhelmed! Learn and implement one and a time, then focus on the one that has the highest return on investment for your business.

You run your business, and no one knows how to do it better than you. How do you keep up with the newest technologies and marketing programs? Let's chat about how we can help you get it to the next level.

Its time to make sure all of your marketing programs including Social Media Marketing, Facebook Marketing, Mobile Marketing, and your website are all connected. Call us today 914-788-1555, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how your marketing program can get to the next level.

 

Facebook

 

Facebook offers exceptional, low cost marketing opportunities for small business. Facebook now has over 300 million users, and while that seems like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence. If you're not already active on Facebook; you should get started right away.

Basic Strategy: If you haven't signed up for Facebook yet, you absolutely should as soon as possible. Once you've signed up, you should also consider securing your company's username. Be aware, however, that if you reserve your company name for your personal account, you won't be able to use it for your Business Fan Page (more on those in the Advanced Strategy), so you may want to create a Page before registering your company's name. Fan Pages have special rules regarding usernames, which you can read here.

You should do one other thing: search for your competitors and evaluate their Facebook presence. What types of Pages have they built? How many fans or “friends” do they have? Spend 15 minutes (per competitor) looking at their posts, photos and/or videos to understand how they're using Facebook.

Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? You have several options. You can register a Business Account - which is designed for a very simple presence on Facebook. There are many limitations on such accounts (read the FAQ here), however, so you'll most likely prefer to have a Business Fan Page. A Business Fan Page lets you create a page where customers or fans of your business can register as a “fan” -- expanding the presence of your business (because your updates will also flow to their pages). You might also want to consider running hyper-local ads on Facebook.

The Caedmon School's newest project, CaedmonSpaces, has decided to make their presence felt online and have chosen NY based social media marketing company Presentation Multimedia as the one it wants to be it's voice and spread the word about the new venue to the online world through various online marketing strategies including Facebook marketing, blogging, and online PR work.

CaedmonSpaces transforms the Caedmon School from a learning establishment by day into a venue that can accommodate a wide variety of events from the simple to the extravagant. For smaller parties and meetings there is the Caedmon Hall, a 1,000 square foot space on the main floor of the school. It features hardwood floors, high ceilings, a Steinway piano and provides the perfect setting for more intimate events. For larger gatherings there is the dining Hall which sits below the main hall is 2,300 squared feet and has convenient access to the kitchen to make sure all those guests don't go hungry. For children's parties and the health conscious there is the gymnasium; 900 square feet of running room which includes a rock climbing wall, basketball hoops and plenty of athletic equipment to burn off the sugar or build up a good sweat. Last but not least is the Courtyard, for those who want a breath of fresh air. Boasting exposed brick and a garden plot, it's the perfect place for a cocktail party.

Presentation Multimedia offers a wide variety of services in social media marketing including search engine optimization (SEO), Facebook marketing, website design, Youtube account design and upkeep, QR codes and more. One of the online marketing techniques being employed with CaedmonSpaces is a Facebook page where satisfied customers can share their stories and memories and where those curious about the what the space has to offer can discover more. We also make sure CaedmonSpaces has a constant presence online, be it in the form of advertising and announcing offers through press releases and classified advertisements or through a blog setup specifically for CaedmonSpaces.

For more information on how Presentation Multimedia can help your business expand with Mobile SMS Marketing, Facebook Marketing, Search Engine Optimization, Website Design, or DVD Production, visit us at http://www.presentationmultimedia.com or call 914.788.1555.

Presentation Multimedia, a Westchester County, NY based social media marketing agent, is very pleased to announce that it will be representing Live the Wild Life, a new big game hunting show starring Gus Congemi, Upstate New York resident and the newest Outdoor Magazine pro staffer. It will be airing on July 6th, 2011 on the Sportsman Channel and will follow Gus as he searches the world for big game.

Gus has been bowhunting game for over 21 years and now he's going to be sharing the experience with viewers at home. He will be showcasing selected hunts with other hunters from around the world. Some of the hunting locations from the first season include New Zealand, Argentina and Canada. Starting July 6th the show will have a Facebook page available, along with a personal website: http://www.livethewildlifetv.com.

Presentation Multimedia has been representing clients for over 15 years and take pride in being able to think outside of the box and stay on top of current marketing trends, being able to spot new trends and making all these resources available to clients. The services available through Presentation Multimedia range from mobile showcasing to widespread internet exposure towards desired demographics. Some of the available services at Presentation include social media marketing and consulting, search engine optimization, Facebook marketing and mobile marketing. More information about their services can be obtained at http://www.presentationmultimedia.com.

Presentation Multimedia is greatly pleased with this opportunity to work with Gus Congemi, and looks forward to their mutual success.